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Godrej Survey & Questionnaire

Godrej Survey & Questionnaire Question- Godrej Furniture is planning to conduct a customer satisfaction survey for its customers. What scaling techniques would you suggest for this purpose and why? Design a questionnaire for Godrej.

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SlideShare ID- RajeshDas697777
Present By – Rajesh Kumar Das
SlideShare ID- RajeshDas697777
Present By – Rajesh Kumar Das
Q. Godrej Furniture is planning to conduct a customer
satisfactionsurvey for its customers. What scaling techniques
would you suggest for this purpose and why? Design a
questionnaire for Godrej.
Ans:- When conducting a customer satisfaction survey for Godrej Furniture,
it's important to use appropriate scaling techniques to gather accurate and
meaningful data. Here are some scaling techniques you can consider:
1. Likert Scale: This is a widely used scaling technique that measures
respondents' attitudes or opinions. Provide a series of statements related to
various aspects of Godrej Furniture's products, customer service, and overall
experience. Ask respondents to rate their level of agreement or satisfaction on
a scale (e.g., 1-5 or 1-7), where 1 represents "strongly disagree" or "very
dissatisfied" and the highest number represents "strongly agree" or "very
satisfied."
2. Semantic Differential Scale: This technique measures the connotative
meaning of an object, service, or experience. It requires respondents to rate
Godrej Furniture on a series of bipolar adjectives. For example, ask
respondents to rate Godrej Furniture on dimensions like "affordable-
expensive," "durable-fragile," "stylish-plain," "comfortable-uncomfortable,"
etc.
SlideShare ID- RajeshDas697777
Present By – Rajesh Kumar Das
3. Ranking Scale: This technique allows respondents to prioritize different
attributes or aspects of Godrej Furniture. Provide a list of attributes (e.g., price,
quality, design, customer service) and ask respondents to rank them based on
their importance or satisfaction level. This helps identify the most crucial
factors for customer satisfaction.
4. Net Promoter Score (NPS): This is a commonly used technique to measure
customer loyalty and satisfaction. Ask respondents how likely they are to
recommend Godrej Furniture to others on a scale of 0-10. Based on their
responses, categorize them as promoters (9-10),passive (7-8),or detractors (0-
6). NPS is calculated by subtracting the percentage of detractors from the
percentage of promoters.
Now, let's design a questionnaire for Godrej Furniture:
1. Demographic Information:
- Age:
- Gender:
- Occupation:
- Income Level:
- Location:
2. Product Experience:
a) On a scale of 1-5, please rate the following aspects of Godrej Furniture's
products:
- Quality:
- Design:
- Durability:
- Value for money:
SlideShare ID- RajeshDas697777
Present By – Rajesh Kumar Das
3. Customer Service:
a) On a scale of 1-5, please rate the following aspects of Godrej Furniture's
customer service:
- Responsiveness:
- Knowledge and expertise of staff:
- Problem resolution:
4. Purchase Experience:
a) On a scale of 1-5, please rate the following aspects of your purchase
experience with Godrej Furniture:
- Ease of finding desired products:
- Availability of product options:
- Clarity of pricing and discounts:
- Delivery and installation process:
5. Overall Satisfaction:
a) On a scale of 1-5, how satisfied are you with your overall experience with
Godrej Furniture?
6. Net Promoter Score (NPS):
On a scale of 0-10, how likely are you to recommend Godrej Furniture to
others?
7. Feedback and Suggestions:
Please provide any additional comments, suggestions, or specific feedback
you have regarding Godrej Furniture's products, services, or overall
experience.
SlideShare ID- RajeshDas697777
Present By – Rajesh Kumar Das
Remember to include a section for optional contact information if respondents
are willing to participate in further discussions or if there are any incentives for
participation.

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Godrej Survey & Questionnaire

  • 1. SlideShare ID- RajeshDas697777 Present By – Rajesh Kumar Das
  • 2. SlideShare ID- RajeshDas697777 Present By – Rajesh Kumar Das Q. Godrej Furniture is planning to conduct a customer satisfactionsurvey for its customers. What scaling techniques would you suggest for this purpose and why? Design a questionnaire for Godrej. Ans:- When conducting a customer satisfaction survey for Godrej Furniture, it's important to use appropriate scaling techniques to gather accurate and meaningful data. Here are some scaling techniques you can consider: 1. Likert Scale: This is a widely used scaling technique that measures respondents' attitudes or opinions. Provide a series of statements related to various aspects of Godrej Furniture's products, customer service, and overall experience. Ask respondents to rate their level of agreement or satisfaction on a scale (e.g., 1-5 or 1-7), where 1 represents "strongly disagree" or "very dissatisfied" and the highest number represents "strongly agree" or "very satisfied." 2. Semantic Differential Scale: This technique measures the connotative meaning of an object, service, or experience. It requires respondents to rate Godrej Furniture on a series of bipolar adjectives. For example, ask respondents to rate Godrej Furniture on dimensions like "affordable- expensive," "durable-fragile," "stylish-plain," "comfortable-uncomfortable," etc.
  • 3. SlideShare ID- RajeshDas697777 Present By – Rajesh Kumar Das 3. Ranking Scale: This technique allows respondents to prioritize different attributes or aspects of Godrej Furniture. Provide a list of attributes (e.g., price, quality, design, customer service) and ask respondents to rank them based on their importance or satisfaction level. This helps identify the most crucial factors for customer satisfaction. 4. Net Promoter Score (NPS): This is a commonly used technique to measure customer loyalty and satisfaction. Ask respondents how likely they are to recommend Godrej Furniture to others on a scale of 0-10. Based on their responses, categorize them as promoters (9-10),passive (7-8),or detractors (0- 6). NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. Now, let's design a questionnaire for Godrej Furniture: 1. Demographic Information: - Age: - Gender: - Occupation: - Income Level: - Location: 2. Product Experience: a) On a scale of 1-5, please rate the following aspects of Godrej Furniture's products: - Quality: - Design: - Durability: - Value for money:
  • 4. SlideShare ID- RajeshDas697777 Present By – Rajesh Kumar Das 3. Customer Service: a) On a scale of 1-5, please rate the following aspects of Godrej Furniture's customer service: - Responsiveness: - Knowledge and expertise of staff: - Problem resolution: 4. Purchase Experience: a) On a scale of 1-5, please rate the following aspects of your purchase experience with Godrej Furniture: - Ease of finding desired products: - Availability of product options: - Clarity of pricing and discounts: - Delivery and installation process: 5. Overall Satisfaction: a) On a scale of 1-5, how satisfied are you with your overall experience with Godrej Furniture? 6. Net Promoter Score (NPS): On a scale of 0-10, how likely are you to recommend Godrej Furniture to others? 7. Feedback and Suggestions: Please provide any additional comments, suggestions, or specific feedback you have regarding Godrej Furniture's products, services, or overall experience.
  • 5. SlideShare ID- RajeshDas697777 Present By – Rajesh Kumar Das Remember to include a section for optional contact information if respondents are willing to participate in further discussions or if there are any incentives for participation.