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Social Media Time Management

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A look at strategies and tips for managing resource allocation and time when implementing social media programs for business.

Published in: Business, Technology
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Social Media Time Management

  1. 1. Fi#ng  It  All  In Time  Management  Strategies  for  Social  Media Amber  Naslund Director  of  Community,  Radian6 @ambercadabra
  2. 2. Where do I start? What tools should I use? How do I prioritize? What can I automate? How much time does this take? How  do  I  stay  sane?
  3. 3. Ge#ng  Organized
  4. 4. What    Are  You  In  This  For?
  5. 5. Personal  vs.  Professional
  6. 6. Listening  Tools
  7. 7. Engaging  &  ParPcipaPng
  8. 8. Measuring  &  Analyzing
  9. 9. Social  Media  Maturity   Monitoring  &  Research  -­‐  40% IniPaPng  -­‐  20% Responding  -­‐  20% Measuring  -­‐  20% CreaPng* Monitoring  &  Research  -­‐  50% CreaPng  -­‐  40% Measuring   10% Total  Time  Commitment Engaged* IniPaPng   Monitoring  &  Research  -­‐  50% -­‐  20% Responding  -­‐  20% Measuring  -­‐  20% Responsive Monitoring  &  Research  -­‐  60% Responding  -­‐  20% Measuring  -­‐  20% Passive Monitoring  &  Research  -­‐  80% Measuring  -­‐  20%
  10. 10. AllocaPng  Resources Integrated  Social  Media  -­‐  SMB Listening Engaging,  IniPaPng  &  CreaPng Measuring 1  team  member 1-­‐3  team  members 1  team  member 10-­‐15  hours  per  week 1-­‐3  hours  per  day 5-­‐10  hours  per  week
  11. 11. AllocaPng  Resources Exclusive  Social  Media  -­‐  SMB Integrated  Social  Media  -­‐  Larger  Biz Listening Engaging,  IniPaPng  and  CreaPng Measuring 1-­‐3  FTE 2-­‐4  FTE 1-­‐2  FTE*
  12. 12. Tricks,  Tips,  and  Shortcuts
  13. 13. Managing  DisrupPons
  14. 14. InformaPon  Overload
  15. 15. Leverage  Tools
  16. 16. Annotate  and  Share
  17. 17. When  Templates  are  Okay
  18. 18. Simple  Task  Management
  19. 19. CommunicaPon  &  ExpectaPons
  20. 20. RouPnes
  21. 21. Unplugging.
  22. 22. QuesPons? amber@radian6.com @ambercadabra

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