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Rally: Let's Humanize the Candidate Experience

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Presented at the Social Recruiting Strategies Conference (SRSC) in January 2019, Rally Founder Lori Sylvia shares how you can humanize the candidate experience based on ideas, examples and lessons from the Rally Recruitment Marketing community. Includes 11 employer examples and 3 ways that you can make your impact to improve the candidate experience!

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Rally: Let's Humanize the Candidate Experience

  1. 1. @Rally_RM @LoriMSylvia© 2019 Let’s Humanize the Candidate Experience. Lori Sylvia Founder & CEO Rally#SRSC January 2019
  2. 2. @Rally_RM @LoriMSylvia© 2019 ABOUT RALLY
  3. 3. @Rally_RM @LoriMSylvia© 2019 13,000 practitioners bringing Recruitment + Marketing together
  4. 4. @Rally_RM @LoriMSylvia© 2019 WHAT I’LL SHARE • How you(!) can humanize the candidate experience • 11 employer examples we can learn from • 3 ways to make your impact in 2019
  5. 5. @Rally_RM @LoriMSylvia© 2019
  6. 6. @Rally_RM @LoriMSylvia© 2019 The candidate experience is a communications experience.
  7. 7. @Rally_RM @LoriMSylvia© 2019
  8. 8. @Rally_RM @LoriMSylvia© 2019 88% Hiring managers agree that an informed candidate is a quality candidate. Source: Glassdoor
  9. 9. @Rally_RM @LoriMSylvia© 2019
  10. 10. @Rally_RM @LoriMSylvia© 2019
  11. 11. @Rally_RM @LoriMSylvia© 2019 The candidate journey is an information journey.
  12. 12. @Rally_RM @LoriMSylvia© 2019 Towards… Discovery Answers Decisions Affinity
  13. 13. @Rally_RM @LoriMSylvia© 2019 Discovery
  14. 14. @Rally_RM @LoriMSylvia© 2019 Answers Answers
  15. 15. @Rally_RM @LoriMSylvia© 2019 Decisions
  16. 16. @Rally_RM @LoriMSylvia© 2019 Affinity
  17. 17. @Rally_RM @LoriMSylvia© 2019
  18. 18. @Rally_RM @LoriMSylvia© 2019 Welcome into your experience. • Joins • RSVPs • Applies • Texts • Chats 1.
  19. 19. @Rally_RM @LoriMSylvia© 2019 THANK YOU FOR JOINING Warm tone of voice A real person! Sets expectations
  20. 20. @Rally_RM @LoriMSylvia© 2019 #welcomefail
  21. 21. @Rally_RM @LoriMSylvia© 2019
  22. 22. @Rally_RM @LoriMSylvia© 2019 Conversational, on brand Clear CTA Grabs attention REMINDER TO APPLY
  23. 23. @Rally_RM @LoriMSylvia© 2019 SHOULD I APPLY? Conversational, helpful and fun Call to action
  24. 24. @Rally_RM @LoriMSylvia© 2019 Accelerate time to decision. • Questions • Answers • Proof 2.
  25. 25. @Rally_RM @LoriMSylvia© 2019 WHAT ARE THE JOB REQUIREMENTS?
  26. 26. @Rally_RM @LoriMSylvia© 2019 WHY SHOULD I CHOOSE EMERGENCY RN?
  27. 27. @Rally_RM @LoriMSylvia© 2019 WHAT IS MY FUTURE IN SALES?
  28. 28. @Rally_RM @LoriMSylvia© 2019 DO I WANT A SALES JOB THERE?
  29. 29. @Rally_RM @LoriMSylvia© 2019 WILL I BE RESPECTED?
  30. 30. @Rally_RM @LoriMSylvia© 2019 Build for the future. • Followers • Contacts • Applicants • Employees • Advocates 3.
  31. 31. @Rally_RM @LoriMSylvia© 2019 Jobs CTA WIIFM Rule CAREER ADVICE
  32. 32. @Rally_RM @LoriMSylvia© 2019 WHAT TO EXPECT
  33. 33. @Rally_RM @LoriMSylvia© 2019 EMPLOYEE EXPERIENCE
  34. 34. @Rally_RM @LoriMSylvia© 2019 REJECTION EXPERIENCE
  35. 35. @Rally_RM @LoriMSylvia© 2019 The candidate experience is a communications experience. The candidate journey is an information journey.
  36. 36. @Rally_RM @LoriMSylvia© 2019 Towards… Discovery Answers Decisions Affinity Welcome into your experience.
  37. 37. @Rally_RM @LoriMSylvia© 2019 Accelerate time to decision. Build for the future.
  38. 38. @Rally_RM @LoriMSylvia© 2019
  39. 39. @Rally_RM @LoriMSylvia© 2019
  40. 40. @Rally_RM @LoriMSylvia© 2019 Create your Recruitment Marketing Content Playbook Pre-Conference Workshop • May 7, 2019
  41. 41. @Rally_RM @LoriMSylvia© 2019 Thank You! /lorisylvia lori@rallyrm.com @lorimsylvia

Presented at the Social Recruiting Strategies Conference (SRSC) in January 2019, Rally Founder Lori Sylvia shares how you can humanize the candidate experience based on ideas, examples and lessons from the Rally Recruitment Marketing community. Includes 11 employer examples and 3 ways that you can make your impact to improve the candidate experience!

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