©	Zweig	Group 2016
Why are we teaching this webinar?
• Talent acquisition and retention is one of the biggest
challenges f...
©	Zweig	Group 2016
Why are we teaching this webinar?
• Many firms don’t know their real performance
numbers when it comes ...
©	Zweig	Group 2016
How do design firms recruit
better ?
©	Zweig	Group 2016
Recruiting, Relationships, and Marketing
©	Zweig	Group 2016
“Your job as a recruiter is
not to keep bad people
out but rather to get good
people coming in!”
Mark Z...
©	Zweig	Group 2016
What is Recruiting?
©	Zweig	Group 2016
Answer:
Getting the right people at the right time into
the right role. It’s an art as much as a scienc...
©	Zweig	Group 2016
Recruiting is all about Relationships
• It’s a long term process that if done well can pay off handsome...
©	Zweig	Group 2016
Recruiting is Selling
• You have to create openings to fill.
• You have to create attraction based job ...
©	Zweig	Group 2016
The majority of survey respondents (24%) said the candidate
pool was the biggest obstacle to finding qu...
©	Zweig	Group 2016
Making Your Firm a Great Place to Work
©	Zweig	Group 2016
A Great Place to Work
• Is a place where the owners/managers are
committed to growing.
• Is NOT a place...
©	Zweig	Group 2016
A Great Place to Work
• Offers tremendous opportunities to all of its
staff.
• Is a place where everyon...
©	Zweig	Group 2016
Close to two-thirds of firms surveyed (65%) give
raises through a formal salary / wage review
process.
...
©	Zweig	Group 2016
Almost two-thirds (65%) of firms offer referral bonuses*
- 2016 Zweig Group Recruitment & Retention Sur...
©	Zweig	Group 2016
Three-quarters of firms (75%) offer
tuition and fee reimbursement.
- 2016 Zweig Group Recruitment & Ret...
©	Zweig	Group 2016
Know Your Numbers (Recruiting KPI’s)
©	Zweig	Group 2016
If you don’t measure
what you do, how do
you know if it’s working?
©	Zweig	Group 2016
Know Your Numbers
A good recruitment program keeps track of all the statistics related to
talent acquis...
©	Zweig	Group 2016
Things to do back at the office…
Know Your Numbers - Cost Per Hire
( ∑ (External Costs) + ∑ (Internal C...
©	Zweig	Group 2016
Successful Interviews and Great Offers
©	Zweig	Group 2016
The majority of firms (47%) say it takes 30-60 days on
average to hire a candidate after making them an...
©	Zweig	Group 2016
Questions NOT to ask during the
Interview Process.
• What’s your background?
• What’s your biggest weak...
©	Zweig	Group 2016
Illegal Questions NOT to ask during
the Interview Process.
• What is your religious affiliation?
• Are ...
©	Zweig	Group 2016
Social Media and Mobile Recruiting
©	Zweig	Group 2016
Using Social Media & Mobile access to
your firm before and after the hire
1. Use Social Media to share ...
©	Zweig	Group 2016
LinkedIn is the most popular recruiting site, with 71% of
respondents reporting they use it.
- 2016 Zwe...
©	Zweig	Group 2016
Q&A
©	Zweig	Group 2016
The fun is just beginning…
Continue the discussion about recruitment and
retention online. Use the hash...
Upcoming Webinar Schedule
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Zweig group BBR webinar intro - session 1

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WE START OFF Becoming a Better Recruiter with an overview of what we will be covering and a discussion on the current state of affairs when it comes to Recruiting and Hiring the best talents in the AEC Industry. There will be time for questions and answers as well as topical issues that fit into our overall course outline. Our goal is to give all participants actionable items to take back to the workplace.

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Zweig group BBR webinar intro - session 1

  1. 1. © Zweig Group 2016 Why are we teaching this webinar? • Talent acquisition and retention is one of the biggest challenges facing our industry today. • To help people understand recruiting from a relational standpoint and not just a transactional one. • For some firms intentional recruiting is an afterthought. • Most design firms post job openings and leave it at that.
  2. 2. © Zweig Group 2016 Why are we teaching this webinar? • Many firms don’t know their real performance numbers when it comes to hiring. • Internal recruiting matters as much as external recruiting. • Firms are not willing to try new things when it comes to hiring and retaining talent.
  3. 3. © Zweig Group 2016 How do design firms recruit better ?
  4. 4. © Zweig Group 2016 Recruiting, Relationships, and Marketing
  5. 5. © Zweig Group 2016 “Your job as a recruiter is not to keep bad people out but rather to get good people coming in!” Mark Zweig, Founder Zweig Group
  6. 6. © Zweig Group 2016 What is Recruiting?
  7. 7. © Zweig Group 2016 Answer: Getting the right people at the right time into the right role. It’s an art as much as a science.
  8. 8. © Zweig Group 2016 Recruiting is all about Relationships • It’s a long term process that if done well can pay off handsomely. • Learn to give as much as you get. • These relationships are important both internally between HR and Hiring Managers and externally between your firm and the available talent pool. • People want to work with people they like. • Hire for character, train for skills • Have to be willing to cut people from the team
  9. 9. © Zweig Group 2016 Recruiting is Selling • You have to create openings to fill. • You have to create attraction based job descriptions. • You have to have the right people meeting with candidates. • Consolidating your recruiting efforts with one or two people is essential. It doesn’t make sense to spread it around to everyone. Not efficient. • Recruiting is a separate function that is separate and distinct from human resources
  10. 10. © Zweig Group 2016 The majority of survey respondents (24%) said the candidate pool was the biggest obstacle to finding qualified candidates. - 2016 Zweig Group Recruitment & Retention Survey
  11. 11. © Zweig Group 2016 Making Your Firm a Great Place to Work
  12. 12. © Zweig Group 2016 A Great Place to Work • Is a place where the owners/managers are committed to growing. • Is NOT a place where people are obsessed with maintaining control over everything. • Is NOT a place that just focuses on pay and benefits.
  13. 13. © Zweig Group 2016 A Great Place to Work • Offers tremendous opportunities to all of its staff. • Is a place where everyone is treated with respect. • Is a place with great pay and benefits and the ability to recognize and reward excellence even before an annual review happens.
  14. 14. © Zweig Group 2016 Close to two-thirds of firms surveyed (65%) give raises through a formal salary / wage review process. - 2016 Zweig Group Recruitment & Retention Survey
  15. 15. © Zweig Group 2016 Almost two-thirds (65%) of firms offer referral bonuses* - 2016 Zweig Group Recruitment & Retention Survey * Mark Zweig is not a fan of these!
  16. 16. © Zweig Group 2016 Three-quarters of firms (75%) offer tuition and fee reimbursement. - 2016 Zweig Group Recruitment & Retention Survey
  17. 17. © Zweig Group 2016 Know Your Numbers (Recruiting KPI’s)
  18. 18. © Zweig Group 2016 If you don’t measure what you do, how do you know if it’s working?
  19. 19. © Zweig Group 2016 Know Your Numbers A good recruitment program keeps track of all the statistics related to talent acquisition analytics. • How many candidates do we have on every job opening? • How long does it take to fill a position in days? • What is our cost for advertising, online, newspaper? • What is our cost for employment fees?
  20. 20. © Zweig Group 2016 Things to do back at the office… Know Your Numbers - Cost Per Hire ( ∑ (External Costs) + ∑ (Internal Costs) CPH = Total Number of Hires in a Time Period
  21. 21. © Zweig Group 2016 Successful Interviews and Great Offers
  22. 22. © Zweig Group 2016 The majority of firms (47%) say it takes 30-60 days on average to hire a candidate after making them an offer. - 2016 Zweig Group Recruitment & Retention Survey
  23. 23. © Zweig Group 2016 Questions NOT to ask during the Interview Process. • What’s your background? • What’s your biggest weakness? • What’s your salary history? • Do you think you can handle this workload? • If I offered you the job would you accept it? • Why do you want to leave your present firm?
  24. 24. © Zweig Group 2016 Illegal Questions NOT to ask during the Interview Process. • What is your religious affiliation? • Are you pregnant? • What is your political affiliation? • What is your race, color or ethnicity? • How old are you? • Are you disabled? • Are you married? • Do you have children or plan to? • Are you in debt? • Do you socially drink or smoke?
  25. 25. © Zweig Group 2016 Social Media and Mobile Recruiting
  26. 26. © Zweig Group 2016 Using Social Media & Mobile access to your firm before and after the hire 1. Use Social Media to share jobs and engage potential candidates. 74% of all internet users have at least one active Social Media account. -Export your firm’s culture via Social Media “7 Activities to Effectively Engage New Hires,” ICIMS whitepa
  27. 27. © Zweig Group 2016 LinkedIn is the most popular recruiting site, with 71% of respondents reporting they use it. - 2016 Zweig Group Recruitment & Retention Survey
  28. 28. © Zweig Group 2016 Q&A
  29. 29. © Zweig Group 2016 The fun is just beginning… Continue the discussion about recruitment and retention online. Use the hashtags #BBRWebinar and #ZweigGroup. We will respond to anything posted on Social Media on this topic. Presenter: Randy Wilburn 617-828-9093 rwilburn@zweiggroup.com @randywilburn
  30. 30. Upcoming Webinar Schedule

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