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HKGT new media - hf2017 -randy wilburn


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Short presentation from Zweig Group Hot Firm 2017 on Hiring and Keeping Great Talent with New Media.

Published in: Recruiting & HR
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HKGT new media - hf2017 -randy wilburn

  1. 1. With New Media
  2. 2. Things Change
  3. 3. Our Reality
  4. 4. Be Everywhere
  5. 5. How many of you are actively Blogging new content on a regular basis?
  6. 6. Are you Social?
  7. 7. According to Zweig Group’s 2017 Marketing Survey, 41 percent of firms spend one hour or less on social media each week.
  8. 8. How much time are people spending on Social Media?
  9. 9. 116 minutes per day
  10. 10. 65 percent of AEC firms do not use any marketing automation software.
  11. 11. All things Fun Short Videos Blog Posts All things Fun Event Ads College Recruiting GeoFencing Blog Posts News Items Short Videos Industry Info All things Fun Intern Stories Short Videos Proj/Event Info All things Fun Project Status Short Videos Blog Posts All things Fun Project Status Employee Stories Design Photos Job Postings Blog Posts Job Postings Proj/Event InfoEmployee Stories
  12. 12. Audio and Video
  13. 13. • YouTube is the second largest search engine and third most visited site in the world after Google and Facebook. • 1.5B monthly active users (1/3 of internet) • 40% of YouTube views come from mobile devices. • 40% of Americans 12+ have listened to a podcast. And, six in ten Americans are familiar with the term “podcasting.” A 22% rise in last two years.
  14. 14. What’s Next? Alexa, can you give me a list of Design Firms within 10 miles of me that have Project Designer positions available? US Households with Smart Speakers is expected to rise from 7% (Q1 2017) to 75% (Q4 2020)
  15. 15. Virtual and Augmented Reality
  16. 16. Gaming
  17. 17. Q&A
  18. 18. Randy Wilburn Director of Recruitment Strategy Zweig Group 617-828-9093 On all Social Media @RandyWilburn