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Social media and the public sector


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Presentatie Universiteit Twente. Ramon de Louw.
9 december 2010.

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Social media and the public sector

  1. 1. Knowledge Media in the public sector Ramon de Louw, Ministry of Economic Affairs, Agriculture and Innovation
  2. 2. Introduction
  3. 3. Introduction
  4. 4. The Public Sector
  5. 5. The Public Sector
  6. 6. They decide… The Public Sector
  7. 7. Web 2.0
  8. 8. Cooperation DWR
  9. 10. Statement With social media as a means to increase cooperation, there’s no need anymore for reorganization or shifting of public tasks
  10. 11. Vision? <ul><ul><li>‘ The digital era should be about empowerment and emancipation; background or skills should not be a barrier to accessing this potential. ’ </li></ul></ul><ul><ul><ul><li>‘ public bodies must be obliged to open up data resources for cross-border applications and services ’ </li></ul></ul></ul>
  11. 13. Participation
  12. 14. Examples
  13. 15. Wij bouwen een wijk
  14. 16.
  15. 17. WIKIWIJS
  16. 18. Wegpiraat van de straat
  17. 19. Examples
  18. 20. Open Data
  19. 21. Problems
  20. 22. A question of demographics
  21. 23. What about?
  22. 24. Who’s in charge?
  23. 25. Statement Social media is all about empowerment. There’s no role for the public sector to get involved.
  24. 26. Case <ul><li>Write down a roadmap for the Ministry. </li></ul><ul><li>Objectives </li></ul><ul><li>Obtain a maximum of relevant contributions (nationwide) </li></ul><ul><li>from all possible stakeholders (opinions, views, solutions). </li></ul><ul><li>To reach a broadly accepted result </li></ul><ul><li>Take the following into account: </li></ul><ul><li>The role of the Ministry (what is it responsible of?) </li></ul><ul><li>Involvement of different stakeholders (who are they?), </li></ul><ul><li>both traditional and ‘new’. </li></ul><ul><li>A maximum level of transparency towards </li></ul><ul><li>stakeholders, considering the fact that the EU is in the lead to </li></ul><ul><li>make a final decision. </li></ul><ul><li>And of course: where do social media fit in? </li></ul>
  25. 27. Case The Common Agricultural Policy (CAP) is a system of EU agricultural subsidies. It represents almost half of the EU’s budget, but by 2013, the share of traditional CAP spending is projected to decrease significantly to a third. In contrast, the amounts for the EU's Regional Policy represented 17% of the EU budget in 1988. They will probably more than double in 2013. The aim of the common agricultural policy (CAP) is to provide farmers with a reasonable standard of living, consumers with quality food at fair prices and to preserve rural heritage. In April 2010, the Commissioner for Agriculture and Rural development, Dacian Cioloş, launched a public debate on the future of the CAP. The online debate focussed on 4 questions: Why do we need a common agricultural policy? What do citizens expect from agriculture? Why reform the CAP? What tools do we need for the CAP of tomorrow? The Netherlands wants the CAP to improve innovation and competiveness. It should also reward farmers and rural entrepreneurs for delivering public services that improve sustainability, biodiversity, attractiveness of the landscape etc. This makes it necessary to get all stakeholders (and citizens) involved to get satisfying results that are broadly accepted.