Brian Solis' Webinar Presentation with Radian6

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Brian Solis joined the Radian6 folks to chat about his book Engage! and break down some of the core concepts of social media engagement in a business context. This is the presentation he created for that Webinar.

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  • Wow, insightful!!
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  • I love this slide. Saw something very similar, by Brian Solis and JESS3, maybe dated 2008? Title was the 'The Conversation: the Art of Listening, Learning and Sharing'. This a good update. I wish I knew where I could find that earlier Solis presentation though.....
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Brian Solis' Webinar Presentation with Radian6

  1. 1.
  2. 2. We are defining a new era of society and how we ultimately communicate with one another<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7. Social Media Engagement Affects Every Step of Discovery, Purchasing, and Buyer’s Experiences<br />
  8. 8. AND EASY!<br />
  9. 9. Social networks are for conversations, not customers<br />
  10. 10.
  11. 11.
  12. 12.
  13. 13. “Some of the most avid users of Facebook and MySpace are pimply adolescents and goth teenagers.”<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21. The Illusion of Control…<br />
  22. 22. We now possess the ability to steer and shape<br />perception and conversations <br />
  23. 23. ROI:Return on Ignorance vs. Return on Investment<br />
  24. 24.
  25. 25. We report to someone who doesn’t really care about transparency or authenticity<br />
  26. 26.
  27. 27. Who Owns Social Media?<br />
  28. 28.
  29. 29. It’s not what you say, it’s what they say that counts…<br />
  30. 30.
  31. 31.
  32. 32. Everything Starts with Listening and Research<br />
  33. 33. The Conversation is Bigger Than Any Social Network<br />
  34. 34.
  35. 35. Benchmarks<br /><ul><li>Volume
  36. 36. Frequency
  37. 37. Reach
  38. 38. Sentiment
  39. 39. Perception
  40. 40. Share of voice
  41. 41. Response candidacy & ownership</li></ul>Insights:<br /><ul><li>Trends
  42. 42. Ideation
  43. 43. Adaptation</li></li></ul><li>
  44. 44.
  45. 45. The Human Network<br />
  46. 46.
  47. 47. Social Media is About Sociology and Psychology More So Than Technology<br />
  48. 48.
  49. 49.
  50. 50.
  51. 51.
  52. 52. Pingdom<br />
  53. 53.
  54. 54.
  55. 55.
  56. 56. How Do You Rise Above the Noise<br />
  57. 57. Your friend just became a fan of Brand X on Facebook and suggested you become a fan too.<br />
  58. 58. No thank you…<br />
  59. 59. Participation<br />
  60. 60.
  61. 61.
  62. 62. We're measured by our actions and not words. <br />
  63. 63. How Do You DefineInfluence?<br />It’s the Ability to InspireAction and Measure It<br />
  64. 64. The Human Algorithm<br />Google is adapting PageRank for people…<br />
  65. 65. Micro Disruption Theory & The Social Effect<br />Attention Aperture<br />Update<br />Disruption<br />Point<br />Time<br />Opportunity for Resonance<br />
  66. 66.
  67. 67.
  68. 68. Multiple Personality Order<br />
  69. 69. People interact with the people representing the brand…<br />
  70. 70.
  71. 71.
  72. 72. Becoming the people we want to reach and inspire…<br />
  73. 73. Look familiar?<br />
  74. 74. YouTube is the second most popular online search engine…<br />
  75. 75. Increasing Your Digital Footprint<br />
  76. 76. Social Media Optimization improves the “findability” of Social Objects<br />
  77. 77. Keywords<br />Titles<br />Descriptions<br />Tags<br />Syndication<br />Links<br />
  78. 78. Find Comfort Outside Your Comfort Zone<br />
  79. 79. We Become Media<br />
  80. 80. Paid<br />Social Graph<br />Word of Mouth<br />Social Media Optimization<br />Sponsored<br />Syndication<br />Banners<br />SEO<br />Sponsored Posts<br />Paid Tweets &<br />Posts<br />Virtual Goods<br />Value<br />Ads<br />Apps<br />Likes<br />The Social Media Ecosystem<br />Widgets<br />Broadcast<br />Brand<br />Empathy<br />Relevance<br />Video<br />Retweets<br />Sharing<br />Trending<br />INFLUENCE<br />REFERRALS<br />Podcasts<br />Tweets<br />Images<br />Tabs<br />Shares<br />Story<br />Check-ins<br />Updates<br />Content Marketing<br />Wall Posts<br />Blogs<br />Tweets<br />Posts<br />Livestreams<br />Video<br />Search Engine Optimization<br />Owned<br />Earned<br />Viral<br />FoFs<br />Participatory<br />
  81. 81. We engage in a social ecosystem, but, where do we send them?<br />
  82. 82.
  83. 83.
  84. 84.
  85. 85.
  86. 86. AJBombers<br />Local burger shop in Milwauke, WI<br />Hosted a FourSquare event<br />Goal was to unlock swarm badge = 50 or more<br />30 minutes before official opening, event was packed<br />161 people attended<br />Sales were up 110%<br />Thanks Simon Salt<br />
  87. 87. Vistaprint<br />Created dedicated landing page for Twitter followers<br />Sets schedule and coordinates presences for when they’re opened and closed on Twitter<br />On Facebook, they offer a customized experience starting with a Static FMBL tab<br />YouTube is used as a creative video contest<br />Flickr is used to feature crowdsourced designs<br />Blog is dedicated to sharing advice, guidance, and information<br />There’s a strong and consistent voice and mission across the board<br />Thanks James Ball<br />
  88. 88. Skittles<br />
  89. 89. RedBull: Social Objects<br />
  90. 90.
  91. 91.
  92. 92. Identify ways to provide value…<br />
  93. 93. Transparent<br />Authentic<br />Be Yourself<br />Believable<br />
  94. 94. We earn the relationships, trust, and reputation we deserve.<br />
  95. 95. At some point, we have to stop asking questions and start answering them for ourselves…<br />
  96. 96. #ThisisYourTime<br />
  97. 97. http://bit.ly/engageme<br />

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