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Social Media and Architecture Journal Archives

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Presentation for Archivists Round Table of Metropolitan New York

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Social Media and Architecture Journal Archives

  1. 1. Social Media and Architecture Journal Archives Rachel Isaac-Menard and Noreen Whysel Architecture_MPS
  2. 2. Who Are Architecture_MPS? • a research organization led by academics, architects and information professionals • a scholarly online open-access journal of the same name published through University College London Press (ISSN 2050-9006) http://architecturemps.com/
  3. 3. Participating Institutions • University College London Press • Adelphi University, NY, US • University of Liverpool, UK • Universidad de Sevilla, Spain • Liverpool John Moores University, UK • Woodbury University, CA, US • Ravensbourne University College, UK • University of Cyprus • and others
  4. 4. Architecture and Digital Space • Much of the conversation and debate around architecture, and interrelated discourses of media, politics and social science occurs in digital space. • Often this occurs through the feeds and forums of social media.
  5. 5. Digital Assets
  6. 6. What’s in our Digital Archive? • Journal Articles • Conference Proceedings • Conference Papers • Resource Repository – Webliography – Resource Guides – Current Listings • Images • Website
  7. 7. http://www.architecture.com
  8. 8. Archived Assets Journal Articles Conference Papers
  9. 9. Archived Assets cont’d Current Listings Webliography and Resource Guides
  10. 10. Archived Assets cont’d Images
  11. 11. Resource Repository In line with our commitment to scholarly communication services, the Resource Repository aims to facilitate and promote collaborative research between academics and information professionals. •Current Listings •Resource Guides •Webliography
  12. 12. Social Media Campaigns
  13. 13. Social Media Policy • Relevant Content • Effective Summarization • POV Balance • Linking it Back to AMPS Our social media campaigns are carried out by our interns and managed by a Social Media Manager.
  14. 14. Social Media Training Document • Becoming acquainted with the content as a discipline – AMPS content • Monthly article • Current and back issue archive • Resource repository – Suggested news sources – Open access publications • Social media accounts and login credentials • Guidelines on tone • Examples of posts • Methods for expanding readership
  15. 15. General Guidelines • Vary sources: One post per week from the same source – e.g. New York Times, Washington Post, LA Times – Use English language papers from various countries (ie. India, Canada, Australia, etc.) • One post/tweet per week on something from the resource repository • One post/tweet per month on a back issue article • When a new article is published at the beginning of the month: – Reference our article for the first week – Following that - One post/tweet per week related to issues around our current article – Try to find things related to the article’s theme(s) and link to those while still continuing to reference us in subsequent weeks
  16. 16. Hashtags • #AmpsHCF • #MediatedCity • #media • #politics • #society • #film • Collate posts by topic • Tag content and events • Anyone can use them • Used on many social media platforms: Twitter, Facebook, Instagram, etc.
  17. 17. Twitter @architecturemps https://www.twitter.com/architecturemps
  18. 18. Twitter Lists
  19. 19. Facebook https://www.facebook.com/architecture.mps.9
  20. 20. Facebook Events
  21. 21. Facebook Milestones
  22. 22. Facebook Milestones
  23. 23. Pinterest https://www.pinterest.com/architecturemps
  24. 24. Amps Pinterest Boards
  25. 25. Journal Issues on Pinterest (1)
  26. 26. Journal Issues on Pinterest (2)
  27. 27. Amps Conferences on Pinterest (1)
  28. 28. Amps Conferences on Pinterest (2)
  29. 29. Amps Conferences on Pinterest (3)
  30. 30. Posting and Tracking
  31. 31. Hootsuite
  32. 32. Hootsuite – Creating an Entry
  33. 33. Hootsuite – Scheduling a Post
  34. 34. Hootsuite –Calendar
  35. 35. Bit.ly Link Shortener
  36. 36. Short Links
  37. 37. Tweepi
  38. 38. Social Media Analytics
  39. 39. Twitter Analytics @ArchitectureMPS As of 9/30/2015 Tweets: 1596 Following: 1006 Followers: 481 September 2015 • 30 days Tweets: 32 Link Clicks: 33 Retweets: 18 Favorites: 19 Replies: 5 Engagement Rate: 1.2% Tweet impressions: 14.7K Profile visits: 476 Mentions: 8 New followers: 15 Total Followers: 481
  40. 40. Twitter Analytics - Overview
  41. 41. Twitter Analytics - Tweet Activity
  42. 42. Twitter Analytics - Download
  43. 43. Twitter Analytics
  44. 44. Architecture.MPS.9 As of 10/01/2015 Page Likes: 3325 Facebook Analytics September 2015 • 30 days Page Likes: 3325 New Likes: 19 Unlikes: 20 Shares: 22
  45. 45. Facebook Analytics - Overview
  46. 46. Facebook Analytics - Page Likes
  47. 47. Facebook Analytics - Posts
  48. 48. Facebook Analytics - People
  49. 49. Facebook Analytics - Download
  50. 50. Facebook Analytics
  51. 51. Pinterest Analytics As of October 13, 2015 28 Boards 434 Pins 0 Likes 140 Followers 134 Following We just turned on the Pinterest Analytics feature in October 2015, so have less data than for our other social media accounts.
  52. 52. Pinterest Analytics - Overview
  53. 53. Pinterest Analytics - Profile
  54. 54. Pinterest Analytics - Audience
  55. 55. Pinterest Analytics - Audience
  56. 56. Pinterest Analytics - Devices
  57. 57. Pinterest Analytics - Download
  58. 58. Special Projects
  59. 59. Special Projects • #MediatedCity • #AmpsHCF • Architecture as Political Image • Google Open Gallery
  60. 60. #MediatedCity • Conferences: – April 1-3, 2016 Bristol, UK – October 2014 Los Angeles • Publications – Book Series: Digital-Cultural Ecology and the Mid-Sized City – Journal Issues • Vol.5, no 2: Hazing Iran: Satellite Imagery, Human Rights, and City as Camp • Vol.5, no 4: Framing the Real • Vol.6, no 1: Porocity: Networking Cities for Climate Change
  61. 61. #AmpsHCF • Conferences – Dec 14-15, 2015 Seville – Apr 8-9, 2015 Liverpool – 2016 Nicosia, Cyprus Melbourne, and Bristol • Design projects • Book series • Special journal issues • Publications • Film/media/art events
  62. 62. Architecture as Political Image Supported by a Carnegie-Whitney Grant in 2014 from the American Library Association, Architecture_MPS has created an extensive webliography and a research guide related to the use of architecture in political campaign imagery in the US.
  63. 63. Google Open Gallery
  64. 64. Google Open Gallery
  65. 65. Future Directions Opportunities and Challenges
  66. 66. Three Main Drives 1. to promote the articles and resources of AMPS 1. to promote the events and conferences hosted by AMPS 1. to add to the wider conversation on architecture and media, politics and society
  67. 67. General Challenges • The Internet is a Rabbit Hole! • Striking a balance between the different types of posts • Initiating a conversation; engaging and growing followers • Tie-in from Amps content to current events isn’t always obvious • Character limits, need to be economical • Tracking specific links, not just specific tweets
  68. 68. Suggestions • Use scheduling software, like Hootsuite • Big-picture approach: use materials that will relate to AMPS content in a broader way • Paired content: external link and relevant AMPS content • Five external posts for each internal one
  69. 69. Challenges for Interns • Knowing the themes and content of AMPS materials • Learning to use the social media platforms and tools • Measuring the effectiveness of each post • Getting into the head of the audience
  70. 70. Suggestions for Interns • Provide a clear training document • Keep communication lines open; offer to review suggested content • Use Google Docs, email or another shared forum for discussing prospective content • Praise interns for their efforts, discoveries, etc.
  71. 71. Opportunities • Engaging followers • Utilizing available resources, analytics • New platforms for engagement
  72. 72. Rewards to Our Team • Broader and growing understanding of the topics at the heart of AMPS • Learning how social media works as a tool of promotion for an organization has been valuable • Adopting the tone and eye for content fitting the mandate of AMPS has been a good learning experience • Finding something that compliments our materials nicely is a good feeling
  73. 73. Rewards to Your Archive • Broader and growing community dedicated to the topics at the heart of your archive • Broader discovery of your digital content, your events and your works • Fulfilling your mandate to preserve, promote and engage the greater public with your materials • An interested, engaged community brings good feelings to all of your archives patrons, staff and the larger world
  74. 74. Thank You! Noreen Whysel Social Media Manager Architecture_MPS nwhysel@gmail.com @nwhysel Rachel Isaac-Menard Head of Research Support Architecture_MPS ris@architecturemps.com Twitter: http://www.twitter.com/architecturemps Facebook: http://www.facebook.com/architecture.mps.9 Pinterest: http://www.pinterest.com/architecturemps

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