There’s something charming about small businesses. Whether it’s a Mom and Pop shop tucked away in a quiet neighbourhood, or a street vendor in a bustling metropolis, they recognize their regulars and often know their names. Social media can help your company get even closer to your customers, attract new ones, and grow your small business into a big business.
In light of quickly changing technology, businesses of all sizes have had to adapt their marketing strategies. You’ve seen the success larger companies have had by getting involved in social media – those same principles can be applied to smaller businesses too. No matter the size, location, or industry of your small business, here are some ideas for how you can use social to get a big break.