Dig4630 Presentation 1

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Dig4630 Presentation 1

  1. 1. The Spice Girls Group<br />“We are here to spice up your life”<br />Rachel, Regina, Kc, Marielle, Mat <br />
  2. 2. Business Model Canvas<br />-Apple<br />-Android<br />-Computer<br />Software<br />Companies<br />-Schools<br />-Product<br />Development<br />-Maintenance <br />-Ad Space<br />-Free trial<br />-Priced Puzzle Updates<br />-Automated<br />-Mass Customized<br />-Casual Users<br />-Full time users (paying users)<br />-Advertisers <br />-App Store<br />-Software Stores<br />-Platforms<br />-Software & Platform Development<br /><ul><li>Marketing Sales
  3. 3. Low Maintenance Cost</li></ul>-Ad Fees<br />-Upgrades <br />
  4. 4. Puzzle Gamefor <br />Computers and iPhone/iPad<br />Type of Business:<br />
  5. 5. Business Model Pattern<br />Free as a Business Model<br />Freemium<br />Offer Free Download<br />Want more Puzzles/Levels?<br />Must Upgrade!<br />Have advertisements on Free Version<br />
  6. 6. Customer Focus<br />12 year-old boy named Fred<br /><ul><li>Hates school work & learning, rather be playing Xbox or sports.
  7. 7. Loves whatever their friends like or play with.
  8. 8. If something is cool they want it.
  9. 9. Biggest Fear/Pain: Not being cool & not getting good grades.
  10. 10. Biggest Gain: Having fun & parents acceptance.</li></li></ul><li>Scenarios<br />Different Customer Settings<br />Used in an Interactive Learning Environment <br />Kids 10-15, Young Adults, Puzzle Enthusiasts <br />Main Objective: Have fun while learning<br />Future Environments<br />Used as an Educational Tool placed in schools around the Country<br />Used as rehabilitation tool <br />
  11. 11. Scenarios Cont.<br />Design Space:<br />Design Drivers- Customers want instant results and feedback (is this product really fun and does it help me learn?)<br />Design Constraints- Will it be better than the other 1000+ iPod games and 1000+ of current Xbox games?<br />
  12. 12. Criteria Quad Chart<br />
  13. 13. SWOT Chart<br />
  14. 14. Questions?<br />

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