Presented By:
Anusha K
Rakesh Kumar
T.Mounika
 Introduction
 Company Profile
 News
 KS Energy Drink
 KS E Drink’s Objectives
 SWOT Analysis
 Live Stock Price
 C...
 Raymond Group has entered the energy
drink business with the introduction of
KS E Drink
 A 50:50 joint venture between ...
 RaymondWoollen mill-1925-Thane creek
 Scope and Objectives
 3 business divisions:
• Textiles
• Engineering
• Aviation
 Raymond enters energy drink biz
MUMBAI, December 6, 2012
 Raymond launches KamaSutra Energy
Drink, ET Bureau Dec 6, 2012
 50:50 Joint venture
 Third product
 Flavour and price
 New diversification
 Portfolio
 Huge market opportunity
 20% market share
 Significant line of business
Strengths:
 Strong Research and Development
 New technology
 Bank facilities
 Qualified and experienced Human Resource
Weaknesses:
 Low production in off-season
 Less man power
Opportunities:
 Large and growing market
 Increased demand in product
Threats:
 Many Competitors Like Red Bull
 Unstable market
 Environment, political and regional factors
 Differentiated proposition Indian energy
drinks market
 Highest value of growth at 41% in energy
drinks
Raymond bna ppt
Raymond bna ppt
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Raymond bna ppt

  1. 1. Presented By: Anusha K Rakesh Kumar T.Mounika
  2. 2.  Introduction  Company Profile  News  KS Energy Drink  KS E Drink’s Objectives  SWOT Analysis  Live Stock Price  Conclusion
  3. 3.  Raymond Group has entered the energy drink business with the introduction of KS E Drink  A 50:50 joint venture between Raymond and Ansell International of Australia
  4. 4.  RaymondWoollen mill-1925-Thane creek  Scope and Objectives  3 business divisions: • Textiles • Engineering • Aviation
  5. 5.  Raymond enters energy drink biz MUMBAI, December 6, 2012  Raymond launches KamaSutra Energy Drink, ET Bureau Dec 6, 2012
  6. 6.  50:50 Joint venture  Third product  Flavour and price  New diversification  Portfolio
  7. 7.  Huge market opportunity  20% market share  Significant line of business
  8. 8. Strengths:  Strong Research and Development  New technology  Bank facilities  Qualified and experienced Human Resource
  9. 9. Weaknesses:  Low production in off-season  Less man power
  10. 10. Opportunities:  Large and growing market  Increased demand in product
  11. 11. Threats:  Many Competitors Like Red Bull  Unstable market  Environment, political and regional factors
  12. 12.  Differentiated proposition Indian energy drinks market  Highest value of growth at 41% in energy drinks

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