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A Startup's Roadmap to SEO Success


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My presentation on SEO for Startups at Startup Milwaukee 2018. Get tips on SEO best practices, why it matters, YouTube SEO and more.

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A Startup's Roadmap to SEO Success

  1. 1. SEO 101: A Startup’s Roadmap to SEO Success Startup Milwaukee 2018
  2. 2. Today, we’ll talk about… AGENDA • A brief introduction of me and Bite Sized Media • What SEO is and ways it can help startups • Resources • An opportunity to work together • Q&A
  3. 3. Who Am I? • Owner of Bite Sized Media • 8 years of SEO experience • Local SEO & ecommerce marketing specialist • Fitness lover • Ex-marathoner • Corgi owner  Rachel Howe Owner
  4. 4. Owner
  5. 5. WHAT DOES BITE SIZED MEDIA DO? We help clients get found on Google Maps and manage their online reputation.
  6. 6. What is SEO? @bitesized_media #StartupMKE
  7. 7. WHAT IS SEO? SEO, also known as search engine optimization, is the practice of making your website (or app, or video) search engine friendly and driving relevant traffic to it.
  8. 8. WHAT IS SEO? SEO Traffic Downloads $$$
  9. 9. Why Does SEO Matter? @bitesized_media #StartupMKE
  10. 10. WHY DOES SEO MATTER? Without making your website, or your YouTube video, etc. search engine friendly, you are setting yourself up for some hugely missed opportunities.
  11. 11. WHY DOES SEO MATTER? …And who wants to miss out on “free” ways to market your business and drive eyeballs and revenue to it?
  12. 12. SEO FOR STARTUPS • Getting your business name, address and phone number listed online • Getting your app to the top of the Google Play and Apple app store in its category • Getting your YouTube channel/videos found • Getting links to your website from press mentions
  13. 13. Your Website @bitesized_media #StartupMKE
  14. 14. Website • Optimized site structure & navigation • Keyword-rich meta tags & copy • High quality links from other sites • Getting to the top of Google / Google Maps for your target keywords ON-PAGE & OFF-PAGE OPTIMIZATION
  15. 15. Your WebsiteAuthoritative LinkLocal Media
  16. 16. Ways to review how many links you have / how to get more • Use Google – “link:” search operator • Invest in some SEO software like SEMrush (or hire someone) • Be proactive about getting links to your website by straight-up asking (make sure its relevant / you’re providing value)
  17. 17. How do you get in the “map pack”? • Creating, verifying and filling out your GMB listing ( • Selecting descriptive/accurate categories • Filling out a business description • Including pictures and videos • Getting Google reviews!! #1 ranking factor is proximity to searcher – HINT: you can’t control this. So, what can you control?
  18. 18. YouTube @bitesized_media #StartupMKE
  20. 20. YouTube • Keyword-rich video title • Robust, keyword-rich video descriptions • Driving engagement with likes and comments CHANNEL & VIDEO OPTIMIZATION
  21. 21. Apps @bitesized_media #StartupMKE
  22. 22. Yes, that’s BILLIONS
  23. 23. App Store • Keyword-rich app name • Robust, keyword-rich app description • Localization • Reviews OPTIMIZATION
  24. 24. Resources @bitesized_media #StartupMKE
  25. 25. RESOURCES • • • developer/answer/4448378?hl=en • Sites
  26. 26. RESOURCES • Local SEO - Darren Shaw – Owner, Whitespark • Local SEO - David Mihm – Owner, Tidings • Local SEO - Joy Hawkins – Owner, Sterling Sky, Inc • YouTube SEO - Brian Dean – Owner, Backlinko • SEO - Rand Fishkin – Owner, Sparktoro SEO Thought Leaders
  27. 27. An Opportunity to Work Together @bitesized_media #StartupMKE
  28. 28. SEO PACKAGES Visit for more information on our local marketing packages NEED HELP?
  29. 29. WHERE TO FIND ME @rachelmhowe
  30. 30. Q&A @bitesized_media #StartupMKE