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  • Main developer magazines in Germany: iX, c’t, Internet Professional have dramatically increased their Eclipse content in the last year. Same is true for the magazines that target Java Programmers: Magazines that cater towards a more general audience such as PC Magazin are also dedicating pages to Eclipse including publication of special editions on Eclipse Workshops Magazines targeted to IT Managers such as Computerwoche and Informationweek publish regular stories about Eclipse both in print and online
  • 2001, when the source code was donated by IBM into an open source project, Java Magazine ran a 12 page article – despite the publisher’s reason to the contrary Then, they published a special edition for 3.0. The reaction far exceeded their expectations, so they started a dedicated magazine. Now they are thinking about changing from a bi-monthly to a monthly
  • Events play a larger role. Why? Distances aren’t as great. Less accustomed to relying on non-personal communication.
  • These portals always cover the latest developments with Eclipse, not only Platform releases but as well news on the foundation and key Eclipse projects. Silicon.de published an article in September titled: “What IT Managers Need to Know about Eclipse” heise.de produces significant peaks and may result in > 10,000 visitors per day
  • Eclipse is still at a stage that it is tolerated but not widely accepted as an “official” platform.
  • ppt

    1. 1. Eric von der Heyden September 22, 2005 Marketing Meeting
    2. 2. Press <ul><li>Focus – Java Developers </li></ul><ul><ul><li>Java Magazin and Java Spektrum </li></ul></ul><ul><li>Focus – General developers </li></ul><ul><ul><li>iX, c’t, Internet Professional </li></ul></ul><ul><li>Focus – General computer users </li></ul><ul><ul><li>PC Magazin </li></ul></ul><ul><li>Focus – IT Managers </li></ul><ul><ul><li>Computerwoche and Informationweek </li></ul></ul><ul><li>Advertising for Eclipse-based products are few and far between. </li></ul>
    3. 3. Eclipse Magazin <ul><li>First dedicated print magazine for Eclipse </li></ul><ul><li>Belongs to Java Magazin </li></ul><ul><li>Looking for more contributors and advertisers </li></ul><ul><li>Moving from a bi-monthly to a monthly after less than a year </li></ul>
    4. 4. Events <ul><li>JAX </li></ul><ul><ul><li>Focused Java Event with Eclipse Track. </li></ul></ul><ul><ul><li>Keynote with Erich Gamma, Mike Milinkovich </li></ul></ul><ul><ul><li>~800 attendees </li></ul></ul><ul><ul><li>May in Frankfurt </li></ul></ul><ul><ul><li>W-JAX, November in Munich </li></ul></ul><ul><li>iX Conference </li></ul><ul><ul><li>Dedicated Eclipse Conference. </li></ul></ul><ul><ul><li>250 attendees. </li></ul></ul><ul><ul><li>Heidelberg, Germany. </li></ul></ul><ul><ul><li>End of June </li></ul></ul>
    5. 5. Portals <ul><li>silicon.de </li></ul><ul><li>golem.de </li></ul><ul><li>tecchannel.de </li></ul><ul><li>heise.de </li></ul>
    6. 6. How are enterprises adopting Eclipse <ul><li>Acceptance? </li></ul><ul><ul><li>tolerated </li></ul></ul><ul><ul><li>135,000 regular users in IT organizations in Europe (Ovum) </li></ul></ul><ul><ul><li>Eclipse is on top of the list on the agenda for IT decision makers contemplating their software development practice (Ovum) </li></ul></ul><ul><ul><li>but only 10% of the developers are using Eclipse – according to IT decision makers (Ovum) – our experience shows that companies are still paying for commercial solutions, but many developers are using Eclipse instead </li></ul></ul><ul><li>Trends </li></ul><ul><ul><li>In our experience managers want to be able to seemlessly extend Open Source with commercial add-on, not x different Eclipse-based IDEs </li></ul></ul><ul><ul><li>RCP is on its way to become a platform for standard software – steady increasing demand for training and consulting services </li></ul></ul><ul><ul><li>Support and Services need to be built out to accelerate the adoption process </li></ul></ul><ul><ul><li>The days when developers have to quickly click Eclipse away when a manager walks by because it is not the officially sanctioned development environment are soon over. </li></ul></ul><ul><li>The learning curve for Eclipse development and architecture is often underestimated. </li></ul>
    7. 7. Enterprise Adoption Examples <ul><li>Auto Manufacturer – rolling out Eclipse across the IT organization as the standard Java IDE, Eclipse support, Plugin evaluation, RCP strategy </li></ul><ul><li>Cell Phone Manufacturer – custom Web and Desktop SDKs </li></ul><ul><li>Leading Auto Parts Supplier – Consulting and support for CDT development, plugin development </li></ul><ul><li>Embedded Software Provider - custom IDE </li></ul><ul><li>RCP Standard Software for e-procurement </li></ul><ul><li>RCP Standard Software for fund management </li></ul>
    8. 8. Eric von der Heyden September 22, 2005 Marketing Meeting