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10 things your customers hate about you

Raj Nijjer
Raj Nijjer
Raj NijjerInternet and Digital executive driving product, partnerships and people! at Yext

Applying AI on reviews from european ecommerce shoppers to gain insights on shopping behavior and intent.

10 things your customers hate about you

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Raj Nijjer
YOTPO
10 Things Your Customers Hate About You
@RajNijjer
164
TLV
$101M Raised
Yotpo in a Nutshell
103
NYC
8
LDN
10
UTAH
4,172 Paying Clients
115% YOY Growth
Complete Customer Content
Marketing Platform
REVIEWS
CONTENT
COLLECTION
PHOTOS
Q&A
CONTENT
MANAGEMENT
ON-SITE
DISPLAY
SEARCH &
SOCIAL
CONSUMER
INSIGHTS
Consumer Insights uses deep learning technology to identify what your customers are
saying about your products and the topics that matter to them most.
Make Better Business Decisions
Gain powerful insights about your brand
30 Million Reviews
1 Million Topics
75 Million Opinions
Sentiment -100 to +100
For example, it can tell that this sentence expresses negative sentiment:
“Top-notch delivery service — still waiting on my package four months later.”
And that this one is positive in tone:
“Top-notch delivery service — got my package yesterday!”
To Inform
Products, Service, Marketing

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10 things your customers hate about you

  • 1. Raj Nijjer YOTPO 10 Things Your Customers Hate About You @RajNijjer
  • 2. 164 TLV $101M Raised Yotpo in a Nutshell 103 NYC 8 LDN 10 UTAH 4,172 Paying Clients 115% YOY Growth
  • 3. Complete Customer Content Marketing Platform REVIEWS CONTENT COLLECTION PHOTOS Q&A CONTENT MANAGEMENT ON-SITE DISPLAY SEARCH & SOCIAL CONSUMER INSIGHTS
  • 4. Consumer Insights uses deep learning technology to identify what your customers are saying about your products and the topics that matter to them most. Make Better Business Decisions Gain powerful insights about your brand
  • 5. 30 Million Reviews 1 Million Topics 75 Million Opinions
  • 6. Sentiment -100 to +100 For example, it can tell that this sentence expresses negative sentiment: “Top-notch delivery service — still waiting on my package four months later.” And that this one is positive in tone: “Top-notch delivery service — got my package yesterday!” To Inform Products, Service, Marketing
  • 7. 1. Most reviews are 4 stars or more 🎉
  • 8. 1. Most reviews are 4 stars or more... But that doesn’t matter.
  • 9. 2. Words that show up most in reviews Quality Service Product Fit Delivery 📜
  • 10. 2. Words that show up most in reviews Quality Service Product Fit Delivery Smell Husband
  • 11. 3. The most hated sub-industries are... 😰 Health Food (The best of the worst) Office Supplies Haircare Swimwear Fit, quality Lingerie Fit, Size
  • 12. 4. Most loved sub-industries 😍 Gifts and Party Supplies (The best of the best) Babies & Kids - General Men’s Clothing Look, Sock Bath & Body Smell, Skin, Oil Coffee & Tea
  • 13. 5. The most unhappy country in Europe is... 😭
  • 14. 5. The most unhappy country in Europe is... 😭 Average Sentiment: 0.68 Average Star Rating: 4.1
  • 15. 6. The happiest country in Europe is... 😊
  • 16. 6. The happiest country in Europe is... 😊 Average Sentiment: 0.78 Average Star Rating: 4.5