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Pulled in every direction why it's hard to prioritize a backlog without a vision

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Pulled in every direction why it's hard to prioritize a backlog without a vision

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From Feb 4, 2019 Product League Austin Meetup

Explains why having a product vision is really helpful when prioritizing a backlog, how to express a product vision, and a couple of examples.

From Feb 4, 2019 Product League Austin Meetup

Explains why having a product vision is really helpful when prioritizing a backlog, how to express a product vision, and a couple of examples.

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Pulled in every direction why it's hard to prioritize a backlog without a vision

  1. 1. Pulled in Every Direction Why It’s Hard to Prioritize a Backlog without a Vision @RajeshNerlikar
  2. 2. Agenda 2 About Me1 Why Product Vision Matters2 Ways to Express a Product Vision3 Examples4 Questions5
  3. 3. About Me
  4. 4. 4 My Product Management Journey
  5. 5. 5 Backlog Prioritization Techniques Folding Burritos: 20 Product Prioritization Techniques
  6. 6. Why Product Vision Matters
  7. 7. The Bus 7
  8. 8. Where To? 8
  9. 9. The Route 9
  10. 10. What If? 10
  11. 11. 11 Connecting the Dots... Your Product Your Customers Your Product Vision Your Product Strategy Your Product Roadmap Bus Passengers Final Destination The Route Daily Itinerary
  12. 12. The vision for where the product is going 12 What Are Enterprise Customers Buying? Today’s product Ogi: Rethinking Agile for Enterprise
  13. 13. If you don’t know where you’re going, any road will get you there.” Lewis Carroll 13
  14. 14. 14 At First...
  15. 15. 15 But Then...
  16. 16. No, I’m Not Saying... 16
  17. 17. The Evolution of a Product Vision 17
  18. 18. Ways to Express a Product Vision
  19. 19. Future Press Release 19Andrea Marchiotto’s How to Guide
  20. 20. Lean Canvas 20LeanStack
  21. 21. Product Positioning Statement 21Trew Marketing: Practical Steps for Creating a Product Positioning Statement
  22. 22. Vision Video 22Asana's Vision
  23. 23. Customer Journey: Comic Strip 23
  24. 24. Customer Journey: Story 24
  25. 25. Customer Journey: Visiontype 25Silicon Valley Product Group: Visiontyping
  26. 26. 26 Best Practices for Creating a Product Vision Write it down. Forge a unique path. Use a 3-5 year horizon. Update it regularly. Make it bold yet feasible. Never lose sight of the customer.
  27. 27. Examples
  28. 28. Opower 28
  29. 29. Now Oracle Utilities 29
  30. 30. Vision Save Americans millions of hours in deciding what to cook, buying groceries, and preparing home-cooked meals 30 Chuckwagon: The 5-Year Plan Milestone 1 (2020) Recipe Plans One-tap to get a personalized recipe plan for the household for every meal this week Milestone 2 (2022) Grocery Delivery Convert meal plans into grocery lists for one-tap ordering. Milestone 3 (2024) Home Chefs Make it easy to get a chef to come prepare your week’s meal plan for you. Paid Users 50k 150k 1M CAC $10 $5 $25 ARR $2M ($2M monthly subs) $10M ($5.3M monthly subs $4.7M grocery orders) $50M ($36M monthly subs $10M grocery orders $4M home chefs) We are here.
  31. 31. 31 Milestone 1 Key Features
  32. 32. 32 Milestone 2 Key Features
  33. 33. 33 Milestone 3 Key Feature
  34. 34. Chuckwagon Balanced Roadmap 34
  35. 35. 35 Balance Depends On Product Stage
  36. 36. Your Product? 36
  37. 37. Questions?
  38. 38. rajesh@foster-innovation.com Contact Info 38 @RajeshNerlikar linkedin.com/in/rajeshnerlikar

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