Presentation at the 11th Annual Text and Social Analytics Summit - Cambridge, MA.
Integrate unstructured data within a relational database: Learn the feasibility, prototyping, value added, and the goals of Text Analytics. Understand how much data you have and the architecture necessary to leverage existing technology that goes along with your existing relational structure (Oracle, SAS, SQL Server, DB/2, Postgre, MySQL and others).
Learn how to utilize sentiment analysis to determine propensity to churn. A best in practice discussion of statistic techniques, clustering, and association.