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Marketing plan template final
1.
Marketing plan 1-Situational analysis
: 1.1 SWOT analysis Strengths: ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………… Weaknesses: ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………… Opportunities: ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………… Threats: ………………………………………………………………………… …………………………………………………………………………
2.
………………………………………………………………………… ………………………………………………………………………… ………… 1.2 PESTEL Political: ………………………………………………………………… ………………………………………………………………… ………………………………………………………………… ………………………………………………………………… ………… Economic: ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… …………Socio Cultural: ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………… Technological: ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………Ecological:
3.
………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………Legal: ………………………………………………………………………… ………………………………………………………………………… …… 1.3 Competitive analysis Product
Name Company Name Market Share Main Competitive Advantage 1.4 Market analysis ……………………………………………………………… ………………………………………………………………
4.
……………………………………………………………… ……………………………………………………………… ……………………………………………………………… ……………………………………………………………… …………........ 2-Marketing objectives 2.1 ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………….. 2.2 ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… 2.3 ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………….
5.
3- Marketing strategies 3.1 ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ………… 3.2 ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ………… 3.3 ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… …………
6.
4-STP 4.1 Market Segment ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… 4.2
Positioning statement : ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… …………………………………………………………………………. Perceptual Map:
7.
5-Marketing mix 5.1-Product: (Product
specifications) ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… 5.2-Price: Public price …………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… …
8.
Distribution price ……………………………………………………………………… …………………………………………………………………… Pricing strategy …………………………………………………………………… ……………………………………………………………………… ….. 5.3-Place: Distribution
channels ……………………………………………………………… ……………………………………………………………… ……………………………………………………………… Distribution strategy …………………………………………………………………… …………………………………………………………………… …………………………………………………………………… 5.4-Promotion: Promotional Tools …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… ……………………………………………………………………………………………
9.
…………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… ……………………………………………......................................................................... ............................................................................................................................................ Media Plan: Tool 6-Budgeting: Activity Budget Total
cost
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