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Retail Marketing @ Customer

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Retail Marketing @ Customer

  1. 1. Retail Marketing @ Customer Enterprise Marketing Platform Executive Review We’re not in business of keeping the media companies alive. We’re in the business of connecting with consumers Trevor Edwards, Nike
  2. 2. <ul><li>Marketing on Auto – Pilot </li></ul><ul><li>RENT and Pay – per - Use </li></ul><ul><li>NO adoption problem ( web architecture ) </li></ul><ul><li>NO hardware cost </li></ul><ul><li>NO software cost </li></ul><ul><li>NO maintenance cost </li></ul><ul><li>NO personnel cost </li></ul><ul><li>NO development cost </li></ul><ul><li>Transparent + predictable invoice </li></ul>
  3. 3. <ul><li>Utilizations </li></ul><ul><li>Rationalize leaflet cost </li></ul><ul><li>( in Romania 80 % of leaflets cost = ZERO IMPACT ON SALES ; source: MEMRB 2008 ) </li></ul><ul><li>Problematic shops : IMMEDIATELY run dedicated promotions ( 24 hour decision – to – implementation ) </li></ul><ul><li>Attack competition : implement promotions in 24 hours </li></ul><ul><li>Ask feedback from customers </li></ul>
  4. 4. <ul><li>Keep you customers & add more </li></ul><ul><li>More customers ≠ MORE costs ( = LESS costs ) </li></ul><ul><li>Automate promotions : NO EXTRA PERSONNEL </li></ul><ul><li>Consult customers : rapid survey at NO COST </li></ul><ul><li>Multi – channel promotion ( e-mail, SMS, web, print, telemarketing ) </li></ul>
  5. 5. Marketing Facts <ul><li>20% customers make 80% of profits and bottom 30% of customers ea t 50% of profit </li></ul><ul><li>25%-85% profit increase by increasing retention with 5% </li></ul><ul><li>4%-5% revenue increase and 10% market share increase for loyalty users compared to non-loyalty users AC Nielsen Tracking Survey </li></ul><ul><li>6x more expensive to acquire new customers than to keep existing ones </li></ul>
  6. 6. Marketing Facts <ul><li>82% of customers whose problems are solved will buy again </li></ul><ul><li>6x more likely to repurchase totally satisfied customers than satisfied customers </li></ul><ul><li>65%-85% of customers changing supplier were satisfied with former one </li></ul><ul><li>4% of complaints are heard by a average business; 96% do not give feedback; 91% of them never return </li></ul>
  7. 7. <ul><li>Ask for a LIVE DEMO </li></ul><ul><li>Radu Silaghi </li></ul><ul><li>0743 15 81 94 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.slideshare.net/Radu_Silaghi/retail-marketing-customer-presentation </li></ul>

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