[Infographic] 3 Ways Starbucks is Crushing It in Local Search (and you can too)
What does it take to rank locally for your business in
Google search? Starbucks is a great example of a company
that's crushing it at local search marketing. See our top 3
observations & tips below!
Every Starbucks location has a landing
page. If you're a business with multiple
locations, its important to have locally
optimized landing pages that include
the city, street and state in the meta
tags and copy.
You can't do a Google search for a local
Starbucks nowadays without a Google
My Business listing showing up. If you're
not on already, you need to get on
Google My Business now! It's free and
Make sure to verify & optimize each
Google My Business listing.
LOCAL LANDING PAGES
GOOGLE MY BUSINESS
CRUSHING IT IN
If you search for a local Starbucks,
you're sure to find a paid Google ad with
a location ad extension. They make it
easy for searchers to get the location
information they're looking for when
they need it.
Create local landing pages and get listed online. Starbucks
isn't a local search marketing powerhouse for no reason, they
put in the work. Get your locations listed as landing pages on
your website and create and optimize Google My Business
pages. Tie your paid ads to your locations, and you'll start to
see success from your local search marketing efforts.
In order to show your locations in ads, make sure to
implement location ad extensions in your ad settings.
Make sure to also include the street, city and
state in the URL of each local landing page.