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Rally Webinar: Recruitment Marketing ROI How to Demonstrate Your Value

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This webinar presentation by Rally Recruitment Marketing and Phenom People is for everyone in Talent Acquisition who is leading Recruitment Marketing initiatives at their companies. Recruitment Marketing is a relatively new discipline, and it can be challenging to know the right way to prove return on investment (ROI) of our strategies and recruiting channels. This webinar presentation covers: How to align recruitment marketing to your talent acquisition goals, How to show the ROI of your recruitment marketing strategies, and Three ways to demonstrate your value as a recruitment marketer.

Published in: Recruiting & HR
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Rally Webinar: Recruitment Marketing ROI How to Demonstrate Your Value

  1. 1. Recruitment Marketing ROI: Learn How to Demonstrate Your Value
  2. 2. © 2018 Lori Sylvia Founder and CEO Rally @LoriMSylvia 2 Kristina Finseth Content Marketing Team Lead Phenom People @TheKristinaShow
  3. 3. © 2018 About RallyRecruitmentMarketing.com 3
  4. 4. © 2018 About Phenom People 4
  5. 5. © 2018 5 Recruitment Marketing ROI: How to Demonstrate Your Value
  6. 6. © 2018 What You’ll Learn Today • How to align Recruitment Marketing to your Talent Acquisition goals • How to show the ROI of your Recruitment Marketing strategies • 3 ways to demonstrate your value as a Recruitment Marketer 6
  7. 7. © 2018 Why ROI? 7
  8. 8. © 2018 because it’s PERSONAL 8
  9. 9. © 2018 because it’s NEW 9
  10. 10. © 2018 10 How to Align Recruitment Marketing to Your TA Goals
  11. 11. © 2018 Do You Know... 1.What are your TA goals this year? 2.How is your manager being measured in support of those goals?
  12. 12. © 2018 2018 Talent Acquisition Goals 1. Double size of organization by end of 2018 2. Achieve 70% of 2025 D&I goals, which are to: • Grow women in director and above roles globally to 50% • Reach 35% • Increase U.S. annual hiring rate of minorities to 40% • Reach 28% 3. Reduce time to hire by 25% 4. Goal 5. Goal (Sample)
  13. 13. © 2018 2018 Recruitment Marketing Goals 2. Attract & recruit women to director+ roles globally to reach 35% of roles RM Objective Resources Req’d Outcome Expected 1. Create 4 employee story videos of director+ women representing each business unit $15,000 2. Write 3 career progression stories of director+ women representing each geo $0 3. Promote above content on social media (corp channels + employee brand advocates) with CTA to personalized landing pages / JDs $10,000 400 talent network joins, 200 applicants, 10 screens, 4 hires 4. Exhibit at Grace Hopper and Women in Technology $30,000 incls T&E Add 100 women to talent pipeline, 40 screens, 5 hires 5. Invest in paid profile on Fairygodboss with targeted job listings $0 – reallocate job advertising spend 300 talent network joins, 150 applicants,50 screens, 8 hires $55,000 Screens= 100, CPS = $550 (Sample)
  14. 14. © 2018 14 How to Show the ROI of Your Recruitment Marketing Activities
  15. 15. © 2018 15 the ROI Question is really...
  16. 16. © 2018 16 what is the best way to recruit? Your Strategy Status Quo
  17. 17. © 2018 What are you (should you be) Measuring? 17 Activities Social Events Stories Tech Metrics Views Opens Clicks Shares Outcomes Contacts Applicants Screens Hires
  18. 18. © 2018 18 Phone Screens Talent Network / Contacts Applicants Hires Source: State of Pipeline Marketing 2017, Bizable
  19. 19. © 2018 19 Recruitment Marketing ROI Tracking link ATS Source Aim for this Outcome
  20. 20. © 2018 3 Ways to Demonstrate Your Value as a Recruitment Marketer 20
  21. 21. © 2018 1. Careers Site 21
  22. 22. © 2018 22 2. Diversity Hiring 1) Know the D&I Goals 2) Audit your EVP 3) Update your Personas 4) Review your Messaging 5) Check your Presence 6) Report on your Progress
  23. 23. © 2018 23 3. Hard to Fill Roles
  24. 24. © 2018 THANK YOU You’ve got this! 24

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