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Candlelight communication company profile 2011


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Candlelight communication company profile 2011

  1. 1. IT’S A BRAND NEW WORLD CREATING LIGHT, IN A DARK MARKETCONFIDENTIAL NOTE: The information contained in this document is intended only for the use of the individual or entitynamed above and may contain information that is privileged, confidential and exempt from disclosure under applicablelaw. If the reader of this message is not the intended recipient, you are hereby notified that any dissemination,distribution or copying of this communication is strictly prohibited. If you have received this message in error, pleaseimmediately notify the sender and delete the mail. Thank you. 1
  2. 2.  Were Candlelight Communications, an Indonesian marketing and Jakarta based strategic communications, concepts and branding company dedicated to your success. We see the Candlelight in Communications picture and serve you as Consultants. Coming in from outside, we can take a fresh look at the messages youre sending out and determine how wide the gap is between your brand identity and brand image. Communications perception One advantage we have is were less likely to take things for granted, both method wise and meticulous Our communications, brand identity and brand image research and analysis are completely objective. The irony is you do have something to say, something unique. Even in a crowded field - even if your product or service is like your competitions - your company and its brand identity and brand image have a personality all their own. Your companys fingerprint is the key to standing apart from the rest. And thats where we can help. We can close the gap between your brand identity and brand image. Think Volvo and you think safety, now that’s a brand identity and brand image that are in complete alignment 2
  3. 3.  CANDLELIGHT COMMUNICATIONS started in 2008. Based in Jakarta, we are today Jakarta’s leading business focused on Word of Mouth and Social Media marketing. What sets us apart is our comprehensive and consultative approach. We work closely with brands to develop strategy. We have technology platforms to support the delivery of the strategy. And, we have the teams to deliver your campaigns. Our teams includes seasoned marketers, developers and community managers who leverage on extensive experience and the best tools available in providing end-to-end Social Media and Word of Mouth marketing services from strategy development to ideation and execution. We work on project or retainer basis with leading international, regional and local brands spanning a wide range of industries from ITC to government, entertainment, F&B, fashion, retail and more. We have also helped leading brands to roll out successful Word of Mouth and Social Media marketing programs around the region. 3
  4. 4.  The world is not waiting for you, or your brand identity, brand image, products, services, your company or its message. Without a clear program for communications, you just blend in - you become part of the scenery. So you promote, position and advertise at an attempt to develop your brand identity and brand image. But along the way, communication often gets fragmented. A gap between your brand identity and brand image can cause major concerns with your overall branding communications. The result is your audiences get inconsistent, sometimes conflicting impressions and information. Or they may miss your message entirely. 4
  5. 5.  People have always made choices based on the opinions of others – and today they are communicating more online – friends, colleagues, experts and even strangers influence your customers’ decisions. We approach word of mouth as a Media – the voice of thousands of your customers recommending your brand to create awareness, change perceptions and drive trial and sales. We Influencers for your brand and inspire them to have face to face and on-line conversations about your products. We have the strategic planning, technology platforms, campaign experience to help you successfully leverage this media and create stronger brand advocacy. We use a structured, proven approach to planning and executing social and word of mouth campaigns and proprietary technology platforms to run and scale your campaigns cost effectively. From finding your brands advocate-Influencers to activating them with branded experiences, we can plan and execute your campaign locally, regionally or globally. 5
  6. 6. We are Technologists We’re not just a group of seasoned marketing consultants, we’re technology geeks. Our team includes developers focused on creating innovative solutions to take advantage of new technologies and services.We are Creative Brand Strategists Working with your in-house brand managers and marketing agencies, our experience and expertise in integrating word-of-mouth & social media marketing brings new insights to brand strategies and complements above and below-the-line campaigns.We are Results-Oriented Our focus on measurable results means you have a clear picture of what you achieve for every marketing dollar spent. We use meticulous methods and custom tools to help you understand and access your customers, and tailor campaigns to meet your specific brand needs. 6
  7. 7. WORD OF MOUTH Word Of Mouth marketing is a key component of successful campaigns. CANDLELIGHT COMMUNICATIONS gets that. In fact, research shows that a face-to-face recommendation is more effective in changing a person’s perception of a brand and in driving the action of trial or even brand switching, than an online recommendation. Our proprietary Groundswell™ method and technology can help you identify your brand’s powerful advocates. We can also help you plan and roll out a calendar of activations to engage these Influencers and Opinion Leaders of your brand, giving them stories to share and topics to talk about with their wide social network, face-to-face as well as online in the Social Media.SOCIAL APPLICATIONS CANDLELIGHT COMMUNICATIONS Social Applications services can help you create your brand’s own rich, multi-way Social Media experiences for your customers. Bringing together our knowledge and experience in marketing, technology and Social Media, we work with you, leveraging on new and advanced digital technologies, to plan, design and create content or functionalities of high perceived value to your customers. Integrated with the Social Media, your brand will be able to engage, excite and enrich your customers, wherever they are. 7
  8. 8. EXPERIENTIAL MARKETING CANDLELIGHT COMMUNICATIONS believes that experiential marketing has a big role to play in brand advocacy and Word Of Mouth marketing. It is among the most powerful techniques we use today. By creating immersive environments for your customers to experience your brand, we create opportunities for you to elicit positive and powerful emotional connections from your customers for your brand. Working with you, we can help you to structure, plan and drive your brand’s calendar of experiential activities and events, engaging your customers online or face-to-face. These experiences will give your brand’s advocates compelling and positive stories to tell and the triggers to start and fuel exciting conversations with their friends and peers. 8
  9. 9. SOCIAL MEDIA STRATEGY The ultimate aim of every good Social Media campaign is to increase the positive recommendation for your brand – your brand advocacy. CANDLELIGHT COMMUNICATIONS’s inclusive strategy development framework will help you to measure and manage your brand advocacy levels and show you how to multiply the number of positive recommendations for your brand. Why? Because there is nothing more valuable for your brand than a personal recommendation from one friend to another.MEASURE Your brand advocacy level is important because it is the leading indicator of success for your brand. The more positive recommendations from your customers, the more success your brand enjoys. To measure brand advocacy, CANDLELIGHT COMMUNICATIONS uses the Net Promoter Score (NPS) – a brand management tool used to gauge the strength of your brand’s relationship with your customers – and gain the insight on how best to raise your brand’s game.MANAGE Once you know where you stand, you to need to know what tools and technologies you should use and what activities you should engage in to reach your brand advocacy goals. To help you manage, CANDLELIGHT COMMUNICATIONS will work with you to design a structured set of activities and guidelines for your brand’s interactions in the Social Media.MULTIPLY A small number of individuals in your market are Influencers or Opinion Leaders. They have the power to powerfully affect how the market views your brand. Using our proprietary Groundswell™ methodology and technology, we can identify and activate these key individuals to multiply the positive personal recommendations for your brand. 9
  10. 10. BRAND ADVOCACY MEASUREMENT Every positive recommendation helps you win new customers at lower cost. Every negative recommendation makes it harder and more costly for you to acquire new customers.NET PROMOTER SCORE CANDLELIGHT COMMUNICATIONS can help measure the strength of your customer loyalty in the marketplace using the NPS® metric. This essential tool will help you to correlate the measure of your brand advocacy to the financial performance of your business.CANDLELIGHT LISTENING TOOL More insightful that conventional surveys, CANDLELIGHT COMMUNICATIONS’s own VOC (Voice of the Customer) Listening Tool can you harness valuable insights from the most powerful person IN your company – your customer. We can help you to design and build a programme to track your NPS and give you the diagnostic insight needed to improve it. 10
  11. 11. LISTENING TO YOUR CUSTOMERS You can listen to your customers in two ways. Directly and indirectly. Do both and gain not only valuable insight from what your customers share with you but also be seen as a brand that truly values the opinion of your customers. Direct Listening: Listen, Engage, Impress Your Customer  Enable your customers to give you ideas, feedback and suggestions about your products, services and operations. CANDLELIGHT COMMUNICATIONS can help you empower and impress your customers with your brand’s own customized Direct Listening platform. You gain value insights from the information and your customer see you as a brand that cares to invest time and energy in listening to him.CANDLELIGHT COMMUNICATIONS’s own (Voice of Customer) Listening Tool and our IdeasXchange solution are proven platforms that many brands have used to listen to their customers, directly and indirectly. InDirect Listening: Hear What Your Customers Say To Each Other  Monitor the conversation that your customers have having about your brand in Social Media. CANDLELIGHT COMMUNICATIONS can help you evaluate, select and run the right Social Media monitoring tool for you, to scan and aggregate your customer conversations so they can be analyzed and translated into deep insight and good action plans 11
  12. 12.  To be the light at the end of the road for small to medium-sized businesses that they can rely on for all their communications needs. To be the communications partner that enables small to medium- sized businesses to harness the market to positively affect their bottom line. To be the communications partner to provide the complete integrated communications solutions for small to medium sized businesses Strategic Communications Concepter with a balance of holistic, emotional, rational and professional angles in an edgy manner 12
  13. 13.  Candlelight Communications is a Jakarta based Communications Strategy Company offering the latest in integrated communications solutions, and we’ll continue to do so in the future. Our ultimate goal is to achieve customer satisfaction no other communication firm can touch Our offerings include: brand design, brand and communications development, brand and communications maintenance, graphic design, logo design and corporate identity, brand positioning, marketing communications and edgy multimedia strategic solutions 13
  14. 14.  0ver 15 years exposure and experience in Sales, Brand Development, Marketing, Business Development, Communications and Change Management with exposure to finance & human resource aspects. Multi industrial experience that proves adaptability and perseverance to learn and develop business, strategies and implementation. Fields in hospitality, FMCG, Banking & Finance, Manufacturing, Airline, Media House (Publishing & Electronic), Fashion (High-end), Consulting , Education (lecturer) and in depth translations 14
  15. 15. As part of our branding services, we can conduct a brand audit and analysis of your brand identity and brand image; review all corporate and marketing communications, internal and external. That means trade ads, annual reports, trade show booths, brochures, sell sheets, training videos, newsletters, press releases, etc.Our Candlelight Communications Consultant Picture and Brand Masterpiece can outline a profile of your company in terms of how it now interacts with the world and if your marketing strategy and branding strategy are in alignment. There may be a few surprises. If you decide to partner with us, well apply sophisticated research and analysis techniques which result in an action plan unique to your companys branding, its challenges and goals. At the root of those goals will be a pointed, focused marketing plan for all levels and layers of communication 15
  16. 16. Delivering a fully integrated marketing communications program for your company and its brands is what were all about. With us as a resource, your brand will take on renewed strength and vitality, as it stands apart proudly showing its vibrant brand identity, brand image and personality.Candlelight Communications specializes in corporate, retail, product and service branding, strategic marketing, branding, web design, graphic design, and more. If you are looking for a top-notch marketing and communications agency in Jakarta, look no further. We look forward to helping you improve the brand value of your company 16
  17. 17.  Delivering a fully integrated training programs for your company and its human capital is what were all about. With us as a resource, your people will take on renewed passion, adrenalin and excitement in striving for excellence through self recognition and enhancing inner potential Candlelight Communications has several training and lecturing experiences ;  LSPR Jakarta  Public Relations perception as a career in society  Image reputation management (Corporate, Brand and Individual)  Lasalle College Jakarta  Fashion Marketing Communications  Fashion Advertising  FMDS (First Media Design School) Jakarta & Singapore  Integrated Communications for Business  Communications platforms for Business  Fashion Communications Strategy  Designpreneurship Workshop (facilitator, Mentor & lecturer)  FMDS Singapore Team Building activation 17
  18. 18.  Other motivational experience throughout corporate career  Coca-Cola Amatil Indonesia  Key Account Selling Strategies  HSBC  Direct Selling Techniques to outsources/contract sales force  Philip Morris Indonesia  Traditional vs. Modern Market selling techniques  Brand Equity impact towards basic selling and marketing  IndoPacific Edelman  Board of Directors Trainer for Media Training  Holcim  Sustainable CSR in Indonesia  Sustainable Development in Sub-urban and rural  Media Training for Key Spokespersons  Mandala Airlines  LCC Concept selling for revenue  MNC Group – HighEnd Magazine.MNC Entertainment  Basic grooming and courtesy  Public Speaking and Media training 18
  19. 19.  Is branding strategy important to you? It should be! The perceptions your potential customers have regarding your company and offerings are vitally important to your business success. Proven methodologies Brand Masterpiece helps you determine which brand positioning and branding strategy you should pursue to ensure the highest revenue potential. We analyze your market and competitive landscape, and identify your comparative strengths and weaknesses to determine the positioning approach that’s right for you. Next we ensure your messaging is closely aligned with the established positioning and branding strategy. Candlelight Communications creates messaging that clearly communicates your value proposition to the needs of your targeted audience. 19
  20. 20.  A branding strategy is an important component of any positioning strategy. Candlelight Communications helps establish the brand recognition you need to stand out from your competition. Our corporate branding strategy ensures your company develops a strong, reliable image that increases sales and builds customer loyalty. As a part of building a brand, we study the current state of the market, and how you are viewed within that space. Additionally, we research market design standards and analyze your competition in order to help you define a winning brand. Candlelight Communications delivers comprehensive messaging aligned with a strong positioning and branding strategy to build the brand equity youre seeking. 20
  21. 21.  The needs and desires of the marketplace are dynamic and ever- changing. Strategic planning involves adapting your organization to take advantage of opportunities in the market, while minimizing market threats. This evaluation of the mission, objectives, business portfolio and strategies ensures that your company maintains a close fit with the market. Candlelight can assist you with: Facilitating planning or training retreats and sessions Writing strategic plans, marketing communications and brand architecture Developing mission, vision and values statements Establishing goals, objective and action plans Supervision and management of strategy/activation process 21
  22. 22.  Branding / Image Campaign Strategic Concepts and Activation Event/Trade Show Design and Promotion Logo Design and Corporate Identity Print Advertising Out-Of-Home and Transit Advertising Internet & Social Media Viral/Buzz Marketing Direct Marketing Digital Solution – state of art Marketing / Corporate Communications Strategies / Plans Packaging design Brand Analysis and recommendations Marketing/Sales Promotion Marketing/Sales Literature Newsletters / Bulletins design and copywriting Training and workshop facilitator & speaker Translations (Legal/Business/Lifestyle -Dutch and English) QR Code campaigns Copywriting, Articles, Advertorials, Press/Media release, etc 22
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  25. 25. Industry & Career Talk at First Media Design SchoolDesignpreneurship 2011First Media Design School & BPK Penabur International 25
  26. 26. FMDS Singapore/Jakarta Team Building Activities
  27. 27. Booth Design & Digital Solutions Photography
  28. 28. Photography
  29. 29. Photography
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  36. 36. Touch modeTranslucent interactive touch screen 36
  37. 37. UBIQ Window This patented technology allows touchless interaction with digital content through simple hand gestures. The futuristic interactive screen similar to those seen in Steven Spielberg’s movie Minority Report is now a realitySingapore Science Centre Gallery – Permanent Installation 2007Cyberjaya View Sdn Bhd – Virtual Gallery 2007Trident International Dubai – Permanent Installation 2007Trident International Abu Dhabi 2007 – Permanent Installation 2007Trident International Cannes France – Permanent Installation 2007Museum ADAT, Negeri Sembilan – Permanent Installation 2007
  38. 38. Wall Scan (motion tracking)A breakthrough in outdoor mediacombining the latest in interactivetechnologies such as motion tracker 38
  39. 39. A system enabling Bluetooth interactivity, and more. Finally, advertising spaces that showcases a brand and lets it interact directly with boardwalk pedestrians!Blue Scan (Bluetooth interaction)KLCC underpass, Malaysia 39
  40. 40. KLCC Tunnel – Big Tree Transforms any floor or wallChina Properties Gallery – 2007 immediately into an interactive spaceMACAU Tourism Gallery – Feb 2008 of sizes up to 3m x 6m. CreateMarlboro F1 (Interactive Zone) – March 2008 anything from an interactive welcomeAl Wa’ab City Gallery Qatar – Permanent Installation April 2008 carpet that greets any one passingBioxil (EIG Group) Gallery – Permanent Installation April 2008 through an entrance, to a virtual game machine at a waiting lounge.Touchbience (interactive projection) 40
  41. 41. Tapz (interactive bar top) 41
  42. 42. Collaborating: Interactive Media contentFlipz (interactive book) 42
  43. 43. Mixed DevelopmentConventional scale models placed on top of Multi Plasma Display Panels(MPDP). The scale model becomes a big screen. Programmable masking tohighlight desired structures. 43
  44. 44. Collaborating: Interactive mediaGrid cast (synchronized projections)Medini Central, Iskandar Malaysia@ Cityscape Dubai 2008 44
  45. 45. ExhibitionMedini Central @ Iskandar, Malaysia 45
  46. 46. Booth DesignHSBC Bank, Malaysia 46
  47. 47. Booth DesignShiseido, Malaysia 47
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  49. 49. WebsiteKuala Lumpur Exchange, Malaysia 49
  50. 50. WebsiteHyundai, Malaysia 50
  51. 51. WebsiteHeineken Green Room, Singapore 51
  52. 52. WebsiteHennessy Pure White, Singapore 52
  53. 53. Collaborating: 3D renderingWebsitePJ Trade Centre, Malaysia 53
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  55. 55. Smart Phone capability is a game changer. Quick and easy access to mobileinformation is rapidly becoming an important decision-making resource. QR Codesare a very effective way to deliver a relevant sales message in a compelling mediumthat is an indispensable part of your prospects daily life; their Smart Phone.A QR Strategy enables your company to jump ahead of competitors by providing anunbeatable way to link prospects and customers to your organization. Usingemerging technology in this way makes a statement with prospects and clients. Itdemonstrates that your organization is a leading-edge thinker, that your companyembraces new ideas and will bring that same thinking to every customer opportunity.In today’s world of rapidly changing technology it is more important than ever todemonstrate that your organization is current. In the case of adapting a QR strategy, itis a chance to jump ahead of the competition or be left behind. QR Codes are a way toutilize leading-edge technology at a very affordable cost. Candlelight QR Strategies isa group of experienced marketing and technology professionals that will define andimplement the most effective plan for your organization. 55
  56. 56. Your QR Code can be printed on business cards, print ads, flyers, brochures even T-shirts, ballcaps and coffee mugs. The applications are limitless. When your QR code gets in the hands of aprospect or customer it opens up a world of decision-making information. Your QR strategy couldinclude:Linking to a video of a sales presentation, product demonstration, facility tour, a message fromyour CEO, an engineer discussing product features, a training session or even a physiciandiscussing a latest procedure. If you have a video it can be shown.Downloads of Print Material such as, brochures, flyers, white papersManufacturing Firms can provide catalogs, instruction manuals, a video sales presentation, link toa product demonstrationRestaurants can use a QR strategy to link to their menu or advertise a daily special.Hotels can use a QR to provide a video tour of the facility, weather updates, maps and currentratesRetail Stores have the ability to change offers daily or provide a coupon to boost sales.THE POSSIBILITIES AND APPLICATIONS ARE ENDLESSQR Strategies will help you define and execute the best plan for your company. Put our experienceto work for you. 56
  57. 57. Need a QR tag reader? Here are a few popular apps:iPhonei-nigmaQR Reader for iPhoneQR ScannerAndroid:QuickMark, Barcode Scanner and QR DroidBlackBerry Messenger comes with a built in QR Code readerCode MuncherWindows Mobilei-nigma 57
  58. 58. Our QR Services include:•Full Technical Development and Implementation•Full-Service Graphics•Website and Content Development•Video Production, Editing, and Posting•Strategy Development•QR Strategies is ready to bring an affordable QR Strategy to life for your company. 58
  59. 59. Its raining white cubes… White cubes invade Indonesia• Signature trademark white cubes – incorporating QR codes• Utilize all 6 sides of the cube with combination of QR codes and Brand identity• Trademark white and cube as a synergy for media platform• Incorporate various out of the “cube” ideas using QR codes• Create hype and buzz on QR code campaigns• Partnerships with smart-phones that have QR code scanning capabilities• Create educational events on QR codes• Blanket main cities with a white cube campaign• Gain media coverage and exposure features• Sustain pioneer positioning by securing rights /patents• Strategic alliances that are mutual beneficial
  60. 60. White ;Because its clean, trendy and stylish, symbolizes purityCost effective, being a basic colorAbility to have variations of enhancement (pearl)QR Code ;High-tech, trendy and stylishUnique positioning and engagementCaptive market already pre-definedCan be in b/w or colorData and url link capabilitiesSimple and evolving application methodsUnique and one of a kindCan be Top of Mind – brand recognition / pioneer
  61. 61. Simplicity within Complication6 sided cube with QR codes on each side• Can be combined with logo’s for branding• White as base, colors can be optional• Each side can have unique data embedded in QR• Evolve into multi sided shape feasible • Crazzee Thingz • Magic Cube • Other innovative options• Cost effective as cube can be produced using various material• Cubes can be re-usable (environmental friendly) • QR codes placed using adhesive stickers
  62. 62. Simplicity within Complication•Marketing buzz • Stack Cubes in strategic location (no branding except QR codes) • Handout Cubes in high traffic areas • Table top positioning at F&B outlets • SPG’s wearing white t-shirts with QR code on the front and/or backside
  63. 63. Simplicity within ComplicationEngage as the pioneer and owner of QR Codecampaign platform and technology inIndonesiaMaintain innovations, edgy, unique and out ofthe box campaigns geared to assist client increating the pull effect in marketing initiatives
  64. 64. Candlelight Communications Consultants       http//  Casa Lume - South Jakarta – IndonesiaCONFIDENTIAL NOTE: The information contained in this document s intended only for the use of the individualor entity named above and may contain information that is privileged, confidential and exempt from disclosureunder applicable law. If the reader of this message is not the intended recipient, you are hereby notified that anydissemination, distribution or copying of this communication is strictly prohibited. If you have received thismessage in error, please immediately notify the sender and delete the mail. Thank you. 64