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Social Media Marketing on a Shoestring Budget

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My presentation on my experience with social media marketing on a shoestring budget with my company Bite Sized Media.

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Social Media Marketing on a Shoestring Budget

  1. 1. Social Media Marketing on a Shoestring Budget September 13, 2017
  2. 2. AGENDA • Background • Some Quick Content Marketing Stats • SMM on a Shoestring Budget • LinkedIn • Instagram • Canva • Homework!
  3. 3. Who Am I? • Owner of Bite Sized Media • Ecommerce marketer • Local search & SEO geek • Instagram-obsessed marketer • Tennis player / fitness lover • Ex-marathoner • Corgi owner 
  4. 4. SOME CLIENTS I’VE WORKED WITH
  5. 5. WHY ARE WE TALKING ABOUT SOCIAL MEDIA?
  6. 6. YOUR CUSTOMERS ARE ON SOCIAL MEDIA
  7. 7. 79% of Facebook users are American and it continues to be the most widely used social media platform (Wordstream, 2017)
  8. 8. 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day. (Wordstream, 2017)
  9. 9. 17 Minutes is how much the average LinkedIn user spends on the site per month. (Wordstream, 2017)
  10. 10. 80% of time spent on social media platforms happens on mobile. (Wordstream, 2017)
  11. 11. YOUR CUSTOMERS ARE ON SOCIAL MEDIA Source: Wordstream
  12. 12. SOME QUICK STATS
  13. 13. Content Has Many Business Benefits 82% of consumers feel more positive about a company after reading custom content. (Demand Metric, 2014)
  14. 14. 70% of consumers say content marketing makes them feel closer to the sponsoring company. (Roper Public Affairs, 2012)
  15. 15. 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. (Custom Content Council, 2011)
  16. 16. Per dollar spent, content marketing generates more than 3 times the number of leads than paid search does. (Kapost/Eloqua, 2012) Content marketing costs between 31 and 41% less than paid search, depending on the organization’s size. (Kapost/Eloqua, 2012) Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs. 0.5%). (Aberdeen Group, 2014) Content marketing is leading the pack both in lead generation and turning leads into customers.
  17. 17. LINKEDIN
  18. 18. LINKEDIN
  19. 19. LINKEDIN Title Description
  20. 20. LINKEDIN Networking!
  21. 21. LINKEDIN Networking!
  22. 22. INSTAGRAM
  23. 23. INSTAGRAM APPS I USE BoomerangLaterLayout
  24. 24. INSTAGRAM STORIES
  25. 25. HASHTAGS
  26. 26. CANVA
  27. 27. SOCIAL MEDIA TOOLS I USE
  28. 28. WHY I LOVE CANVA 1.) It’s Free 2.) See below
  29. 29. WHY I LOVE CANVA Testimonials Social PostsTemplates & Backgrounds
  30. 30. WHY I LOVE CANVA
  31. 31. SEARCH
  32. 32. HOMEWORK FOR YOU
  33. 33. HOMEWORK 1. Update Your LinkedIn Profile 1. Completely fill out your profile (job history, schools, certifications, skills) 2. Add a keyword rich, enticing profile headline (Ex: See slide 13) 3. Seek out recommendations 2. Research Instagram 1. Is it a good fit for you? If so, create a business profile 2. Start researching customers and influencers 3. Start Creating Content 1. Create an account with Canva 2. Start creating content & schedule it out in your calendar Take out your pens! (or phones :)
  34. 34. WHERE TO FIND ME rachelmhowe.com bite-sizedmedia.com rachel@bite-sizedmedia.com Let’s Stay In Touch!

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