Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SEO techniques


Published on

This includes basics of SEO , purpose of doing it, types, techniques involved, search process and best techniques which has to be adopted

Published in: Education, Technology, Design
  • Be the first to comment

  • Be the first to like this

SEO techniques

  1. 1. 7 August 2013 submitinme 1
  2. 2. Search Engine Optimization 7 August 2013 submitinme 2 WHAT IS SEO???
  3. 3. Increase visibility of your website in search engine 7 August 2013 submitinme 3 SEO helps to…
  4. 4. Gain traffic from organic listings in search engine 7 August 2013 submitinme 4 SEO helps to…
  5. 5. If you want your website to be found by people searching for the products and services you sell, you need SEO. 7 August 2013 submitinme 5 WHO NEEDS SEO???
  6. 6. TYPES OF SEO… 7 August 2013 submitinme 6
  7. 7. ON PAGE SEO??? 7 August 2013 submitinme 7 Changes made to pages on the website to enhance appearance and to increase traffic to your site
  8. 8. ON PAGE SEO??? Meta tag Relevant to page with maximum of 70 characters Description Relevant to title with maximum of 160 characters Keywords Density(usage) should be 2% to 3% and to be included in title , description H1 tags One <h1> tag has to be present with keyword if possible Alt tags Alternative text for image and must contain keyword Page loading Loading speed must be above 80 Anchor text Text with links embedded in it. May contain keywords 7 August 2013 submitinme 8
  9. 9. ON PAGE SEO??? 7 August 2013 submitinme 9
  10. 10. OFF PAGE SEO??? 7 August 2013 submitinme 10 Changes made off the site
  11. 11. OFF PAGE SEO??? Article Submission Writing articles about your site and submitting it to top article directories like ezinearticles,etc. Directory Submission Submitting site URL to top directories like DMOZ into relevant category Social bookmarking Creating your fan page in social media and sharing updates Blog Submission Creating suitable blogs inorder to promote your services Press Release Submission Writing news about your updates and submitting it to top PR directories like,etc. Video distribution Publishing videos about services provided 7 August 2013 submitinme 11
  12. 12. Backlinks Links to your site from another website Must be from relevant site with unique class C IP 7 August 2013 submitinme 12
  13. 13. LINK BUILDING??? One of the off-page SEO techniques. Process of gaining quality backlinks for your site through directory submission, PR submission, etc. 7 August 2013 submitinme 13
  14. 14. SEARCH PROCESS Involves 3 steps Crawling Search engine crawler(Google-bot) looks for results matching search query and collects in google server Indexing Collected results stored in database Serving Results These results are displayed in SERPs(Search Engine Results Page) 7 August 2013 submitinme 14
  15. 15. 7 August 2013 submitinme 15 If your website has been properly optimised on-page and off- page, then it will surely be displayed on the SERP for the posed search query
  16. 16. WHY GOOGLE??? Google is the most preferred search engine and so SEOs mainly focus on google 7 August 2013 submitinme 16
  17. 17. GOOGLE ALGORITHM??? Google uses two different algorithms to rate a site’s quality  Panda  Penguin 7 August 2013 submitinme 17
  18. 18. PANDA MAINLY FOCUSES ON ON-PAGE FACTORS, ESPECIALLY THE CONTENT QUALITY So if a site has scrappy content or violates on- page regulations, then it is more likely to be penalised by Google Panda PENGUIN MAINLY FOCUSES ON OFF-PAGE FACTORS, ESPECIALLY BACKLINKS If a site lacks quality backlinks, then it is more likely to be penalised by Google Penguin 7 August 2013 submitinme 18
  19. 19. There are about 200 factors based on which Google algorithm rates a site’s quality. These factors are briefed in the following site ranking-factors/64316/ 7 August 2013 submitinme 19
  20. 20. CRAWLER ELEMENTS??? There are certain elements in a web-page purely meant for crawlers(Googlebot/ Spider). Following are major and essential elements for crawler  Source code Crawler looks for page title, description, necessary html tags & other on-page factors  Sitemap Lists all URLs present in a site(XML sitemap) 7 August 2013 submitinme 20
  21. 21.  Robots.txt Lists files that need not be crawled A site can have more than one xml sitemap and only one robots.txt file submitted to root server 7 August 2013 submitinme 21
  22. 22.  Navigation Has to be proper with bread crumb listing 7 August 2013 submitinme 22
  23. 23. 7 August 2013 submitinme 23 SEO TECHNIQUES???
  24. 24. Best SEO practice is to follow white hat strategy… Provide quality content Avoid Keyword stuffing Provide proper redirects for not-found pages Make sure to gain quality backlinks Ensure submission of sitemaps and robots.txt file 7 August 2013 submitinme 24 BEST SEO PRACTICE???
  25. 25. 7 August 2013 submitinme 25 Quality backlink Quality content Website indexed in Google’s SERP
  26. 26. If you seek a best SEO service, you will definitely succeed.. For more details visit 7 August 2013 submitinme 26