Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital marketing in a brief nutshell

87 views

Published on

This slide covers a brief about Digital Marketing and its components. The talk was for Kolkata WordPress Community meetup. Saturday, July 28, 2018 - 4:30 PM to 6:30 PM
Article link: https://bit.ly/2BoeVO6

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Digital marketing in a brief nutshell

  1. 1. Prepared By Rahul D Sarker Digital Marketing In a Brief Nutshell
  2. 2. Prepared By Rahul D Sarker Facts 3.5B+ searches per day – only on Google Globally 462M+ internet users in India. Expected to reach 635.8 million by 2021 ₹295B projected Digital advertising revenue in India by 2021
  3. 3. Prepared By Rahul D Sarker Rahul D Sarker Growth Hacker, Entrepreneur, Digital Marketing & Consultant, Wordpress Enthusiast I help Companies to Solve Technological & Marketing Challenges
  4. 4. Prepared By Rahul D Sarker Who This is For 1 Entrepreneurs, Startups & Freelance Consultant- especially the ones who are new in this business. 2 People who want to grow business online and attaining that successful online exposure for their business. 3 People who want be better in Marketing. Not only should marketers be good at marketing, but also at selling. Relationship building should be their main character trait.
  5. 5. Prepared By Rahul D Sarker 1. Understanding the 3 W’s of Digital Marketing 2. Some of the Core Components of Digital Marketing 3. Case Study - Company that made it big 4. That’s A Wrap - Q&A Session
  6. 6. Prepared By Rahul D Sarker Understanding the 3 W’s of Digital Marketing WHO - Understand, who is your audience, Who bounced, Who engaged with your content & Who finally Converts into your Customer. (Audience Profiling) WHAT brought your visitor. Understand what they are searching, what Problem or solution they need. Once you understand what brings users to your site and makes them convert, you can begin to make optimizations to increase the number of those conversions. (Market Research) WW WHY - Understand why your visitors are leaving the website without any interaction or conversion. Find the reason and Solve it. (Conversion Optimisation) W
  7. 7. Prepared By Rahul D Sarker Some of the Core Components of Digital Marketing ➔ Website ➔ Search Engine Optimisation(SEO) ➔ Search Engine Marketing(SEM) ➔ Social Media Optimisation(SMO) ➔ Social Media Marketing(SMM) ➔ Remarking ➔ E-Mail Marketing & Marketing Automation
  8. 8. Prepared By Rahul D Sarker 1.Website
  9. 9. Prepared By Rahul D Sarker 1. It needs to be fast – 3s is the benchmark - 53% Visitor Leaves the website after 3s 2. It needs to be secure – Your website needs to be HTTPS instead of HTTP. Your Visitor are aware of it. SSL IS MUST 3. It needs to be mobile-friendly – Mobile -52% , Desktop - 43.7%, Others - 4.3% 4. Design - Clean, looks good, add value, clear calls-to-action & a clear navigation 5. Convey the Story - It's all about how you convey the story & arrange the content.
  10. 10. Prepared By Rahul D Sarker 2. Search Engine Optimisation(SEO)
  11. 11. Prepared By Rahul D Sarker 1. Do it for the human, not Search Engine 2. Keyword Rich Content – Don’t over do it. 3. MetaData – Title Metadata, Description Metadata & Keyword Metadata 4. Link Building - Have a link-worthy site 5. Imagine Optimisation 6. Avoid Broken Links 7. Readability, Layer & Formating 8. Google My Business Listing
  12. 12. Prepared By Rahul D Sarker
  13. 13. Prepared By Rahul D Sarker
  14. 14. Prepared By Rahul D Sarker
  15. 15. Prepared By Rahul D Sarker 3. Search Engine Marketing(SEM)
  16. 16. Prepared By Rahul D Sarker Search Engine Marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search.
  17. 17. Prepared By Rahul D Sarker PAID AD Organic Listing
  18. 18. Prepared By Rahul D Sarker 1. KeyWord Research 2. Implement Tracking - Track Everything, See that the paid visitors are doing on the website. 3. Write Competitive Ad Copy - CTR depends 95% on the Ad Copy 4. Include Ad Extensions 5. Implement Heatmap 6. A/B Test Your Ads 7. Negative keywords 8. Use Landing Pages
  19. 19. Prepared By Rahul D Sarker 4. Social Media Optimisation & Marketing
  20. 20. Prepared By Rahul D Sarker 7 Tips for Social Media Optimisation & Marketing 1. Social Profile Optimization 2. Engageable and Shareable Content, Go Visual Storytelling 3. Use Social Media Analytics to Your Advantage 4. Timing is Everything 5. HashTag (#) is your Best Friend 6. Create Value 7. Use Social Management Tools - Buffer & CrowdFire 8. Social Media is all about Community - Build, Share & Interact
  21. 21. Prepared By Rahul D Sarker 4. Remarking
  22. 22. Prepared By Rahul D Sarker 7 Tips for a Successful Remarketing Campaign that Converts 1. Follow them everywhere 2. Showcase Products You Know They’re Interested In 3. Create a sense of Urgency - “ fear of missing out “ is a Human Nature 4. Offer Discount in Remarking Only. - Let them have a feel of winning ;-) 5. Encourage Cart Abandoners to Complete the Check-Out Process - 88% of web buyers say that they’ve ditched their online carts before completing a transaction. 6. Cross Sell & Upsell to Existing Buyers - Don’t forget to sell Complementary Product 7. Cheap Branding - Why Stop when you can.
  23. 23. Prepared By Rahul D Sarker Case Study - Company that made it bigs
  24. 24. Prepared By Rahul D Sarker BBK Electronics Corporation operates OPPO, VIVO & One Plus brands.
  25. 25. Prepared By Rahul D Sarker Overview OnePlus use the Lean Startup Methodology (Build > Measure > Learn). It involves quick implementation, examination and adjustment. Audience & Targeted Customers: 1. Gender: Both Male & Female 2. Ages: 15–45 3. Location: Metropolitan cities 4. E-commerce consumer market who buy their products online 5. 40% of OnePlus Revenue is from India Market
  26. 26. Prepared By Rahul D Sarker “What we are consciously not taking the traditional marketing routes. We don’t believe in bombarding cities with mass media advertising. It neither helps in developing brand trust nor in sales. Our marketing is geared towards making things meaningful for the community. That’s all,” - Vikas Agarwal OnePlus India’s general manager
  27. 27. Prepared By Rahul D Sarker Successful Campaigns “Word-of-mouth & be niche specialist”
  28. 28. Prepared By Rahul D Sarker 01 Invite System The invite system created viral waves. The invite system first could only be accessed by OnePlus employees and associates who could then send it to whoever they wanted to. This helped create a group of influencers who would promote and get other people to engage with the brand. This strategy helped them gain exclusivity in the market.
  29. 29. Prepared By Rahul D Sarker
  30. 30. Prepared By Rahul D Sarker 1. Celebrities like Amitabh Bachchan, Sushant Singh Rajput, Sania Mirza 2. 800,000+ Member Community 3. Fan Clubs everywhere 02 Influencer Marketing & Community Interaction
  31. 31. Prepared By Rahul D Sarker
  32. 32. Prepared By Rahul D Sarker Customer is King.
  33. 33. Prepared By Rahul D Sarker 03 Tie up with Amazon, Ola & Air Asia
  34. 34. Prepared By Rahul D Sarker 04 #NeverSettle OnePlus takes their customers on a journey where they can experience the ‘Never Settle’ way of life. The #NeverSettle hashtag proved that you don’t need necessarily need big bucks to make an impact. If you have a great product, customers will be drawn to your brand.
  35. 35. Prepared By Rahul D Sarker 05 Keeping an Eye on the Demand 1. They always present the latest technologies— not too early, not too late. 2. Demand Supply Relationship Expert. OnePlus ensures that their inventory never exceeds the demand. 3. The invite strategy ensured that every single phone they built was sold. 4. Selling products through limited channels - track inventory.
  36. 36. Prepared By Rahul D Sarker Key Takeaways 1. Leverage influencers 2. Crush the competition 3. Don’t compromise with the quality 4. Make lasting impression 5. Welcome criticisms and directly respond to your fans 6. Carve your own niche and dominate it
  37. 37. Prepared By Rahul D Sarker Connect with Me Linkedin Facebook Company Website Our Digital Marketing Group
  38. 38. Prepared By Rahul D Sarker That’s A Wrap. Thank You Everyone.

×