How libraries can survive  in the new media ecosystem Lee Rainie – Director Pew Internet Project HELIN Library Consortium ...
 
"If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people wou...
“ Many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.” 1996 Bent...
New information ecosystem:  Then   and  Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed fo...
2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use ...
Ecosystem change – 1  <ul><li>Volume  of information grows </li></ul>
… and the “long tail” becomes more important  -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long t...
 
Ecosystem change – 2 <ul><li>Variety  of information and sources of information grow </li></ul>
… and people have more options for their passions -- Markus Prior
The internet rises in a fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Pre...
Internet and broadband adoption 1995-2008 Internet users Broadband at home
Ecosystem change – 3 <ul><li>Velocity  of information increases and smart mobs emerge </li></ul><ul><li>-- Howard Rheingol...
Ecosystem change – 4  <ul><li>Venues  of intersecting with information  and   people multiply and the  availability   of i...
Ecosystem change – 5 <ul><li>People’s  vigilance  for information changes in two directions: </li></ul><ul><li>1) attentio...
Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
Ecosystem change – 6 <ul><li>The  vibrance  and immersive qualities of media environments makes them more compelling place...
Ecosystem change – 6 <ul><li>The  vibrance  and immersive qualities of media environments makes them more compelling place...
Ecosystem change – 6 <ul><li>The  vibrance  and immersive qualities of media environments makes them more compelling place...
Ecosystem change – 6 <ul><li>The  vibrance  and immersive qualities of media environments makes them more compelling place...
Ecosystem change – 7 <ul><li>Valence  (relevance) of information improves –  search and customization get better as we cre...
Ecosystem change – 8 <ul><li>The  voice  of information democratizes and the  visibility  of new creators is enhanced. Ide...
Ecosystem change – 9 <ul><li>Voting  on and  ventilating  about information proliferates as tagging, rating, and commentin...
<ul><li>37% of young adult internet users have rated a person, product, or service online </li></ul><ul><li>--- </li></ul>...
Ecosystem change – 10 <ul><li>Social networks become more  vivid  and meaningful. That changes the structure of friendship...
Action item <ul><li>Be findable. </li></ul><ul><li>Be available – timelines are fading. </li></ul>
Action item <ul><li>Think of yourself as a news node for information and interaction.  </li></ul><ul><li>--- </li></ul><ul...
Action item Think of yourself as a social network node for people looking for “friendsters”  --- The internet is “personif...
Action item <ul><li>Think of yourself as an information hub -- an aggregator and a linker to others who have useful, inter...
Action item <ul><li>Experiment with Web 2.0 applications – blogs, wikis, tagging, reputation/rating, widgets, and social n...
Action item <ul><li>Offer your good offices to help people master new literacies </li></ul><ul><li>-- MacArthur Foundation...
<ul><li>Graphic literacy </li></ul><ul><li>Thinking visually and mastering the “language of the screen” and visual represe...
<ul><li>Navigation literacy </li></ul><ul><li>Learning to maneuver through a non-linear, hypertext environment that can be...
<ul><li>Context literacy </li></ul><ul><li>Seeing the connections among pieces of data and information in a hypermedia env...
<ul><li>Focus literacy </li></ul><ul><li>Practicing reflection and deep thinking – and enjoying leisure and daydreaming </...
<ul><li>Skepticism literacy </li></ul><ul><li>Learning to evaluate information and how to assess its accuracy and sourcing...
<ul><li>Ethical literacy </li></ul><ul><li>Understanding the rules of cyberspace, living responsibly,  and helping set civ...
<ul><li>Personal literacy </li></ul><ul><li>Understanding your digital identity and digital footprints; managing your priv...
Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul>...
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How libraries can servive in the new media ecosystem

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  • Title: Surviving in the new media ecosystem Subject: The internet, cell phones, and other digital technologies have allowed people to have larger social networks, to participate in and learn from larger numbers of groups, to act in new ways to shape their world, and to gather, asses and act on information of all kinds from all kinds of “media.” This marks a major shift in the social and civic lives of Americans that has big implications for libraries as they think about serving their communities. Lee will explore all these changes through the lens of the surveys and research of the Pew Internet &amp; American Life Project.
  • How libraries can servive in the new media ecosystem

    1. 1. How libraries can survive in the new media ecosystem Lee Rainie – Director Pew Internet Project HELIN Library Consortium Bryant University January 14, 2009
    2. 3. &quot;If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . .&quot; -- Experienced library user 1996 Benton Foundation report: “ Buildings, books, and bytes”
    3. 4. “ Many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.” 1996 Benton Foundation report: “ Buildings, books, and bytes”
    4. 5. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
    5. 6. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage The internet is the asteroid: Then and now
    6. 7. Ecosystem change – 1 <ul><li>Volume of information grows </li></ul>
    7. 8. … and the “long tail” becomes more important -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix
    8. 10. Ecosystem change – 2 <ul><li>Variety of information and sources of information grow </li></ul>
    9. 11. … and people have more options for their passions -- Markus Prior
    10. 12. The internet rises in a fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Press) +1,850% -25% -52% +18% -41% -27%
    11. 13. Internet and broadband adoption 1995-2008 Internet users Broadband at home
    12. 14. Ecosystem change – 3 <ul><li>Velocity of information increases and smart mobs emerge </li></ul><ul><li>-- Howard Rheingold </li></ul>
    13. 15. Ecosystem change – 4 <ul><li>Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are </li></ul><ul><li>-- Nielsen Company </li></ul>
    14. 16. Ecosystem change – 5 <ul><li>People’s vigilance for information changes in two directions: </li></ul><ul><li>1) attention is truncated (Linda Stone) </li></ul><ul><li>2) attention is elongated (Andrew Keen; Terry Fisher) </li></ul>
    15. 17. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
    16. 18. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
    17. 19. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>1) Virtual Worlds
    18. 20. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>2) Mirror Worlds
    19. 21. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>3) Augmented Reality
    20. 22. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>4) Life-logging
    21. 23. Ecosystem change – 7 <ul><li>Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” </li></ul><ul><li>– Nicholas Negroponte </li></ul>
    22. 24. Ecosystem change – 8 <ul><li>The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change. </li></ul><ul><li>-- William Dutton </li></ul>
    23. 25. Ecosystem change – 9 <ul><li>Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself </li></ul><ul><li>-- Henry Jenkins </li></ul><ul><li>David Weinberger </li></ul>
    24. 26. <ul><li>37% of young adult internet users have rated a person, product, or service online </li></ul><ul><li>--- </li></ul><ul><li>32% of all adults have done so </li></ul>Information sharing and evaluation
    25. 27. Ecosystem change – 10 <ul><li>Social networks become more vivid and meaningful. That changes the structure of friendship and the basic norms of human encounters. “Networked individualism” takes hold. </li></ul><ul><li>-- Barry Wellman </li></ul>
    26. 28. Action item <ul><li>Be findable. </li></ul><ul><li>Be available – timelines are fading. </li></ul>
    27. 29. Action item <ul><li>Think of yourself as a news node for information and interaction. </li></ul><ul><li>--- </li></ul><ul><li>Prepare for the “big bang” moment. </li></ul>
    28. 30. Action item Think of yourself as a social network node for people looking for “friendsters” --- The internet is “personified” in some people’s lives and you can provide information and social support in the same ways social networks can
    29. 31. Action item <ul><li>Think of yourself as an information hub -- an aggregator and a linker to others who have useful, interesting material </li></ul><ul><li>--- </li></ul><ul><li>Links are the currency of the internet, partnerships/affiliate relations are the norm. That’s how you build social capital. </li></ul>
    30. 32. Action item <ul><li>Experiment with Web 2.0 applications – blogs, wikis, tagging, reputation/rating, widgets, and social networking </li></ul><ul><li>--- </li></ul><ul><li>Watch your usage data and the psychographics of users. Solicit feedback and show you are listening to responses </li></ul>
    31. 33. Action item <ul><li>Offer your good offices to help people master new literacies </li></ul><ul><li>-- MacArthur Foundation “Digital Learning” project </li></ul><ul><li>Library blogger Pam Berger </li></ul>
    32. 34. <ul><li>Graphic literacy </li></ul><ul><li>Thinking visually and mastering the “language of the screen” and visual representation of information </li></ul>New literacies
    33. 35. <ul><li>Navigation literacy </li></ul><ul><li>Learning to maneuver through a non-linear, hypertext environment that can be disorganized </li></ul>New literacies
    34. 36. <ul><li>Context literacy </li></ul><ul><li>Seeing the connections among pieces of data and information in a hypermedia environment </li></ul>New literacies
    35. 37. <ul><li>Focus literacy </li></ul><ul><li>Practicing reflection and deep thinking – and enjoying leisure and daydreaming </li></ul>New literacies
    36. 38. <ul><li>Skepticism literacy </li></ul><ul><li>Learning to evaluate information and how to assess its accuracy and sourcing </li></ul>New literacies
    37. 39. <ul><li>Ethical literacy </li></ul><ul><li>Understanding the rules of cyberspace, living responsibly, and helping set civil norms </li></ul>New literacies
    38. 40. <ul><li>Personal literacy </li></ul><ul><li>Understanding your digital identity and digital footprints; managing your privacy and self presentation </li></ul>New literacies
    39. 41. Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul><ul><li>1615 L Street NW </li></ul><ul><li>Suite 700 </li></ul><ul><li>Washington, DC 20036 </li></ul><ul><li>[email_address] </li></ul><ul><li>202-419-4500 </li></ul>

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