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Marketing plan 1-Situational analysis : 1.1 SWOT analysis Strengths: ………………………………………………………………………… ………………………………………………………………...
………………………………………………………………………… ………………………………………………………………………… ………… 1.2 PESTEL Political: ………………………………………………………………… ……………………………...
………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………Legal: …………………………………………………………………...
……………………………………………………………… ……………………………………………………………… ……………………………………………………………… ……………………………………………………………… …………........ 2-Marketi...
3- Marketing strategies 3.1 ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… …………………………...
4-STP 4.1 Market Segment ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… …………………………...
5-Marketing mix 5.1-Product: (Product specifications) ……………………………………………………………………………………………… …………………………………………………………………………………...
Distribution price ……………………………………………………………………… …………………………………………………………………… Pricing strategy …………………………………………………………………… …………...
…………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… ……………………………………...
Marketing plan template final
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Marketing plan template final

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Marketing plan template

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Marketing plan template final

  1. 1. Marketing plan 1-Situational analysis : 1.1 SWOT analysis Strengths: ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………… Weaknesses: ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………… Opportunities: ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………… Threats: ………………………………………………………………………… …………………………………………………………………………
  2. 2. ………………………………………………………………………… ………………………………………………………………………… ………… 1.2 PESTEL Political: ………………………………………………………………… ………………………………………………………………… ………………………………………………………………… ………………………………………………………………… ………… Economic: ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… …………Socio Cultural: ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………… Technological: ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………Ecological:
  3. 3. ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………Legal: ………………………………………………………………………… ………………………………………………………………………… …… 1.3 Competitive analysis Product Name Company Name Market Share Main Competitive Advantage 1.4 Market analysis ……………………………………………………………… ………………………………………………………………
  4. 4. ……………………………………………………………… ……………………………………………………………… ……………………………………………………………… ……………………………………………………………… …………........ 2-Marketing objectives 2.1 ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………….. 2.2 ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… 2.3 ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………….
  5. 5. 3- Marketing strategies 3.1 ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ………… 3.2 ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ………… 3.3 ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… …………
  6. 6. 4-STP 4.1 Market Segment ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… 4.2 Positioning statement : ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… …………………………………………………………………………. Perceptual Map:
  7. 7. 5-Marketing mix 5.1-Product: (Product specifications) ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… 5.2-Price: Public price …………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… …
  8. 8. Distribution price ……………………………………………………………………… …………………………………………………………………… Pricing strategy …………………………………………………………………… ……………………………………………………………………… ….. 5.3-Place: Distribution channels ……………………………………………………………… ……………………………………………………………… ……………………………………………………………… Distribution strategy …………………………………………………………………… …………………………………………………………………… …………………………………………………………………… 5.4-Promotion: Promotional Tools …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… ……………………………………………………………………………………………
  9. 9. …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… ……………………………………………......................................................................... ............................................................................................................................................ Media Plan: Tool 6-Budgeting: Activity Budget Total cost

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