Searchmax MKB Online MarketingAuthor: Randy ParterInternet marketing helps companies to get more customers onlineTechnology has changed and so is the way of doing business, companies aregrowing rapidly with few number of people, volumes of doubled, this is the powerof computers and internet, it has armed individual with lot of productivity, in 1999companies did not knew the power of internet as it was in its infant stage, even in2003 internet was not that popular in Netherlands, but today in 2010 things havechanged from a small family run business to a multinational corporation alldepend on internet to get more new customers, search engines help connectcompanies to potential customers with ease, no boundaries and does not matterwhat time zone the person is in. Website works 24 x 7 without any glitch, withnew software technologies website have become interactive as if you are talkingto real time person and you get answers what you ask for, video rich contentallows to communicate details about product and services better.Global e-commerce is growing at tremendous pace, you have open markets cansell to any country does not matter what language they speak, software toolsavailable allows your website to get translated and thus the buyer understandwhat he or she would like to buy, shipping and delivery has become very easy,companies like FEDEX, DHL, UPS work round the clock to delivery packages onany corner of the Globe, maximum it takes no more than 3 business days toreach your ordered package from Amsterdam to Tokyo.
In order to take your business over the internet is not very expensive onlineadverteren is key in creating true online presence which drives traffic to yourwebsite, several zoekmachine adverteren consultants are available which helpyou to rank your keywords on targeted search engines, Google takes the lead as70% of the Global search is conducted on Google, then follows Yahoo and Bing,the equations might change in 2011 as lot of new features are being introducedby search engines to increase their market share.Know all about Social Media OptimizationSocial Media Optimization is new buzz in the internet marketing industry, everycompany wants to apply Social Media strategy in its online marketing plan, beforeyou decide to opt for Social Media Optimization, it is very important for you knowdetails about Social Media Optimization and evaluate with your product to decideif its suitable for your business.Internet is no more private, it’s all meeting people and connecting people onlineon several sites which help to connect to like minded people, says examplefacebook or twitter ( this is the most popular Social media site for 2010 )It’s simple to create and post one page on the internet but making it popular isanother major challenge, for which one has to establish its goal before startingany of social media campaigns, major brands have used Social Media to theiradvantage to increase their online presence and creating loyal customers to speakabout their experience.Human Physiology is they trust what they read, especially when bunch of peopletalk about any good service or brand, it makes you kind of convinced that it isgood service or a product to buy, basically builds confidence and ignites urge tobuy. Social Media uses this law and creates positive reputation, we call itperfectly planed marketing strategy to win minds and hearts of people, whichconverts into potential customers.Social Media optimization can be done with using quality uniquely written articlerelevant to the topic of the product or services or can use pictures and videos tospread your word among set group of people, advantage of social media is youcan address to specific group of people whom you thing would try your product,SMO results are not immediate, it takes time around one year to appear becausethis is purely influencing and convincing people about your product, if they readagain and again human mind notices good values and gets convinced, severalcompanies from Airline to Food chains use this carefully formulated SMO strategy,internet is become so popular that you will find several age group people hookedto social media sites like Facebook, YouTube or Twitter, there are severalthousand sites which target specific geographic regions of the world.
Before betting on Social Media think how many of your customers really are onthe internet, and do you have new products on and often which you can updatethem as well, another important thing is to hire experienced zoekmachineoptimalisatie agency or zoekmachine marketing company who can help youto identify and plan your Social Media optimization campaign, one of the recentreport by SEOmoz.org suggested that you should balance your budget betweenSearch engine optimization and Social Media based on your priority.