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Static
Images
Static images
Images that ______ _______
Can be anything from posters
To DVD covers,
and from book covers
to paintings
Static images

are trying to _________ something
How do they
communicate?

Like any other texts a static image communicates
through language (v______ techniques) but they
...
The verbal and visual features
must be integrated (they must
relate to each other very closely!)
Verbal features
 Verbal = language
 Verbal features is the overall
 category for the various ways
 language is used to...
Some examples
 ________ “Laura’s lovely legs”
 ________ “In my mind”
 _________ “Ring now!”
 ____ “I couldn't quite re...
Visual Features

 Take away the words and you have an

_____
 Visual features are the parts of an image, so it is
very s...
Colour
 Colour is extremely

_______
in static images. It is perhaps
the first thing we _____.
 Colours are associated w...
Texture

 Texture adds ______ and _____ to your picture
 It makes it interesting
______

The bigger an object is the
more ______ it seems to have
Equally, the ______ something is, the less importance it ...
______

______ have different ________ and lead the eye to
different places
Contrast

 Very ___________for an effective image
 Light versus dark
 It makes some things _____ _____
 And others nea...
______ choice
 Choose a font that reflects the image you want

to portray
 Choose a font that reflects the image
you wan...
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Static Images Cloze

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Static Images Cloze

  1. 1. Static Images
  2. 2. Static images Images that ______ _______ Can be anything from posters To DVD covers, and from book covers to paintings
  3. 3. Static images are trying to _________ something
  4. 4. How do they communicate? Like any other texts a static image communicates through language (v______ techniques) but they also communicate through v______ techniques.
  5. 5. The verbal and visual features must be integrated (they must relate to each other very closely!)
  6. 6. Verbal features  Verbal = language  Verbal features is the overall  category for the various ways  language is used to  our attention ______
  7. 7. Some examples  ________ “Laura’s lovely legs”  ________ “In my mind”  _________ “Ring now!”  ____ “I couldn't quite remember how to throw a boomerang, but eventually it came back to me.”  _________ “It took forever to get here”
  8. 8. Visual Features  Take away the words and you have an _____  Visual features are the parts of an image, so it is very similar to drawing or painting in art.
  9. 9. Colour  Colour is extremely _______ in static images. It is perhaps the first thing we _____.  Colours are associated with __________  Colours are chosen very _______ by advertisers, depending on the ______ they want on their audience.
  10. 10. Texture  Texture adds ______ and _____ to your picture  It makes it interesting
  11. 11. ______ The bigger an object is the more ______ it seems to have Equally, the ______ something is, the less importance it seems to have
  12. 12. ______ ______ have different ________ and lead the eye to different places
  13. 13. Contrast  Very ___________for an effective image  Light versus dark  It makes some things _____ _____  And others nearly disappear
  14. 14. ______ choice  Choose a font that reflects the image you want to portray  Choose a font that reflects the image you want to portray  Choose a font that reflects the image you want to portray  Choose a font that reflects the image you want to portray

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