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Brighton Paid Social- Tiktok- Fellows.pdf

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Brighton Paid Social- Tiktok- Fellows.pdf

  1. 1. Tiktok Advertising Rachel Fellows Slideshare.Net/rachelfellows7 @girlfromewell
  2. 2. ‘Digital Crack Cocaine for the brain’ Forbes' John Koetsier
  3. 3. Why Tiktok?
  4. 4. #1 downloaded app in the US
  5. 5. 30 Billion downloads
  6. 6. Projected 10 million UK users by 2025
  7. 7. Average user app openings per day 19
  8. 8. Kids spend on average 75 mins per day
  9. 9. Why is it so addictive?
  10. 10. Here comes the science bit
  11. 11. Your brain wants dopamine
  12. 12. When you watch a video you enjoy, you receive an unpredictable reward, and your brain rewards you with sweet dopamine.
  13. 13. But brains are clever… they will adapt to an unpredictable reward system
  14. 14. Oh so like Gambling?
  15. 15. EXACTLY LIKE THAT!
  16. 16. Addictive Brain Juice See video you like Brain rewards you You scroll for your next ‘hit’ See a video you like
  17. 17. Tik Tok’s algorithm is designed to keep you scrolling. Whereas…
  18. 18. Feed based content from your friends/advertisers
  19. 19. You’re searching for what to watch/specific subscriptions
  20. 20. It’s a captive audience
  21. 21. Is advertising on Tik Tok for me?
  22. 22. Maybe!
  23. 23. 3 key questions you need to ask yourself
  24. 24. ONE
  25. 25. Is your audience there?
  26. 26. Lots of targeting options BUT not as comprehensive as other platforms
  27. 27. Location targeting at country level
  28. 28. Interest targeting has set categories
  29. 29. You can also create your own Audience segments
  30. 30. TWO
  31. 31. Do you have resource to create videos frequently?
  32. 32. Creative can start to decay in just 7 days!
  33. 33. Tiktok is built for sound ON!
  34. 34. THREE
  35. 35. Does Tiktok align with your business goals?
  36. 36. Lead generation vs Brand awareness?
  37. 37. Entertainment 1st
  38. 38. Message 2nd
  39. 39. Top Tips
  40. 40. Creative is King (but don’t forget to change it up!)
  41. 41. Message within the 1st 3 seconds
  42. 42. Be authentic
  43. 43. Use lookalikes
  44. 44. Don’t sweat the comments
  45. 45. Make sure your creative stands out Be Authentic! Users can smell an ad a mile off Target target target! Know your audiences tastes and interests Sound on! Key takeaways
  46. 46. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik THANKS!

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