Why this Kolaveri di ??? - Analysis of Virality

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This presentation is an anlaysis about the buzz in town - "Why this Kolaveri di... " Tamil Song from the movie "3".

The song went to become an instant hit in just 3 days with more than 3 million views...

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Why this Kolaveri di ??? - Analysis of Virality

  1. 1. The Song “Why this Kolaveri di..” became Viral within a week in India / US / Australia.. Let’s Explore Why this Kolaveri…
  2. 2. Interesting InsightsTrending topic in Twitter (18 to 23 Nov) .. .. Went Viral within a week’s time
  3. 3. Interesting Insights More than 2.5 million views 10,000 + Comments 5,000 +Favorites - Combined metrics of all instances of the song in Youtube…
  4. 4. Interesting Insights The song is most popular amongst Gen Y ….Mostly in the age group 18 to 24 across US / Australia & India
  5. 5. Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
  6. 6. Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
  7. 7. Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
  8. 8. Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
  9. 9. The song became the No.1 trend in Youtube within 3 days…
  10. 10. Natives were able to understandthe song along with the lyrics… .
  11. 11. Non-tamil audience somehow managed to understand the meaning of the song from their peers, friends etc..
  12. 12. Non-tamil audience somehow managed to understand the meaning of the song from their peers, friends etc..
  13. 13. To make life easier and for everyone to understand, the details about the song were uploaded to Wikipedia along with Glossary of terms…
  14. 14. Simplicity… Simple English words… Trendy Youth Lingo… + Subtitle’s as such… making it easier for people to sing along with it.. Emotional Connect…It’s a song by a young guy with a broken heart… Very common & Universal feeling Superb Beats… The beats were simple yet nerve wrecking… Enabling everyone to enjoy regardless of the language…
  15. 15. It’s everywhere.. Making it Unavoidable..The popularity was instantaneous that it created curiosity for every netizen to hear it… and analyze what’s so great about it
  16. 16. Addictiveness…Majority felt that, at first instance, it was not catchy… But then, they felt addictive …
  17. 17. The Meme Effect …Adding a “u” to the normal language.. Is catching up slowly…..
  18. 18. Truly… What a “Kolaveri..” ….
  19. 19. www.rameshkumarv.com facebook.com/rameshkumarvlinkedin.com/in/rameshkumar4u

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