1.
A Landing Page is
NOT an MVP
@RamliJohn

2.
Question...
Is a landing page a minimum
viable product?

3.
Road to Richness
1 Think of an awesome idea
2 Create a sexy MVP landing page.
3 Get a billion sign ups before the product
is built.
4 Build the product
5 Make a bazzilion dollars.

4.
MVP
A version of your “product”
that maximizes validated
learning by delivering and
capturing customer value for
the least amount of effort

5.
Landing Pages
Maximize validated learning
Capture Value

6.
Maximize Learning?
signed up?
You: Cool, let’s chat
Customer: FU, spam!
You: Why didn’t they sign
up?!? Is it bad copy, design,
AdWords?

7.
Capture Value?

8.
Riskiest Assumption
MVP should test your riskiest
assumption.
The biggest risk for most startups
is not technology but the market
(i.e. get paid).

9.
What about Buffer?
http://blog.bufferapp.com/idea-to-paying-customers-in-7-weeks-how-we-did-it

10.
My Buffer MVP
https://popapp.in/projects/529e25fc0c6f1a855d00021b/preview

11.
I got paid!
http://ramlijohn.com/my-buffer-mvp-idea-to-paying-customer-in-1-day-without-a-landing-page/

12.
Low
Hack Your MVP
Effort
Paper MVP - ex. my Buffer MVP
High
Email MVP - ex. AngeList, TimeHop
Blog MVP - ex. Groupon
Video MVP - ex. Dropbox

13.
Use Landing Page to Scale Value Capture
Do things that don’t scale first, before you
do - Paul Graham
http://customerdevlabs.com/2012/12/02/crowdtesting-using-crowdfunding-kickstarter-test-an-mvp/

14.
Lesson learned:
Ramli John
Be patient for growth, but
hungry for profits ($$$)
@RamliJohn
First MVP should not be
scalable but capture value
($$$)
Ramli@RamliJohn.com
www.RamliJohn.com
Use a landing page to
scale value capture
through pre-orders