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Can You Define the ROI of Social?

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Can you define the ROI of social?

Learn which metrics are important to industry leaders and how those metrics are being used to gauge the impact of the social web on their business. Discover how measurement is helping redefine accountability and metrics for traditional business goals, marketing strategies and media selections.

Published in: Business, Technology
  • Can you define the ROI of social?

    Learn which metrics are important to industry leaders and how those metrics are being used to gauge the impact of the social web on their business. Discover how measurement is helping redefine accountability and metrics for traditional business goals, marketing strategies and media selections.
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Can You Define the ROI of Social?

  1. 1. Can You Define the ROI of Social?<br />Radian6 Social 2011<br />8April @ 10:45-11:45am<br />Pacific D-E<br />
  2. 2. Panelists<br />Joe Thornley, Thornley Fallis<br />Marshall Sponder, WCG<br />Ken Burbary, Digitas<br />Katie Paine, KD Paine and Partners<br />
  3. 3. Topics<br /><ul><li>Defining ROI
  4. 4. Business objectives versus ROI
  5. 5. Establishing metrics</li>

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