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Content Marketing with
@R8chel_Marie
Rachel Howe
WHAT WE’LL COVER
• Edit Flow
• Grammerly
• Yet Another Related Posts Plugin
• Yoast SEO
• Buzzsumo
• Click to Tweet
• Sumo...
Creating Content
@R8chel_Marie
CONTENT CREATION IS MANDATORY
As a business today,
you need to create
content consistently
to keep your brand
top of mind ...
MAKE CONTENT ENGAGING & ACTIONABLE
Don’t create
content for the sake
of creating content.
Do your research
and make sure y...
CREATE CONTENT FOR EACH STAGE OF THE
BUYING CYCLE
Make sure to create
content for each
stage of the buying
cycle (not just...
PLACE OPT IN FORMS ON YOUR WEBSITE
Plugins like SumoMe and
Hellobar allow you to add
a variety of opt-ins on
your site
SCHEDULE & COLLABORATE ON BLOG POSTS
Create content
ahead of time and
schedule to post
with plugins like
Edit Flow and
Oas...
SCHEDULE & COLLABORATE ON BLOG POSTS
GRAMMARLY
Grammarly allows you
to upload a file and
check for grammar
errors quickly.
YET ANOTHER RELATED POSTS PLUGIN (YARPP)
Showcase similar blog
posts under each piece
of content with YARPP
YOAST SEO
Plugins like Yoast SEO
is a great all-in-one tool
to help you with writing
meta data & content,
XML sitemaps, et...
SEO ULTIMATE
SEO Ultimate is similar
to the Yoast SEO
plugin. It allows control
over meta data, rich
snippets, open graph,...
SEO ULTIMATE
Open Graph Integrator
Content Marketing Tools
@R8chel_Marie
BUZZSUMO
Research what your
market is talking
about, identify what
content works best, &
find top influencers to
share you...
BUZZSUMO
Filter by
Date
Filter by
Content Type
SUMOME
Use social sharing
plugins like SumoMe
SUMOME
CLICK TO TWEET
Embed “click to
tweet” into links on
your content for easy
shareabilityBy TodayMade
CLICK TO TWEET
THANK YOU!
Download the presentation on Slideshare:
www.slideshare.net/BiteSizedMedia
Twitter: @R8chel_Marie
Email: rachel...
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Content Marketing with Wordpress

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My presentation at Milwaukee Web Professionals Meetup with tips and tools on content marketing with WordPress.

Published in: Marketing
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Content Marketing with Wordpress

  1. 1. Content Marketing with @R8chel_Marie Rachel Howe
  2. 2. WHAT WE’LL COVER • Edit Flow • Grammerly • Yet Another Related Posts Plugin • Yoast SEO • Buzzsumo • Click to Tweet • SumoMe Content Creation & Promotion
  3. 3. Creating Content @R8chel_Marie
  4. 4. CONTENT CREATION IS MANDATORY As a business today, you need to create content consistently to keep your brand top of mind and establish yourself as an authority in your industry.
  5. 5. MAKE CONTENT ENGAGING & ACTIONABLE Don’t create content for the sake of creating content. Do your research and make sure you have a strategy in place.
  6. 6. CREATE CONTENT FOR EACH STAGE OF THE BUYING CYCLE Make sure to create content for each stage of the buying cycle (not just buy!) and use a variety of ways to promote.
  7. 7. PLACE OPT IN FORMS ON YOUR WEBSITE Plugins like SumoMe and Hellobar allow you to add a variety of opt-ins on your site
  8. 8. SCHEDULE & COLLABORATE ON BLOG POSTS Create content ahead of time and schedule to post with plugins like Edit Flow and Oasis Workflow.
  9. 9. SCHEDULE & COLLABORATE ON BLOG POSTS
  10. 10. GRAMMARLY Grammarly allows you to upload a file and check for grammar errors quickly.
  11. 11. YET ANOTHER RELATED POSTS PLUGIN (YARPP) Showcase similar blog posts under each piece of content with YARPP
  12. 12. YOAST SEO Plugins like Yoast SEO is a great all-in-one tool to help you with writing meta data & content, XML sitemaps, etc.
  13. 13. SEO ULTIMATE SEO Ultimate is similar to the Yoast SEO plugin. It allows control over meta data, rich snippets, open graph, 404 monitoring, etc. By SEO Design Solutions
  14. 14. SEO ULTIMATE Open Graph Integrator
  15. 15. Content Marketing Tools @R8chel_Marie
  16. 16. BUZZSUMO Research what your market is talking about, identify what content works best, & find top influencers to share your content.
  17. 17. BUZZSUMO Filter by Date Filter by Content Type
  18. 18. SUMOME Use social sharing plugins like SumoMe
  19. 19. SUMOME
  20. 20. CLICK TO TWEET Embed “click to tweet” into links on your content for easy shareabilityBy TodayMade
  21. 21. CLICK TO TWEET
  22. 22. THANK YOU! Download the presentation on Slideshare: www.slideshare.net/BiteSizedMedia Twitter: @R8chel_Marie Email: rachel@bite-sizedmedia.com Connect With Me

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