Case Study – Buddha Bar
App Announce Date: June 2, 2013
Introduced by George V Eatertainment, the evangelists of luxury dining in
association with Anika International, B-Bar is a über-luxe restaurant-bar-
lounge in New Delhi. Spread over 12,000 sqft. at Select City Walk, Saket, New
Delhi, B-Bar can seat 330 guests and has four private dining rooms.
B-Bar started its operations in June, 2012 at New Delhi. Akin to the peaceful
resting Samurai, seated majestically in the restaurant, B-bar has added an
international flavor to Delhi’s night life. The gripping experience of world and
lounge music at B-Bar permeates the delicately and ingeniously curated
menu that offers a fusion of Asian cuisines.
While Brand, PR, a great location, and advertising facilitated successful
launch in a competitive market, the management needed a way to:
Brand their restaurant on iPhones/Android smartphones of customers
Stay on top of customer’s minds
Create a loyal base of repeat customers that drives profitability for the years
B-Bar decided to create a custom iPhone and Android app with three
To support its premium branding
To provide a quick and easy way for customers to reserve tables, get
To provide an effective two-way communication channel between the
restaurant and its customers
The Solution: Mobile App
• Leading brands -Midival Punditz, Anoushka Shankar, Sunburn, Submerge
Entertainment, and Punjab Kings XI – trust SnapLion.
• Highly rated apps (powered by SnapLion) available on iTunes/Google Play
• SAAS based monthly billing model ($99/month) – no risks involved!
• App building – quick , easy and inexpensive
A Decision that Worked Very Well for B-Bar!
• Push Notifications: Push messages about B-Bar’s deals, offers,
celebrations, happy hours or new menus.
• Fan Wall: Customers engage with each other and B-Bar through
comments and pictures on a platform controlled by B-Bar.
• Gallery: B-Bar showcases its photos of pan-Asian design, posh interiors,
décor, mood lighting, large space and the resting Samurai.
• Music: Customers can swoon to these extremely popular music tracks
composed by resident DJs of B-Bar, while using the app.
• Proximity Alerts: The customers are notified about B-Bar’s offers, events,
discounts if they’re somewhere near the restaurant with location services “ON” on their
• One-touch Reservations: Smarter reservation for customers with just a tap.
• Digital Menu: B-Bar’s Digital Menu with scrumptious images of dishes to help
customers make instant choice.
• Loyalty Points: B-Bar’s token of appreciation to acknowledge the repeat visits of its
• And many more!
B-Bar pushed updates about its App Launch on all its digital properties including
its highly liked Facebook page.
App graphics are displayed on its corporate website to make the website visitors
aware about the app
A pop-up message flashes about B-Bar app and the discount offer that one gets on
downloading their app, when a customer searches for B-Bar on their mobile
App Download & Engagement Drive
B-Bar adds a custom menu and bill insert when a customer sits down to devour its
delectable menu, and once when the bill hits his/her table as a reminder to
download the app and grab a 20% off on their next reservations made from within
20% OFF on all reservations made from within the app.
App Download & Engagement Drive
June 2, 2013 June 9,2013 June 16,2013 June 23,2013 July 1,2013
# of B-Bar App Downloads
200+ downloads in 30 days 5 in-app reservations
SnapLion – We Build Beautiful Mobile Apps
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