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General Assembly UXDi (Summer '14) | Fandango 2.0 presentation deck

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User Experience design project for General Assembly's UXDi programe (NYC, Summer 2014).

The project was to add a new feature to an existing product, popular movie ticketing app Fandango.

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General Assembly UXDi (Summer '14) | Fandango 2.0 presentation deck

  1. 1. Jenna Doctoroff, Patrick Harry Rafa Torres, UX design. We are ! and
  2. 2. Admit One Admit One
  3. 3. Fandango User ! “Iwanttosharethe experience."
  4. 4. ! “...Fandangoisthego-to destinationformorethan30 millionmoviegoerseachmonth.
 Fandangohelpsmoviefans discover,buyticketsandshare theirpassionformoviesinamore engagingandinteractiveway..” ! ChuckDavis,CEOatFandango
  5. 5. fandangobrief ! “Wewanttoexpandtheir markettoconcertsandlocal events.Theywantaservice thatletsyouknowwhat’s happeningaroundyouand facilitatebuyingtickets on-the-go.”
  6. 6. AGENDA fandango OURPROCESS ! BUSINESSGOALS BRANDGOALS USERGOALS ! CRITICALPRODUCT OBJECTIVES&MVP ! ! ! ! ! DOCUMENTATION &PROTOTYPE ! PERSONAS SITEMAP USERFLOWS WIREFRAMES WEBSITEMOCKUP ! PROTOTYPE ! DIGITALPASS ! NEXTSTEPS ! EXPANDINGMARKETS EMERGINGTECH
  7. 7. fandango ! OUR RESEARCH
  8. 8. • Selltickets. • Expandthemarkettoconcertsandlocalevents. • Haveaneasyandfastplatformtosupportsales. • Providetheuserwithdigitaltickets. fandango BUSINESS GOALS
  9. 9. • Simplifyingtheexperienceofbuyingtickets • Providinganon-the-goservice • Goingmobile fandango BRAND GOALS
  10. 10. fandango ! USERGOALS
  11. 11. Usergoalswheredeterminedbythe surveyofactualandpotential Fandangousers. ! Theidentifiedusergoalsare: • Findtheclosesttheaterstowatch amovies • Easytouseplatform • Getticketsfast • Reliability • Beingabletousetheirphoneto showtheirticket • Lookupinformationaboutmovies andevents • Improveongroupexperiences Userinterviews helpedus determineuser goalsandneeds. FacebookAdtoattractmoreusers totheprojectsurveys.
  12. 12. ·Selltickets. ·Expandthemarketto concertsandlocal events. ·Haveaneasyandfast platformtosupport sales. ·Providetheuserwith digitaltickets. BUSINESS BRAND USER ·Simplifyingthe experienceofbuying tickets ·Providinganon-the-go service ·Goingmobile ·Findtheclosesttheaters towatchamovies ·Easytouseplatform ·Getticketsfast ·Reliability ·Beingabletousetheir phonetoshowtheirticket ·Lookupinformationabout moviesandevents ·Improveongroup experiences
  13. 13. CRITICALPRODUCT OBJECTIVES
  14. 14. Anmobilephoneappthat: • Catersformultipleevent-types • Iseasytousefortheuser • Allowuserstoaccesseventsandbuyticketsonthego • Containsinformationaboutevents • Allowstheusertoaccessvenuesbyjustshowingtheirmobilephones. • Sharingtheexperiencewiththeirfriends. fandango CRITICALPRODUCT OBJECTIVES
  15. 15. our minimum viable product: SHARING ISCARING INCLUDE MUSIC INTHEMIX GOSOCIAL MOBILE PASS
  16. 16. fandango ! PERSONAS
  17. 17. fandango ! SITEMAP
  18. 18. fandango ! USERFLOWS
  19. 19. OPEN APP CLICK“CONCERT” CLICK“DATE/TIME” CLICK“ARTIST” CLICK“VENUE” CLICK SPECIFIC VENUE CLICK SPECIFIC ARTIST SELECT CONCERT DATE SELECT SPECIFIC CONCERT SELECT DATE INPUT INFO. CLICK“COMPLETE CHECKOUT” SELECT ADD TO PASSBOOK AVERY SELECT SPECIFIC CONCERT Avery, a 42 year old manager, wants to plan a musical evening with a date she’s having next week. OPEN APP CLICK MOVIES CLICK DATE/TIME CLICK TITLES CLICK THEATERS CLICK SPECIFIC THEATER CLICK SPECIFIC MOVIE SCROLL THROUGH THEATERS SELECT TIME SCROLL THROUGH MOVIES CLICK SPECIFIC MOVIE INPUT INFO. CLICK“COMPLETE CHECKOUT” SELECT ADD TO PASSBOOK RANDYRandy, a 31 year old, has a free evening and wants to go to the movies at a theater nearby.
  20. 20. OPEN APP JORDAN CLICK “SOCIAL” CLICK “CONCERTS” CLICK“DATE/TIME” CLICK “SATURDAY” SELECT CONCERT REVIEW CLICK “INVITATIONS”NEWS FEED CLICK “ADD INVITATION” INPUT FRIENDS & CONCERT CLICK “SEND” CLICK “INVITE FRIENDS” INPUT FRIENDS & CONCERT CLICK “SEND” Jordan, a 19 year old womon, wants to go to a concert on saturday but doesn’t know what her friends will be up to.
  21. 21. fandango ! WIREFRAMES
  22. 22. fandango
  23. 23. fandango ! WEBMOCKUP
  24. 24. fandango ! MOBILEAPP PROTOTYPE
  25. 25. fandango DIGITAL PASS
  26. 26. fandango ! NEXTSTEPS
  27. 27. Sportsevents LiveTheatre Tradeshowsand Professionalevents Broadway fandango EXPANDING THEMARKETS
  28. 28. JAMESBLAKE fandango WEARABLE TECHNOLOGY Swipeandscanthiscodeattheentrance 09:30pm@WebsterHall
  29. 29. Thanks! Jenna Doctoroff, Patrick Harry Rafa Torres, UX design. We are ! and

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