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Web advertising and its methods


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Web/ Online/ Internet marketing/ Advertising presentation with some of their methods.

Published in: Education
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Web advertising and its methods

  1. 1. Web Advertising and its methods Submitted to : Ms Nikita Sharma Mam Submitted by : Radhika Sharma 04313702012
  2. 2. Contents 1. Web Advertising 2. Benefits of web advertising 3. Concerns of web advertising 4. Methods of web advertising 1. Web banners 2. Pop-ups/ pop-unders 3. Trick banners 4. Search engine marketing 5. Social media marketing 6. Email advertising 7. Adware
  3. 3. Web Advertising Online Advertising / Internet Advertising. Uses the Internet to deliver promotional marketing messages to consumers.
  4. 4. Benefits of web advertising Cost Measurability Formatting Targeting Coverage Speed
  5. 5. Concerns of Web Advertising Banner blindness Fraud on the Advertiser Overcharging the advertisers for the advertisements.
  6. 6. Methods of Web Advertising Display advertising Web banner advertising
  7. 7.  Pop-ups/pop-unders
  8. 8. Trick banners
  9. 9. Search Engine Marketing (SEM) Sponsored search
  10. 10. Social media marketing
  11. 11. Email advertising
  12. 12. adware
  13. 13. Thank You.