3sixty email design by tammi st. angelo

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3sixty email design by tammi st. angelo

  1. 1. 3sixty Live – Email DesignFebruary 14, 2012
  2. 2. Goals for Today:• Basic Rules for Email Design• Specific Features of ExactTarget Software• Tips/Tricks for Email Marketers
  3. 3. Importance of a Preheader
  4. 4. Hierarchy of CTAs• Button• Text links• Graphic Size
  5. 5. A Good Subject Line…• Approx. 35 characters maximum• Testing A/B – GEOs• Unique each send
  6. 6. Test Rendering in Diff. Environments• Mac/PC, & Mail Clients• Problem spots: breaks, <ul> <li>, HTML icons, padding, background images
  7. 7. Styling Email for Images Off• Adding Alt tags• Formatting text• Background
  8. 8. Importance of Alias Tags
  9. 9. What’s Reply Mail Management?
  10. 10. Using Send ClassificationsSender Profile
  11. 11. Using Send ClassificationsDelivery Profile
  12. 12. Using Send ClassificationsSend Class
  13. 13. Pre Populated Twitter Icon• http://twitter.com/home?status=TwitterStatus• http://www.hypergurl.com/urlencode.html
  14. 14. Q&Atstangelo@exacttarget.com@tammistangelo

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