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Investor Relations_Cook-Comm


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Investor Relations_Cook-Comm

  1. 1. Copyright © 2016 Cook Communications INVESTOR RELATIONS
  2. 2. Copyright © 2016 Cook Communications About Us Cook Communications is a full-service financial, corporate and consumer Public Relations agency. Founded in 2003, we have established a proven track record in delivering PR programmes and strategic communications support to some of the world’s leading companies across Central Europe. With offices in Prague, Warsaw, Budapest, Bucharest and Sofia, Cook Communications is the largest independent PR company in the region. Our sector experience includes aerospace, capital markets, construction, consumer, defence, energy, engineering, fashion, FMCG, financial, gaming, healthcare, IT, leisure & hospitality, M&A, mining, oil, private equity, real estate, retail and telecommunications. We are proud of our clients, which currently include adidas, BXR, Columbia, Exillon Energy, Hyster-Yale, Medicover Foundation, Procter & Gamble, Provident Financial, Saab Technologies, Selex ES, Thales UK, Turkish Aerospace Industries, Verbatim, Cinven, Permira, Mid Europa Partners and Goodman.
  3. 3. Copyright © 2016 Cook Communications Investor Relations Local insight, regional knowledge, international experience and our understanding of the media and social landscape in the countries where we operate enables us to position our clients, and their products and services, in ways that help support their business objectives. Financial PR Corporate PR Consumer PR What we do
  4. 4. Copyright © 2016 Cook Communications Why invest in IR Objectives of IR: • Raise your company profile • Establish long term relationships with the investment community • Communicate your company story effectively with honesty and transparency • Differentiate your company’s story from competing investment opportunities • Ensure consistent and accurate valuation • Manage market expectations • Increase understanding of future opportunities and growth potential • Encourage sell-side analyst coverage and endorsement • Broaden shareholder base Well-managed Investor Relations is a vital and effective tool in maximising shareholder value. Benefits of IR: • Minimises cost of capital by reducing equity risk premium and optimising debt ratings • Builds investor confidence as basis for future capital raising and support for M&A • Optimises value of stock • Avoids excessive volatility in share price • Increases long-term value for shareholders including management and employee shareholders • Retains existing investors, attracts new investors
  5. 5. Copyright © 2016 Cook Communications IR – the statistics Research by Rivel* found that among the three quarters of buy-side respondents who believe good IR impacts the share price, they estimate that ‘superb’ IR can boost a company’s share price by a median 10% while ‘poor’ IR has the opposite effect – with a median share price discount of 25%. • 74% of buy siders surveyed say good IR has a real effect on valuation. • How much does good IR help a company’s valuation? Median answer +10%. • How much of a discount does bad IR impose? Median answer -25%. Rivel sums up: • The difference between good IR and bad IR in this environment is 35% of a company’s valuation. • Being transparent when times are tough goes a long way and is genuinely appreciated by the investment community. • IR, more than any other activity, is the route by which investors learn about a company’s investment appeal, stay abreast of important developments and receive the insights necessary to support informed and favourable investment decisions. These are the very decisions which drive valuation. *Source: Rivel Research Group, August 2014, tracked annually
  6. 6. Copyright © 2016 Cook Communications Where we can help Written materials. Regulatory announcements, Ad hoc announcements and press releases, Internal IR documents, Investor presentations, Key messages, Q&As, Investor perception studies, Speaker notes, Annual and other reports: drafting, compliance, advisory, production, distribution, Media monitoring. IR website. Audit, Content advisory, Content production, Compliance, Maintenance, Investor factsheet. Disclosure policy. Develop a tailor-made policy for your company containing procedures for dissemination of price sensitive information: spokespeople, social media policy, press release procedures, media handling, responding to market rumours, procedures for handling leaks. Market expectations management. Develop policy for market guidance/forecasts that best suits the company; Collection and publication of market consensus; Buy-side and sell-side analyst engagement. Investor database. Fund managers, buy-side and sell-side analysts, Debt investors, Credit analysts, Ratings agencies, Financial media (domestic, regional, international, business wires). Exploit database to optimise engagement with relevant audiences. IR training. Ensure your senior management and staff are aware of the regulatory and compliance responsibilities of public companies; insider trading laws; Disclosure rules; Presentations, Q&As, Media engagement. Debt IR. Dedicated section of the website. Fast access to metrics and ratios relevant to debt investor and credit analysts. Compliance support. Reporting and disclosure duties of a public company under the Transparency and Disclosure Rules; Listing Rules, the Market Abuse Directive and other company financial documents.
  7. 7. Copyright © 2016 Cook Communications Radek Nemecek IR Director Has more than 12 years experience as an Investor Relations professional. He has led several IR departments across Europe. Most recently he headed both IR and PR teams at the FTSE 250 mining company New World Resources Plc, listed on the London, Prague and Warsaw stock exchanges. Before that Radek established and ran the IR department at Unipetrol, the listed Czech petrochemical group. He also worked for Belgian banking group KBC in an IR capacity. Radek has won several professional awards, including the Grand Prix for best overall investor relations in Europe (IR Magazine, 2013) and Best IR Manager in the Czech Republic by analyst vote (Czech TOP 100, 2012). He holds a Master degree in Finance and Banking from Charles University in Prague, and has studied Finance at Konstanz University, Germany and at Tuck School of Business, Dartmouth, USA. Joe Cook Managing Partner Established Cook Communications in Prague in 2003 and has since overseen its growth across Central Europe. He entered Public Relations in 1999 after many years as a journalist, including seven years covering Central Europe for The Economist during the 1990s. He has been a regular contributor to the Financial Times and was regional correspondent for Business Central Europe (a member of The Economist Group) until 1999. He was launch Editor-in-Chief of Ziarul Financiar, which quickly established itself as Romania’s leading daily business newspaper. Joe has more than 25 years experience in media and communications. Zuzanna Wronkowska Compliance Advisor Has a deep understanding of compliance in several markets from her more than eight years experience with listed companies. She has particular expertise in the UK, Polish and Czech equity regulatory environments and a thorough understanding of Irish and Luxembourg debt instrument reporting. Zuzanna was directly responsible for a range of complex compliance issues regarding stock exchange requirements, M&A, bond issuance, cross-border reincorporation, multi-listed rights issue, asset disposals, COMI shift reporting, State Aid coordination, capital restructuring and delisting. Before entering Compliance, Zuzanna worked at the Polish Ministry of Finance supporting EU integration, and in Brussels supporting European regional policy. She holds a Masters degree in International Relations from Poznan University of Economics and Business. Who we are
  8. 8. Copyright © 2016 Cook Communications Has over 15 years experience in journalism, marketing and public relations. He has been involved in high profile campaigns such as the Swiss Banks Holocaust Victims’ Assets Litigation which led to a $1.25 billion settlement. A former reporter with the Associated Press in the USA and Romania, Alex has a Masters degree in economics, journalism and political science from the University of Texas. Alexandru Alexe Romania Country Manager Was Press and Public Affairs Officer at the British Embassy in Sofia for six years before joining Cook Communications in 2007. Before taking up her position with the British Embassy in Sofia, Miroslava was a journalist with the Bulgarian News Agency (BTA) and 24 Hours, one of Bulgaria’s largest daily newspapers. Miroslava Kostadinova Bulgaria Country Manager A PR professional of 10 years, she spent two years supporting Samsung Electronics from the agency side and later joined the company's telecom department to help build Samsung’s success story in Hungary. Viktoria Hamori Hungary Country Manager Marizel has worked for the marketing department of The Economist Intelligence Unit, the Campari drinks group, UNIDO and the OSCE. Marizel holds an MBA from University of Kent and a Degree in politics & international relations from Warwick University. Marizel Aguierre Austria Consultant Annie Krasińska Poland Country Manager Has overseen the growth and development of our Warsaw office since joining Cook Communications in 2012. During her 20 year career in Poland Annie has been a British diplomat, entrepreneur and, prior to joining Cook Communications, both an analyst and transaction banker with regional investment bank WOOD & Co. Annie has worked with a wide variety of international and Polish clients, institutions, government departments, agencies and the media. Annie holds a Masters degree in Economics from Cambridge University. Who we are
  9. 9. Copyright © 2016 Cook Communications Why us We help you communicate effectively via the media, analyst and influencer audiences • The commitment that comes from a true partnership • Clients that reflect the quality of our offer • Strong networks in the audiences we seek to influence • Intelligent thinking rooted in sector experience • Integrated corporate communications, investor relations, marketing communications and public affairs • International excellence without compromise • Results-based execution and delivery Our objective is to provide the highest quality advice and execution – with integrity and discretion
  10. 10. Copyright © 2016 Cook Communications Financial PR clients
  11. 11. Copyright © 2016 Cook Communications Corporate PR clients
  12. 12. Copyright © 2016 Cook Communications Consumer PR clients
  13. 13. Copyright © 2016 Cook Communications Contact Us Joe Cook CZ & Group (420) 602 683 230 Radek Nemecek Investor Relations (420) 727 982 885 Annie Krasińska Poland (48) 602 748 558 Alexandru Alexe Romania (40) 729 851 969 Miroslava Kostadinova Bulgaria (359) 887 573 179 Viktoria Hamori Hungary (36) 302 540 929 Poland ul. Wiejska 20 lok 108 00-490 Warsaw Tel.: (48) 22 416 2061 Fax: (48) 22 412 5022 Czech Republic Badeniho 1 160 00 Prague 6 Tel.: (420) 233 320981 Fax: (420) 233 342827 Romania Strada Louis Blanc 18 Sector 1, Bucharest Tel.: (40) 31 805 3258 Fax: (40) 31 805 3260 Bulgaria 85 Alexander Malinov Blvd. Mladost 4, Sofia 1715 Tel.: (359) 980 7185 Fax.: (359) 980 7254 Hungary Zoltán utca 18. III/2 Budapest 1054 Tel.: (36) 1 788 9057 Fax.: (36) 1 788 9057
  14. 14. Copyright © 2016 Cook Communications © 2016 Cook Communications. All Rights Reserved.