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AIRLINES
SOUTHWEST
PERSONA
STARTED
June 1971
ORIGIN
Dallas, Texas
Marketed
As
GREAT
OPERATIONS
Model
Prefer with
MARKETING
OFFERS
Earn points on
each purchase
CHALLENGES
AHEAD
RECAP
DISCLAIMER
Southwest Airlines - Airline with a heart
Southwest Airlines - Airline with a heart
Southwest Airlines - Airline with a heart
Southwest Airlines - Airline with a heart
Southwest Airlines - Airline with a heart
Southwest Airlines - Airline with a heart
Southwest Airlines - Airline with a heart
Southwest Airlines - Airline with a heart
Southwest Airlines - Airline with a heart
Southwest Airlines - Airline with a heart
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Southwest Airlines - Airline with a heart

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Content:
1.Persona
2.Operations
3.Marketing Offers
4.Challenges Ahead

Disclaimer:
Created by Raghav Arora, NIT Jamshedpur during an internship under Prof. Sameer Mathur. IIM Lucknow.

Published in: Education
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Southwest Airlines - Airline with a heart

  1. 1. AIRLINES SOUTHWEST
  2. 2. PERSONA
  3. 3. STARTED June 1971 ORIGIN Dallas, Texas Marketed As
  4. 4. GREAT
  5. 5. OPERATIONS
  6. 6. Model Prefer with
  7. 7. MARKETING OFFERS
  8. 8. Earn points on each purchase
  9. 9. CHALLENGES AHEAD
  10. 10. RECAP
  11. 11. DISCLAIMER

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