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Business Research Report: Jackson
Laboratory
QNT 561
Professor Kenneth Le Cour
Maritza Herrera, Rachel Krebs, Dorcus Thomp...
Background Information: Jackson
Laboratory
Independent, nonprofit organization that focuses on
mammalian genetics researc...
Hypotheses and Research Questions
 H0: Humans would rather see mice used as test subjects
for medical research over peopl...
Survey Sample
1. Please indicate age by marking
the appropriate circle.
2. Have you ever been exposed
to any videos or oth...
Questions 1 and 2
Question 1 Question 2
Questions 3 and 4
Question 3 Question 4
Questions 5 and 6
Question 5 Question 6
90% Confidence Interval Test: Question 5
 Sample size n=35
 Sample proportion p (yes) = 21/35
=0.6 = 60%
 Sample propor...
Questions 7
Question 8
Research Challenges
 Challenges were centered on administering a survey,
collecting data, and interpreting the data.
 St...
Implications and Recommendations
 Conduct further research to answer the following
questions:
 Why did 51% of participan...
Summary
 The team will fail to reject the null hypothesis (H0) that
humans would rather see mice used as test subjects fo...
References
 Cooper, D. R., & Schindler, P.S. (2011). Business Research Methods
(11th ed.). New York, NY: McGraw-Hill/Irwi...
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Week 6 - Business Research Report

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Week 6 - Business Research Report

  1. 1. Business Research Report: Jackson Laboratory QNT 561 Professor Kenneth Le Cour Maritza Herrera, Rachel Krebs, Dorcus Thompson, Alvina Tunney, and Mai Yang
  2. 2. Background Information: Jackson Laboratory Independent, nonprofit organization that focuses on mammalian genetics research to improve human health (The Jackson Laboratory, 2014).   Employees conduct genetic research, provide scientific services and genetic resources to laboratories around the world, and educate students on the topic of genetic research. Provide scientific resources, techniques, software, and data to scientists around the world making them a leader in genomic solutions in the biomedical community. Website: http://www.jax.org/
  3. 3. Hypotheses and Research Questions  H0: Humans would rather see mice used as test subjects for medical research over people.  Ha: Humans would NOT rather see mice used as test subjects for medical research over people.  1. Would you rather see humans being used for medical testing over mice?  2. Would you consider participating in a research study?  3. Amount of approval for animal testing?  4. Would you support a brand of products if it did away with animal testing?
  4. 4. Survey Sample 1. Please indicate age by marking the appropriate circle. 2. Have you ever been exposed to any videos or other media which portrays animal testing? 3. Are you aware of any brand products that use animals for testing? 4. How do you feel about mice being used for medical research? 5. Would you rather see humans used for research instead of mice? 6. Would you consider participating in a research study if it helped humans with different medical issues? 7. What is your stand in regard to animal testing? 1-5 scale 8. Would you support a brand of products if thy did away with animal testing? Why or why not?
  5. 5. Questions 1 and 2 Question 1 Question 2
  6. 6. Questions 3 and 4 Question 3 Question 4
  7. 7. Questions 5 and 6 Question 5 Question 6
  8. 8. 90% Confidence Interval Test: Question 5  Sample size n=35  Sample proportion p (yes) = 21/35 =0.6 = 60%  Sample proportion q (no) = 14/35 = 0.4 = 40%  Sample size check p (yes) = 60%, q (no) = 40%, both great than 15  To establish 90% confidence interval value lies within interval Zalpha/2 = Z0.05/2 = 1.645  p (yes) +/- 1.645 * sqrt {[p(yes) +q(no)/n]}  0.6 + 0.278 = .878 = 87.8%  0.6 - 0.278 = .322 = 32.2% Conclusion: We are 90 percent confident that (0.322, 0.878) or (32.2, 87.8) percent of people would rather see mice used for testing then humans.
  9. 9. Questions 7
  10. 10. Question 8
  11. 11. Research Challenges  Challenges were centered on administering a survey, collecting data, and interpreting the data.  Steps to help minimize challenges: 1. Ensure survey questions articulate a clear purpose for instigating the questionnaire. 2. Demonstrate a clean and uncluttered survey layout to maximize responses. 3. Understanding that there are many opportunities for things to go wrong when conducting survey research.
  12. 12. Implications and Recommendations  Conduct further research to answer the following questions:  Why did 51% of participants answer neutral on the subject of animal testing (question 7)  Lack of understanding of the subject?  Have they never been exposed to media that portrays animal testing?  Would neutral be the most chosen answer for other questions if it was an option?  Why did 60% of the participants rather see mice used as test subjects while 60 percent of the participants are willing to participate in a research study? (questions 5/6)
  13. 13. Summary  The team will fail to reject the null hypothesis (H0) that humans would rather see mice used as test subjects for medical research because there is insufficient evidence to indicate otherwise.  Survey still had some contradictory results  Warrants further testing  Jackson Laboratory can continue to use mice as test subjects without causing any moral dilemma.
  14. 14. References  Cooper, D. R., & Schindler, P.S. (2011). Business Research Methods (11th ed.). New York, NY: McGraw-Hill/Irwin  Handley, C. (n.d.). Validity and Reliability in Research. NATCO The Organization for Transplant Professionals. Retrieved July 20, 2014 from http://www.natco1.org/research/files/Validity- ReliabilityResearchArticle_000.pdf  Nolinske, T. (2010, January 22). Minimizing Errors in Survey Research. Enzine Articles. Retrieved July 20, 2014 from http://ezinearticles.com/?Minimizing-Errors-in-Survey- Research&id=3624628  Wyse, S. (2012). The four main reasons to conduct surveys. Retrieved from http://www.snapsurveys.com/blog/4-main-reasons- conduct-surveys/.

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