More Related Content


export presentatiojn.pptx

  1. MODULE 1 Export Marketing & Promotion Organisations In India Prof.Anamika Sonawane Prof.Anamika Sonawane
  2. Export Marketing Organisations  Export Marketing organisations are specialised agencies concerned with trade.  These organisations explore foreign market and arrenge to send goods to foreign buyers as per the order received.  Export Marketing organisations are different from Export Promotion organisations . Prof.Anamika Sonawane
  3. Structure of Export Marketing Org. Prof.Anamika Sonawane
  4. 1. In-built Export Department  Under this structure, an exporter will create an export department as one of his internal department.  This department will deal with the export marketing while others may deal with domestic marketing.  This organisational is simple and can be used by a company which exports on small scale along with large scale internal domestic marketing. Prof.Anamika Sonawane
  5. 2. Independent Export  Here, the company will have separate export division for export marketing.  The division will be given budget as well as specialised staff and necessary facilities for the conduct of export marketing activities.  The division function independently but within the overall supervision of the top management of the company. Prof.Anamika Sonawane
  6. 3.Export Subsidiary  In this structure, export subsidiary is started to undertake export marketing activities.  Such arrangement convenient when export on a large scale and long term export planning is required to be undertaken.  The subsidiary may undertake production of export quality goods as well as export marketing operations.  Creation of export subsidiary is a better alternative to export division in certain respects. Prof.Anamika Sonawane
  7. 4. Export Subsidiary in Importer’s Country  The exporter may establish export subsidiary in the foreign country / importer’s country to undertake export marketing activities.  Such subsidiary may undertake production as well as export marketing activities or may look after export marketing only.  This arrangement convenient when exports are made on a large scale to a specific country. Prof.Anamika Sonawane
  8. Types of Export Marketing Orgs. Prof.Anamika Sonawane
  9. 1.Manufacturer Exporters  It is basically manufacturer but also exports his products abroad.  He gets profit out of his export transactions relating to products manufactured by him only.  They are large manufacturing org. which undertake export directly.  In India Tatas, Birlas and Kirloskars etc. are the examples of this type of exporters. Prof.Anamika Sonawane
  10. 2. Merchant Exporters  Export merchant is a person or organisation whose business is to buy goods made in his home country , ship them abroad to another country and them there, paying all expenses and keeping all the profit.  It is a middleman in export marketing and looks after exporting goods abroad.  They get the benefit of large-scale export operations.  They enjoy benefit of specialisation.  Small-scale manufaturers prefer to export through marchant exporters due to limited financial support. Prof.Anamika Sonawane
  11. 3.Star Trading Houses of five categories Category / Status Performance FOB Value (in Rs. Crore) 1. One Star Export House. 15 2. Two Star Export House. 100 3. Three Star Export House. 500 4. Four Star Export House. 1,500 5. Five Star Export House. 5,000  The Foreign Trade Policy 2004-09, has replaced the Export House & Trading Houses by Star Export Houses.  The Export Orgs. Eligible for the status of Star Export House are :  1. Merchant & Manufacturer Exporters.  2. Export Oriented Units (EOUs).  3. Units located in SEZs, AEZ, EHTP, STP & BTP.  4. Service Providers. The categories of Star Export Houses are : Prof.Anamika Sonawane
  12. category FOB / FOR during the preceding three licensing years + current year in Rupees Export House (EH) 20 Crores Star Export House (SEH) 100 Crores Trading House (TH) 500 Crores Star Trading House (STH) 2500 Crores Premier Trading House (PTH) 7500 Crores Prof.Anamika Sonawane
  13. The “Export House Status Holders” are eligible for Number of Privileges / facilities as; Status holders are entitled to enjoy the following facilities. 1. Authorisation / certificate / permissions and Customs clearance for both imports and exports on self-declaration basis. 2. Fixation of Input-Output norms on priority within 60 days. 3. Exemption from compulsory negotiation of documents through banks. The remittance, however, would continue to be received through banking channels. Prof.Anamika Sonawane
  14. 4. Exemption from furnishing of Bank Guarantee in schemes under this policy. (Exporter can clear consignments without giving Bank Guarantee to the Custom Authority). 5. Star Export House and above shall be eligible to establish Export Warehouse. 6. For status holders, a decision on conferring of ACP (Automatic Clearance Permit) Status shall be communicated by Customs within 30 days from receipt of application with Customs. 7. As an option, for Premier Trading House (PTH), the average level of exports un-der EPCG Scheme shall be the arithmetic mean of export performance in last 5 years, instead of 3 years. 8.. Specified group of Status Holders will be permitted to import capital goods through Duty Credit Scrips equal to 1% of FOB value of previous year’s exports. 9. Status Holder of Agri Sector shall be eligible for Agri Infrastructure Incentive Scheme. Prof.Anamika Sonawane
  15. 4. Canalising Agencies  In India, export of certain commodities / items is undertaken only by canalizing agencies decided by the government under Exim policy.  For example, minerals are canalized through MMTC or NAFED undertakes the export of agricultural commodities.  These agencies export specified items on a large scale and make positive contribution in the promotion of export. Prof.Anamika Sonawane
  16. 5.State Export Corporations  In India, some State Govt. have established their own export orgs. For the promotion of export of certain items at the state level.  Such states include Gujrat, U.P. & Bihar. The contribution of such corporations in exports is limited.  However, they are treated as Export Marketing Orgs. Prof.Anamika Sonawane
  17. 6. Export Consortia  Manufacturer from small scale sector find it difficult to export on their own due to financial, marketing and other difficulties. They form co-operative marketing groups for joint export marketing.  Here, small / individual marketing firms get the benefit of joint marketing research, joint publicity abroad and the benefit of joint shipment of goods. Prof.Anamika Sonawane
  18. 7. Government Trading / Marketing Corporations  In addition to private sector orgs., the Govt. of India set up a number of govt. / public sector trading corporation in the field of foreign trade. Such corporations support and supplement the effort of private sector export organisations.  Such public sector trading corporation are :  1. The State Trading Corporation of India (STC).  2. The Minerals & Metals Trading Corporation. (MMTC).  3. Project and Equipment Corporation.  4. Government Corporations such as Jute Corporation of India (JCI), Cotton Corporation of India, National Textile Corporation and so on. Prof.Anamika Sonawane
  19. INTRODUCTION  The Export Promotion Councils are non-profit organizations registered under the Indian Companies Act or the Societies Registration Act, as the case may be. They are supported by financial assistance from the Government of India.  The main role of the EPCs is to project India's image abroad as a reliable supplier of high quality goods and services.  The EPCs encourage and monitor the observance of international standards and specifications by exporters.  The EPCs keep abreast of the trends and opportunities in international markets for goods and services and assist their members in taking advantage of such opportunities in order to expand and diversify exports. Prof.Anamika Sonawane
  20. There are three other organisation as EPCs  The Agricultural and Processed Food Products Export Development Authority (APEDA).  The Marine Products Export Development Authority (MPEDA). Wider exchange of views between allied industies in public as well as the private sectors.  Federation of Indian Export Organisations (FIEO) * Apprising all concerned bodies of Status of exports. * Monitoring the effects of Government policies on Exports - Imports. * Interacting with the Government on behalf of the exporting community. Basically, the Federation fulfills the above needs in these three ways : * Sending representations on policy matters to Central and State (Regional) Governments. * Providing a wide range of services designed to help member companies * Creating and setting up contracts between Government and Commercial Bodies both in India and overseas. Prof.Anamika Sonawane
  21. Role /Function of EPCs 1.Issues Certificate of Origins 2.Collects Information 3.Supplies Information 4.Organises Seminars 5.Trade Fairs & Exhibitions 6.Recommendation to Government 7.Invites Trade Delegations 8.Sends Delegation Abroad 9.Consultancy Services 10.Eploration of Overseas Market 11.Creates Export Consiousness 12.Other Functions Prof.Anamika Sonawane
  22. FUNCTIONS OF EXPORT PROMOTIONCOUNCIL The major functions of the EPCs are as follows:  To provide commercially useful information and assistance to their members in developing and increasing their exports  To offer professional advice to their members in areas such as technology up gradation, quality and design improvement, standards and specifications, product development and innovation etc.  To organize visits of delegations of its members abroad to explore overseas market opportunities.  To organize participation in trade fairs, exhibitions and buyer-seller meets in India and abroad.  To promote interaction between the exporting community and the Government both at the Central and State levels  To build a statistical base and provide data on the exports and imports of the country, exports and imports of their members, as well as other relevant international trade data. Prof.Anamika Sonawane
  23. COMMODITY BOARDS  To take up various problems, points ,suggestions to the States / Central Government and semi- Government Bodies.  To take up issues with the Export Promotion Organization - EPCs ,Commodity Board ,FIEO , - Various Government Ministries and Departments for Making easy participation in the Fairs and Exhibitions organized in India and Overseas. Prof.Anamika Sonawane
  24.  To make efforts for creation of transparency in the function of the EP Organization-EPCs ,Commodity Board ,FIEO etc.  To organize Seminars and Meetings at various places to discuss ways and means to overcome problems and difficulties of the member-exporters / exporting community. Prof.Anamika Sonawane
  26. Agricultural & Processed Food Products Export Development Authority  The Agricultural and Processed Food Products Export Development Authority (APEDA) was established by the Government of India under the Agricultural and Processed Food Products Export Development Authority Act passed by the Parliament in December, 1985. Prof.Anamika Sonawane
  27. ASSIGNED FUNCTIONS  Development of industries relating to the scheduled products for export by way of providing financial assistance or otherwise for undertaking surveys and feasibility studies, participation in enquiry capital through joint ventures and other reliefs and subsidy schemes.  Registration of persons as exporters of the scheduled products on payment of such fees as may be prescribed.  Fixing of standards and specifications for the scheduled products for the purpose of exports. Prof.Anamika Sonawane
  28. Contd. . .  Carrying out inspection of meat and meat products in slaughter houses, processing plants, storage premises, conveyances or other places where such products are kept or handled for the purpose of ensuring the quality of such products.  Improving of packaging of the Scheduled products.  Improving of marketing of the Scheduled products outside India.  Promotion of export oriented production and development of the Scheduled products. Prof.Anamika Sonawane
  29. PRODUCTS MONITORED  Fruits, Vegetables and their Products.  Meat and Meat Products.  Poultry and Poultry Products.  Dairy Products.  Confectionery, Biscuits and Bakery Products.  Honey, Jaggery and Sugar Products.  Cocoa and its products, chocolates of all kinds.  Alcoholic and Non-Alcoholic Beverages.  Cereal and Cereal Products.  Groundnuts, Peanuts and Walnuts.  Pickles, Papads and Chutneys.  Floriculture and Floriculture Products  Herbal and Medicinal Plants  In addition to this, APEDA has been entrusted with the responsibility to monitor import of sugar. Prof.Anamika Sonawane
  30. COMPOSITION OF THE APEDA AUTHORITY  A Chairman, appointed by the Central Government.  The Agricultural Marketing Advisor to the Government of India.  One member appointed by the Central Government representing the Planning Commission.  Three members of Parliament of whom two are elected by the House of People and one by the Council of States. Prof.Anamika Sonawane
  32. MARINE PRODUCTS EXPORT DEVELOPMENT AUTHORITY  The Marine Products Export Development Authority (MPEDA) was constituted in 1972 under the Marine Products Export Development Authority .  The role envisaged for the MPEDA under the statute is comprehensive - covering fisheries of all kinds, increasing exports, specifying standards, processing, marketing, extension and training in various aspects of the industry. Prof.Anamika Sonawane
  33. Objectives of the MPEDA  Conservation and management of fishery resources and development of offshore fishing.  Registration of exporters and processing plants.  Regulations of marine products export.  Laying down standards and specifications.  Acting as an agency for extension of relief as per directions from Government. Prof.Anamika Sonawane
  34. Contd. . .  Helping the industry in relation to market intelligence, export promotion, and import of essential items.  Imparting training in different aspects of the marine products industry, with special reference to quality control, processing and marketing.  Promotion of joint ventures in aquaculture, production, processing and marketing of value added seafood. Prof.Anamika Sonawane
  35. FIEO About FIEO  Apex body of export promotion organisations of India; set up in 1965. Provides the crucial interface between the international trading community of India & the Central/State Governments, financial institutions, ports, railways, surface transport and all involved in export trade facilitation.  Directly and indirectly serves the interests of all over exporters in the country  FIEO’s direct members contribute more than 70% of India’s exports. Prof.Anamika Sonawane
  36. The Principal functions of FIEO  Provides 24x7 exposure to FIEO members across the globe through the FIEO website.  Members can upload their company profile, logo and product photographs on the FIEO website.  The first product photograph gets displayed on the FIEO home page.  Organises buyer-seller meets both with incoming delegations and also by sponsoring delegations abroad etc.  Organises open house meets with the highest  authorities to draw the attention of the exporting  community and help speedy redressal Prof.Anamika Sonawane
  37. Prof.Anamika Sonawane
  38. Prof.Anamika Sonawane