Bedsheets presentation

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Bedsheets presentation

  1. 1. LIFESTYLEBED SHEETS
  2. 2. “Within media images and messages aboutproducts, lifestyles and identities – manyideological messages are encoded”.O’Shaugnessy and Stadler’s book Media andSociety
  3. 3. “An advertisement can be effective through howit communicates the product and its message toan audience through signs. Signs work accordingto the signification process.”Schirato and Yell’s bookCommunication and Cultural Literacy.
  4. 4. When an image, sound, or text carries a certainmeaning, a sign is produced that carries a message forrecievers to decode. By decoding themessage, audiences can interpret the meaning of thesign, that comes from “The arbitrary relationshipbetween the signifier and the signified” according toSaussure.
  5. 5. Gillespie and Toynbee state …“Denotation is the immediate, obvious meaning.Connotation carried a second-level semioticmeaning”
  6. 6. LIFESTYLE – THE BRAND
  7. 7. Successful Advertising
  8. 8. Julie Rafter
  9. 9. LIFESTYLEBED SHEETS

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