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11 Reasons To Care About Mobile Performance in 2015


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Delivering a fast, consistent user experience across devices – particularly mobile – has never been more crucial than it is now.

A recent survey of 2300 CIOs from twenty-three different cities in the US found that 1 out of 4 have no mobile strategy. While there are many all-too-predictable reasons for this — budget restrictions, lack of ownership, believing mobile is a “nice to have” rather than “need to have” strategy, and simple old-fashioned inertia — these reasons pale beside the potential losses incurred by not taking advantage of the wealth of opportunities that mobile presents.

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11 Reasons To Care About Mobile Performance in 2015

  1. 1. ll REASBNS T0 CARE ABllllT MOB| lE PERFBRMANBE IN 2015 ‘1 out of4 CIOs have no mobile strategy. meaning their companies are missing out on the wealth of opportunities that mobile presents. Here are some compelling reasons to make mobile a priority. I. More than 1.2 billion people worldwide use the web via mobile Whats more, 25% of internet users in the US access the internet solely through their mobile devices. til 25% Mobile-only internet users 2. Mobile accounts for half of all ecommerce traffic This breaks down to 40% of traffic coming from smartphones and 10% from tablets. Ecommerce traffic liifldllflflflflflmllimflfl 3. Mobile commerce is growing three times faster than overall ecommerce A48°/ o Amount of year-over—/ ear mobile commerce growth. tse billion Mobile revenues in Q2 2014. 4. Up to 91% of mobile shopping carts are abandoned There are a number of reasons why users abandon their carts, from too—co1nplicated payment processes to poor usability. Slowness is a critical usability factor. Almost half of mobile shoppers say they'll go to a competitors site if they have an unsatisfactory e: >;perience. 97% Abandoned carts Successful transactions 5. Even if people aren't converting on mobile, it's still a crucial part of the transaction 0 O 'n' 90 /0 People who move between devices to accomplish a goal .62 Number of visits the average shopper makes to a company's website before they buy -2.5 Average number of devices a shopper uses during a single transaction 6. People expect mobile to be as fast as their desktop Almost half of mobile users expect pages to load in 2 seconds or less. and 40% will abandon a page that takes longer than 3 seconds to load. £22222£222222£22222 2222222222222222222 2222222222222222222 2222222222222222222 2222222222222222222 22222 40% will abandon a slow site 7. The median ecommerce page doesn't meet user expectations for speedy load times 4.8 Number of seconds it takes for the median m-dot page to load on an iPhone 5s 11 Number of seconds it takes for the median full-site page to load on an iPhone 5s 8. when pages are slow, mobile user frustration increases while engagement decreases just a 500ms connection speed delay results in up to a 26% increase in peak frustration and up to an 8% decrease in engagement. -8% Engagement 9. A l-second delay hurts bounce rate, conversions, cart size, and page views A 12-week study of mobile consumers found that when a 1000ms network delay was introduced to a small cohort of mobile traffic. key performance indicators suffered compared to mobile shoppers visiting over normal speed. -2.1% -9.4% 1 yr Conversion rate Page views 10. The average page served to mobile is overl MB in size Page size is arguably the single greatest indicator of performance for pages served to mobile devices. Faster pages are (almost) always less than 1 MB in size. 01109 Size, in KB, of the average page served to mobile devices The main culprits behind this page growth: unoptimized images. out-of-control third- party scripts. and poorly implemented responsive design. ll. 31} is still the dominant network type worldwide Mobile network latency presents a major performance challenge. Most smartphone users still access the web over 3G. Using the numbers below. it's easy to appreciate the performance hit caused by latency. 200-300 Duration, in milliseconds, of the average roundtrip via 36 for each resource on a web page (the amount of time it takes for the host server to receive, process, and send a page resource) 106 Number of resources in the average web page 4-8 Maximum number of connections modern browsers can open for loading all those resources SOURCES: Shopify. BI Intelligence. Google. SeeWhy. Radware. Mobile HTTP Archive ' radware