Traditionally, companies have tried to make a product perfect in all aspects, to gain mind and market share.
While the intent in itself is noble, the outcome usually was far from the stated goal. Delayed Product Launches, Positioning Nightmares, Confused Segmentation and consequently Unhappy Buyers became the norm.
In this session, that draws parallels from real life, the presenter attempts to address this complex issue with a simple framework. This strategy aims to addresses define five key parameters of a product - price, service, access, quality and experience - and prioritize them into three relationship levels that the company seeks to have with the buyer.
WHY IMPERFECTIONS MAKE A PERFECT PRODUCT
RAJESH SOUNDARARAJAN | TWITTER: @RAJESHSOUND