Get your supporters moving with social media – Walk for the Cure with the Scleroderma Foundation


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For smaller not for profits it can be challenging to attract attention and donations for their cause. Learn how the Scleroderma Foundation is using social media to create awareness and raise much needed research funds.

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Get your supporters moving with social media – Walk for the Cure with the Scleroderma Foundation

  1. 1. Case Study / Scleroderma FoundationGet your supporters moving with social media –Walk for Cure with the Scleroderma FoundationThe Challenge for Cure website, the Scleroderma Foundation team have been actively engaging with, andFor smaller not-for-profits it can be challenging monitoring the social web. “Using Salesforceto attract attention and donations to their cause. Marketing Cloud we’ve been able to findWith so many deserving organizations competing thousands of posts in places on the web wefor the public’s money and time, how do you set would never have thought to look previously,”yourself apart from larger charitable organizations? explains Craig Grella, Co-founder of OrgSpring. “In a short time, we’ve been able to leverage those relationships into a few feature stories,The Scleroderma Foundation, a national website reviews, and shares on social mediaorganization dedicated to supporting the channels like Facebook, Twitter and Google+.”thousands of people living with this chronicconnective tissue disease, aims to realize theirthree-fold mission of supporting, educating, The Resultsand researching treatment and potential cures.Understanding the importance of educating The empowerment their community felt fromthe greater community, they set out to make an sharing stories online surpassed the Sclerodermaimpact on the social web. Foundation’s expectations. Enabling the Facebook commenting feature has allowed the SclerodermaThe Approach Foundation to grow their Facebook following by over 650 fans, helping their message reach more than a quarter of a million people – all in less thanLooking for an innovative way to improve one month. The Walk for Cure site has 6,000 pageawareness surrounding scleroderma, the Southern views, with an average duration of more than 3California Chapter partnered with Org Spring to minutes – triple the web average for similar sites.develop an online video sharing campaign called Of those 6,000 page views, 35% of their visitorsWalk for Cure. The campaign aims to empower returned multiple times to view and share newscleroderma patients and their supporters through content. They’ve also seen their web rankingsthe collection of inspirational stories, and ultimately raise consistently – and have broken into the all-attract new contributors and supporters, while important first page of Google for several keywordpromoting their walk-a-thon charitable events. searches – a big success when you’re up against larger, well-known charitable organizations.Using a custom installation of popular bloggingsite Wordpress, the Walk for Cure site invites both And these social benefits have resulted inpatients and their supporters to upload videos real fundraising success. Donations to thethey’ve created that share their experiences of campaign are nearing $15,000, with oneliving with the disease. All comments on the videos generous donor pledging $100 for every videoare linked to Facebook, meaning that the videos uploaded to the site.and comments are shared on the commenter’sFacebook wall – allowing for additional exposure.Not limiting their social engagement to the Walkwww.radian6.com1 888 6RADIAN (1 888 672 3426) Copyright © 2012 Salesforce Radian6