Here you will get the brief explanation about the CSR.

1. Corporate Social responsibility
Rahul koul

2. Introduction
Within the world of business, the main
“responsibility” for corporations has historically
been to make money and increase shareholder
value.

3. Meaning of CSR
CSR is the continuing commitment by business to
behave ethically and contribute to economic
development while improving the quality of life of
the workforce and their families as well as of the
local community and society at large.

4. Why CSR is Important?
• It helps to improve company's image and
reputation.
• It helps to gain competitive advantage.
• It helps to keep employs motivated loyal and
satisfied.
• It helps to keep the customers loyal.
• It helps in financial beneficial to the company.
• It helps in the increment of the more
shareholders.

5. Examples of CSR
• Infosys technology in India:
• ITC limited:
• Airtel:
• NTPC

6. Areas of CSR

7. Business benefits of CSR
• A good reputation makes it easier to recruit
employees.
• Employees may stay longer, reducing the costs
and disruption of recruitment and retraining.
• Employees are better motivated and more
productive.
• CSR can make you more competitive and
reduces the risk of sudden damage to your
reputation (and sales).

8. Arguments
• Against
1. Cost issues.
2. Lack of skills.
3. Lack of broad public support.

9. Contd.
• For
1. Business is a part of society.
2. Public image.
3. Long term self-interest.

10. Conclusion
• In today scenario CSR is the basic
necessity for every business if it wants to
enjoy the sustainable position in the
market.
• But still there are some issues that a
business has to face while initiating CSR
activities.

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