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Packaging Design:           ItsInfluences On The Buyer              Presented by: Anu Mishra                         M.B.A...
Meaning of Packaging:• Packaging is the science, art, and technology  of enclosing or protecting products for  distributio...
Influence On The Buyer• Winning at the First and Second Moment of  Truth.• The Point Of Sale.• “sensation transference“ It...
Packaging Design Influence on Buyer      in their Buying decision• When it comes to information, less is often  more.• Vis...
Packaging design
Packaging design
Packaging design
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Packaging design

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Packaging design

  1. 1. Packaging Design: ItsInfluences On The Buyer Presented by: Anu Mishra M.B.A 3rd SEM B.U
  2. 2. Meaning of Packaging:• Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use.• Packaging also refers to the process of design, evaluation, and production of packages.• Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.
  3. 3. Influence On The Buyer• Winning at the First and Second Moment of Truth.• The Point Of Sale.• “sensation transference“ It tastes so good because it looks so good.• Size Really Does Matter.• Message placement influences perception
  4. 4. Packaging Design Influence on Buyer in their Buying decision• When it comes to information, less is often more.• Visibility does not necessarily induce trial.• Packaging evaluation is influenced by time constraints and purchase importance.• Context is key

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