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Leanstartuptoolsforproductowners

In just a few years, the Lean Startup movement has gained influence by promoting a powerful but simple agile product management toolset—one that complements agile software development approaches such as Scrum and kanban. This presentation explores the tools and techniques product owners at startup companies and others are employing today for project visioning, experimental design, evaluating new feature impact, prototyping, split testing, and gaining early customer feedback.

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Leanstartuptoolsforproductowners

  1. 1. Lean Startup Tools for Agile Product Teams  
  2. 2. Meet the Presenter Raj Indugula •  VP of Technology, LitheSpeed, LLC •  Enterprise application development background (17 years) •  10 years of Agile experience •  Currently engaged with an Agile transformation initiative in the federal space 2
  3. 3. Agenda •  Agile & The Lean Startup Movement •  Holistic Discovery •  Risk-driven Product Backlog •  Exploratory Sprints •  Data-driven Sprint Review •  Validating Product Increment 3
  4. 4. Agile & The Lean Startup Movement
  5. 5. Risks of Agile 1.  Backlog items are not always validated against true end- user needs 2.  Critical reliance on a fallible Product Owner 3.  Lack of clear advice on how and when to “pivot” 4.  IT bias… fall back on what we know: build, build, build 5
  6. 6. Lean Startup Movement – A Brief History •  Steve Blank coined “customer discovery” in the book “Four Steps to the Epiphany” •  Steve funded Eric Ries’s startup company IMVU in 2004 •  In 2010, Alex Osterwalder wrote “Business Model Generation” •  In 2011, Eric wrote “The Lean Startup” 6
  7. 7. Lean Discovery + Agile Delivery Illustrated Holis'c     Discovery   List  Market,   Customer,   Product  risks   Illustrate   business   model/case   Risk-­‐driven  Product   Backlog   Priori'ze  by   riskiest   assump'on   Include   valida'on   mechanisms   Exploratory     Sprints   Team   intercepts   users   Team  helps   design   experiments   Data-­‐driven     Sprint  Review   Review  experiment   results   Pivot,  Persevere,   Punt   Scan  for  new   opportuni'es   Valida'ng   Product  Increment   Measure  key   usage  paJerns   Focus  MVP  on   early  adopters   DISCOVERY  
  8. 8. Holistic Discovery Assessing key customers, problems & markets Holis'c     Discovery   List  Market,   Customer,   Product  risks   Illustrate   business   model/case   Risk-­‐driven   Product  Backlog   Exploratory     Sprints   Data-­‐driven     Sprint  Review   Valida'ng   Product   Increment  
  9. 9. Itera've  Risk  Management   • Are we solving a substantial problem? • What are our technical challenges?     Product   Risk   • Who are our ideal customers? • Do we understand their needs? Customer  Risk   • Do we have a viable market niche? • Are we better than the competition? Market  Risk   9  
  10. 10. Problem Interview Talk with early adopters to learn whether they share your perception of the problem. This is a sample interview script to validate & rank problems with users. 10   Thanks to Ash Maurya, author of Running Lean for this format: http://www.runningleanhq.com/
  11. 11. Discovering Customer Needs [In]validate your assumptions by: 11   •  Interviewing users •  Observing users in their native environments •  Manually simulating your system (“concierge”) •  Rapid usability testing •  Tracking behavior of customer cohorts (related groups)
  12. 12. Validation Board for Experimentation 12 hJps://www.leanstartupmachine.com/valida'onboard/   Plan and track experiments to test your assumptions about customers, problems & solutions. Pivot based upon the results that you see.
  13. 13. Adjusting the Plan Based on what you learn, you might: •  Stick to the plan •  Target another customer group •  Target a different need •  Expand or contract feature focus •  Change platforms or architecture •  Change channels •  Kill the idea entirely Persevere, pivot or punt. 13
  14. 14. Lean  Canvas  to  draQ  your  Business  Model   Thanks  to  Ash  Maurya,  Leanstack.com  14 Draft your business case in a simple, single-page format, and adjust based upon the results of your interviews, prototypes and releases.
  15. 15. Example  Lean  Canvas  for  Sensei   Sensei  is  an  Agile  retrospecDve  tool  by  LitheSpeed.    www.senseitool.com  
  16. 16. Risk-Driven Product Backlog Challenging & testing your assumptions Holis'c     Discovery   Risk-­‐driven   Product  Backlog   Priori'ze  by   riskiest   assump'on   Include   valida'on   mechanisms   Exploratory     Sprints   Data-­‐driven     Sprint  Review   Valida'ng   Product   Increment  
  17. 17. The  MVP   A “Minimum Viable Product” might be: •  Learning: Onsite observation, fake menus, ads •  Pitching: Preorders, comparisons, joint design •  Experiencing: Concierge, prototypes Early releases focus on quickly & cheaply testing ideas. Later  releases   focus  on  scaling. 17
  18. 18. Unbounce  for  Landing  Pages   You can create dynamic landing pages that help you tune your pitch and garner pre-orders with tools like Unbounce.
  19. 19. MVP   Pivot  Key   DifferenDators   Flexibility  &   Safety   Scaling  &   OpDmizaDon   Story  A1   A2   A3   B1   B2   C1   C2   C3   D1   D1   D2   B3   Epic  1   Epic  2   Key   Ac'vity   Major   Component   Plan  Releases  &  Pivots  with  a  Story  Map   19
  20. 20. Exploratory Sprints Quick, cheap ways to validate your approach Holis'c     Discovery   Risk-­‐driven   Product  Backlog   Exploratory     Sprints   Team   intercepts   users   Team  helps   design   experiments   Data-­‐driven     Sprint  Review   Valida'ng   Product   Increment  
  21. 21. Concierge  to  Test  without  Coding   A manual simulation of your product or service.
  22. 22. Balsamiq  Mockups  for  Low-­‐Fi  Prototyping   hJp://balsamiq.com/products/mockups/   Test layouts and flows without coding or graphic design.
  23. 23. Data-Driven Sprint Review Using data to drive decisions Holis'c     Discovery   Risk-­‐driven   Product   Backlog   Exploratory     Sprints   Data-­‐driven     Sprint  Review   Review  experiment   results   Pivot,  Persevere,  Punt   Scan  for  new   opportuni'es   Valida'ng   Product   Increment  
  24. 24. Lean  Canvas  as  Dynamic  Dashboard   24   Think  of  your  project   as  a  set  of  small   experiments.     The  results  of  these   experiments  should   be  simply  stated  and   reviewed  regularly   to  guide  decisions   about  product   direc'on.   Thanks  to  Ash  Maurya,  author  of  Running  Lean:   hJp://www.runningleanhq.com/  
  25. 25. “Pirate”  Metrics  &  Customer  Funnels   25   AcquisiDon   AcDvaDon   RetenDon   Revenue   Referral   How many users are interested and find you? Preorders, signups, ad responses How is their experience when they do? Successful runs through key use case Do they stick around for the long run? 30, 60, 90 day retention by cohort Do they pay? Ratio of paying users or ROI Do they tell their friends? Successful recommendations Thanks to Dave McClure http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
  26. 26. Validating Product Increment Analyzing & evolving your production system Holis'c     Discovery   Risk-­‐driven   Product  Backlog   Exploratory     Sprints   Data-­‐driven     Sprint  Review   Valida'ng   Product   Increment   Measure  key   usage   paJerns   Focus  MVP   on  early   adopters  
  27. 27. Quan'ta've  A/B  &  MulDvariate  TesDng   Split (A/B) testing randomly presents users with competing versions of specific application pages and features. •  See what works best by running parallel experiments •  Choose the winning option after appropriate time Header   Sign  up   form   Demo   movie   Story   Header   Sign  up   form   Demo   movie   Story   58%  of  visitors   signed  up   35%  of  visitors   signed  up   A   B  
  28. 28. A/B  Tes'ng  Sensei  with  OpDmizely   We  found  a  60%  increase  in  registraDons  just  from  adding  the   term  “distributed  teams”  to  our  landing  page.  
  29. 29. Zopim  Live  Chat     We  envisioned  live  chat  to  be  largely  a  help  tool,  but  it  ended   up  connecDng  us  with  our  most  passionate  early  adopters.  
  30. 30. Thank You!
  31. 31. AddiDonal  Learning  Opportuni'es   •  Lean Startup in the Enterprise Meetup

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