Work for Gillette Brazil

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Work for Gillette Brazil

  1. 1. Contact:hiremelondon@gmail.comrafaelcmv@hotmail.com Rafa MKT & IDEAS
  2. 2. Rafa MKT & IDEAS
  3. 3. Rafa MKT & IDEASBrief Goal Scenario Solution
  4. 4. Goal Scenario Solution Rafa MKT & IDEASBrief
  5. 5. Brief Rafa MKT & IDEAS Gillette wants to strengthen its relationship with the consumer through the Brazilian national soccer team and its new leader, P.H. Ganso.
  6. 6. Brief Scenario Solution Rafa MKT & IDEAS Goal
  7. 7. Goal Rafa MKT & IDEAS We have to create a promotion that gives to consumers experience and brings the love of the fans to the national soccer team back.
  8. 8. Brief Goal Solution Rafa MKT & IDEAS Scenario
  9. 9. Scenario Rafa MKT & IDEAS Gillette is one of the most important companies in the whole world...
  10. 10. Scenario Rafa MKT & IDEAS Gillette is one of the most important companies in the whole world... ...and also in Brazil.
  11. 11. Scenario Rafa MKT & IDEAS All the world knows that Brazil lives and breathes soccer. And the biggest part of fans from Brazilian national soccer team are potential customers of Gillette.
  12. 12. Scenario Rafa MKT & IDEAS So, Gillette cannot lose this opportunity to be the sponsor of the brazilian national team.
  13. 13. Scenario Rafa MKT & IDEAS And of these two soccer players too: Kaká P.H. Ganso
  14. 14. Scenario Rafa MKT & IDEAS But, why Kaká and P.H. Ganso?
  15. 15. Scenario Rafa MKT & IDEAS Kaká P.H. Ganso Kaká was one of the most capable, serious and important leaders that the Brazilian people have ever seen playing soccer.He is a leader inside and outside the soccer field.
  16. 16. Scenario Rafa MKT & IDEAS Kaká P.H. Ganso In the new brazilian team, P.H. Ganso takes Kaká’s place. Now he has the mission to be the leader of the team. Coincidence or not, he has the same qualities and values of Kaká.
  17. 17. Scenario Rafa MKT & IDEAS Ok, but...
  18. 18. Rafa MKT & IDEAS What´s therelation betweensoccer and fans?
  19. 19. Learning Around Rafa MKT & IDEAS the world it is the same feeling:
  20. 20. LearningPassion Rafa MKT & IDEAS
  21. 21. LearningAnger Rafa MKT & IDEAS
  22. 22. Learning Rafa MKT & IDEAS Patriotism
  23. 23. Learning Rafa MKT & IDEASThat’sbecauseevery soccerfan is a coachand a playertoo...
  24. 24. Learning Rafa MKT & IDEASThat’sbecauseevery soccerfan is a coachand a playertoo... ... or would like to be!
  25. 25. Learning Rafa MKT & IDEAS So, let’s make those dreams come true!
  26. 26. Brief Goal Scenario Rafa MKT & IDEAS Solution Promo #1: The Boss Promo #2 The match
  27. 27. Brief Goal Scenario Rafa MKT & IDEAS Solution Promo #1: The Boss
  28. 28. Promo #1:The Boss Rafa MKT & IDEAS To show the message to the target, Gillette will communicate a promotion in the most popular TV SHOW in Brazil by TV GLOBO. “Fantástico”
  29. 29. Promo #1:The Boss Rafa MKT & IDEAS The TV show is shown every Sunday night and it’s the leader of audience. Its about culture, music, soccer, health and everything that happened during the week before. The hosts: Zeca Camargo, Renata Ceribelli and Tadeu Schmidt
  30. 30. Promo #1:The Boss Rafa MKT & IDEAS After the commercial P.H. Ganso will appear on the stage in “Fantástico”.
  31. 31. Promo #1:The Boss Rafa MKT & IDEAS Inviting the target to like the Gillette’s fan page.
  32. 32. Promo #1:The Boss Rafa MKT & IDEAS Inviting the target to like the Gillette’s fan page. And giving to all of them a challenge
  33. 33. Promo #1 Rafa MKT & IDEAS A chance that any soccer fan in the world would like to have.
  34. 34. A chance to Rafa MKT & IDEAS take Mano’s Menezesplace and be the Brazilian coach in a friendly match.
  35. 35. Rafa MKT & IDEAS You, rightCan youimagine that? there in the bench...
  36. 36. Rafa MKT & IDEAS ...asking the players toCan you get ready toimagine that? start playing the match?
  37. 37. Rafa MKT & IDEASBut, calm down...Mr. Menezes is agood friend and willbe there with you!
  38. 38. Promo #1:The Boss Rafa MKT & IDEAS To get this chance, you must prove that you deserve it.
  39. 39. Promo #1:The Boss Rafa MKT & IDEAS After the registration the candidate has to answer 5 questions with alternatives options. 2 minutes to each one.
  40. 40. Promo #1:The Boss Rafa MKT & IDEAS After the registration the candidate has to answer 3 questions about Gillette and 2 about the Brazilian 5 questions with alternatives national soccer team. options. 2 minutes to each one.
  41. 41. Promo #1:The Boss Rafa MKT & IDEAS After the registration the candidate has to answer 3 questions about Gillette and 2 about the Brazilian 5 questions with alternatives national soccer team. options. 2 minutes to each one. If you are one of the 1.000 first to answer correctly all the questions you will go to the next and big test.
  42. 42. Promo #1:The Boss Rafa MKT & IDEAS An app developed at the Gillettes fan page on Facebook will test your coach abilities.
  43. 43. Promo #1:The Boss Rafa MKT & IDEAS 1.000 Gillette’s coaches playing in a direct confrontation match battle in real time on fb!
  44. 44. Promo #1:The Boss Rafa MKT & IDEAS 1.000 Gillette’s coaches playing in a direct confrontation match battle in real time on fb! Have you won? You’re still in the game. Have you lost? You are out.
  45. 45. Promo #1:The Boss Rafa MKT & IDEAS 1.000 Gillette’s coaches playing in a direct confrontation in real time on fb! Have you won? You’re still in the game. Have you lost? You are out.
  46. 46. Promo #1:The Boss Rafa MKT & IDEAS How does the game work?
  47. 47. Promo #1:The Boss How does the Rafa MKT & IDEAS Step1: Create a name for your team and edit its uniform game work?
  48. 48. Promo #1:The Boss How does the Rafa MKT & IDEAS Step1: Create a name for your team and edit its uniform game work? Step2: Choose your players from a list
  49. 49. Promo #1:The Boss How does the Rafa MKT & IDEAS Step1: Create a name for your team and edit its uniform game work? Step2: Choose your players from a list Step3: Get your favorite formation
  50. 50. Promo #1:The Boss How does the Rafa MKT & IDEAS Step1: Create a name for your team and edit its uniform game work? Step2: Choose your players from a list Step3: Get your favorite formation Step4: Show us that you are the best coach in Brazil!
  51. 51. Promo #1:The Boss How does the Rafa MKT & IDEAS Step1: Create a name for your team and edit its uniform game work? Step2: Choose your players from a list Step3: Get your favorite formation Step4: Show us that you are the best coach in Brazil! Demonstration of the game.
  52. 52. Promo #1:The Boss Rafa MKT & IDEAS There will be 2 games per day.
  53. 53. Promo #1:The Boss Rafa MKT & IDEAS There will be 2 games per day. That way, we take the fans and keep them in touch to the brand everyday.
  54. 54. Promo #1:The Boss Rafa MKT & IDEAS And the champion, will be the coach of the Brazilian national soccer team in a friendly match sponsored by Gillette.
  55. 55. Promo #1:The Boss Rafa MKT & IDEAS The new coach will have a cam in its cap to show everything live on youtube.com/GilletteBrasil
  56. 56. Brief Goal Scenario Rafa MKT & IDEAS Solution Promo #2 The match
  57. 57. Promo #2:The number 10 Rafa MKT & IDEAS We have already made the dream ofbeing a soccer team coach come true.
  58. 58. Promo #2:The number 10 But now we have Rafa MKT & IDEAS to sell the Gillette Mach 3 turbo…Goal
  59. 59. Promo #2:The number 10 Rafa MKT & IDEAS And make another dream come true…
  60. 60. Promo #2:The number 10 Rafa MKT & IDEAS Be a soccer player.
  61. 61. Promo #1:The Boss Rafa MKT & IDEAS Brazil vs Argentina is one of the most important soccer matches in the whole world. And it is a fact that’s the biggest rivalry in South America.
  62. 62. Promo #1:The Boss Rafa MKT & IDEAS It is totally about rivalry, love, anger and patriotism.
  63. 63. Promo #2:The number 10 Rafa MKT & IDEASLet me be clear,please…Argentine says:“In Brazil there are only bad things:Soccer investigation, national soccer teamcrises, Eurico Miranda that bad guy…”Brazilian says:“But we don’t have Argentine people…”
  64. 64. Promo #2:The number 10 Rafa MKT & IDEAS So, let’s starts that rivalry with a promotion. A sales competition.
  65. 65. Promo #2:The number 10 Rafa MKT & IDEAS A simultaneous promotion in both countries.
  66. 66. Promo #2:The number 10 The soccer fans will have Rafa MKT & IDEAS a chance to live an amazing experienceAnd wear the jerseyof your theirnation…
  67. 67. Promo #2:The number 10 Rafa MKT & IDEASTo be able to participate thecostumer has to buy the GilletteMach 3 turbo ,register thepin code in an app on Facebookand tag 10 friends that will be a (his)soccer team.That said, we “reused” the bignumber of fans that we had in the firstpromotion called “the boss”.
  68. 68. Promo #2:The number 10 Rafa MKT & IDEAS That app will have a counter that shows how many pin codes were registered in Brazil and in Argentina.
  69. 69. Promo #2:The number 10 Rafa MKT & IDEAS That app will have a counter that shows how many pin codes were registered in Brazil and in Argentina. The winner will play the match at home.
  70. 70. Promo #2:The number 10 Rafa MKT & IDEASBrazil wins?The match will beat MorumbiStadium inSão Paulo.
  71. 71. Promo #2:The number 10 Argentina wins? Rafa MKT & IDEAS The match will be at La Bombonera in Buenos Aires.
  72. 72. Promo #2:The number 10 Rafa MKT & IDEAS Besides that definition, we will define our big winners in both countries that will play a soccer match against its worst rival by an online raffle on the app.* *To do a raffle its necessary an auditing.
  73. 73. Promo #2:The number 10 Rafa MKT & IDEAS It will be two winners that will make this dream come true.
  74. 74. Promo #2:The number 10 Rafa MKT & IDEAS And with that a big risk…
  75. 75. Promo #2:The number 10 Rafa MKT & IDEAS Bad soccer players!
  76. 76. Promo #2:The number 10 Rafa MKT & IDEASSo…
  77. 77. Promo #2:The number 10 Rafa MKT & IDEAS … their idols will play with them!
  78. 78. Promo #2:The number 10 Rafa MKT & IDEAS To be the Brazilian And the Argentina’s captain, Kaká. captain it will be Riquelme*. * Riquelme is not sponsored by Gillette but in this case it will made a deal with the athlete.
  79. 79. Promo #2:The number 10 Rafa MKT & IDEAS The match will be broadcasted live on youtube.com/GilletteBrasil.
  80. 80. Promo #2: The number 10 Rafa MKT & IDEASAnd narrated by the funniest andmost popular commentator inBrazil. Milton Leite
  81. 81. Promo #2:The number 10 Rafa MKT & IDEAS The winner of the match will get tickets for the World Cup Final 2014 in Brazil and a weekend traveling in the “rival” country.
  82. 82. Rafa MKT & IDEAS
  83. 83. Contact:hiremelondon@gmail.comrafaelcmv@hotmail.com Rafa MKT & IDEAS

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