This document discusses opportunities for new product developments and export activities related to wood. It notes that wood is a globally renewable resource and explores challenges in Europe around new products/technologies and building efficiency. For new markets, it discusses challenges around technology transfer. Examples are given of modular and fast wood construction for buildings like hotels, houses and apartments that can be erected quickly. Automated processes and erection without scaffolding are also mentioned. The document closes with a Konfuzius quote about knowing goals and improving through reflection.