K S H I T I J P R E S E N T A T I O N

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K S H I T I J P R E S E N T A T I O N

  1. 1. Rachana Salvi Kshitij Jewels
  2. 2. My logo
  3. 3. My Vision <ul><li>My company’s vision is “To be the Brand of choice for providing Value-for-money, Customized Fashion Jewellery while remaining uncompromised on Quality and Variety and be Available for our customers at all times” </li></ul>
  4. 4. My Mission <ul><li>Our Mission Statement is: “To be the Brand of choice for Indian women for Fashion Jewellery and make “Kshitij” available to foreign masses by 2015” </li></ul>
  5. 5. USPs <ul><li>Customization is our key and I have my suppliers to thank for that. </li></ul><ul><li>“ Kshitij” products comprise mainly of Fashion Jewellery, which combines my love of Fashion with my innate knowledge of Jewellery </li></ul><ul><li>Our motto has been to bring the experience of fabulous jewellery, exceptional quality and unlimited variety at the customers’ doorstep at a competitive price </li></ul><ul><li>Without an expensive boutique to maintain and no overheads our prices are more competitive than these brands & jewelry stores. We try to revolutionize the whole idea of how jewellery should be purchased </li></ul><ul><li>At Kshitij, we have the expertise to create the kind of jewellery suiting your needs, from the smallest pin heads to rings, brooches, bangles, earrings and necklace sets. We can customize all </li></ul>
  6. 6. Company Profile <ul><li>Based out of Mumbai, the financial and melting pot of India, “Kshitij Jewels” offers you bedazzling customized and designer Fashion jewellery service , unrivaled craftsmanship and the technical perfection and creations at competitive prices </li></ul><ul><li>Our motto has been to bring the experience of fabulous jewellery, exceptional quality and unlimited variety at your doorstep </li></ul><ul><li>We, at Kshitij, try to revolutionize the whole idea of how jewelry should be purchased </li></ul><ul><li>At Kshitij, we have the expertise to create the kind of jewellery customized to suit your needs </li></ul><ul><li>Our personalized approach and extensive portfolio of unique and exclusive Fashion jewellery has attracted the attention of fashionable socialites, corporate high fliers, working women, bollywood stars, media luminaries and discerning clients from around India </li></ul>
  7. 7. Why buy from Kshitij Jewels? <ul><li>We like to think that it is because you are a discerning buyer of luxury items and you value the impeccable quality of traditionally hand-fabricated Fashion jewelry, amongst other things! </li></ul><ul><li>Want something unique just for you, </li></ul><ul><li>Need of uncompromising quality </li></ul><ul><li>Competitive rates </li></ul>
  8. 8. Marketing and Distribution Strategy <ul><li>Participation in exhibition – Till date participated in more than 10 exhibitions between the period of Aug 2010 to Dec 2010 </li></ul><ul><li>Doing continuous events on online channels like Fashionandyou.com, Baggit.com, 99Labels.com, tradus.com etc to generate sales and create brand awareness </li></ul><ul><li>Kshitij in short period of time managed to sign contract with Star Cj Alive - India’s latest Home shopping network for marketing and sales events on air </li></ul><ul><li>Being asked for products by Yebhi.com, Home shop 18 network, </li></ul><ul><li>Kshitij also in process to tie up with various export houses and export agents. In talks with Red Paisley </li></ul><ul><li>Kshitij also has its own clientele of housewives in India and abroad who run exhibitions on regular basis </li></ul>
  9. 9. Revenue Generation <ul><li>An event of 3 days on Channels like Fashionandyou.com creates a revenue generation of Rs.1.5 lacs on an average </li></ul><ul><li>Star Cj Alive episodes went live giving sales upto Rs.2 lacs in just two 30mins event </li></ul>
  10. 10. Future Plans <ul><li>Kshitij aims at being broadcasted on Star Cj alive every fortnight </li></ul><ul><li>Manage to get on board with Yebhi.com and Home shopping Network </li></ul><ul><li>Manage to do atleast 4-5 online events per month on various internet channels </li></ul><ul><li>Upgrade my website, create shopping cart and focus on internet marketing rigorously </li></ul><ul><li>Manage to start its own MLM channel, as an opportunity for Woman to enter into entrepreneurship </li></ul><ul><li>Able to make a Brand Name as Most Popular Customized Jewellery Brand </li></ul>
  11. 11. My Profile <ul><li>Rachana hails from a typical middle class Marathi speaking Protestant family with both her parents working for the Government of Maharashtra. Her father is a retired PWD Engineer and my mother has etched her career with St. George’s Hospital the last 35 years. Since her childhood, she has always been fascinated with Arts and Science. It was her secret ambition as a child to become a Fashion Designer   </li></ul><ul><li>She is armed with a graduation in Pharmaceutical Sciences from MUICT (formerly UDCT) and a PG Diploma in Pharmaceutical Management (equivalent to MBA) at NMIMS, Mumbai. Get job stints at Goldshield Healthcare (Pharma), J L Morison (Dermo-Cosmetics), VVF Ltd. (FMCG Cosmetics and Skin care), More – Birla Retail (Foodstuffs) and Gitanjali Jewellery, where she was Asst. Brand Manager – Asmi – has led to an unparalleled experience in Branding and Marketing as well as important exposure to the high-end world of fashion jewellery </li></ul>
  12. 12. My Profile <ul><li>As they say, ‘The whiff of entrepreneurism is real and once bitten, it is addictive’ </li></ul><ul><li>  </li></ul><ul><li>Support from family and friends finally gave wings to “Kshitij Jewels”. Rachana is now the proud proprietor of the company and is able to successfully manage and provide value-for-money, customized Jewellery at competitive prices to her consumers </li></ul><ul><li>  </li></ul><ul><li>Dogged pursuance of her dreams and exploration of the Mumbai markets to find the right designers, makers and suppliers has given Rachana invaluable exposure and experience </li></ul><ul><li>  </li></ul><ul><li>“ Kshitij” is where it is now, because of its formation years and she is proud of her experience so young in life </li></ul>
  13. 13. First Online Presence- Baggit.com
  14. 14. Continued..
  15. 15. Last Online Event- Tradus.com FRONT BANNER
  16. 16. Continued… INSIDE SALE EVENT
  17. 17. Exhibitions KSHITIJ @ WORLD OF WOMAN SHOPPING CARNIVAL- Sep 24 th 2010
  18. 18. Exhibitions KSHITIJ @ TWILIGHT SHOPPING EXTRAVANGAZA -2 nd & 3 rd of OCT 2010
  19. 19. Exhibitions MARWAR SHOPPING CARNIVAL- 23 rd Sep 2010
  20. 20. On Star CJ alive Website OPENING PAGE OF JEWELERY SECTION
  21. 21. On Star CJ alive Website INSIDE COMBO PRODUCT 1
  22. 22. On Star CJ alive Website INSIDE COMBO PRODUCT 2
  23. 23. Recent Broad Cast on Star CJ Alive
  24. 24. Recent Packaging
  25. 25. Recent Packaging
  26. 26. Warranty Card
  27. 27. THANKS Rachana Salvi www.kshitijjewels.com Facebook: Kshitij Jewels

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